Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. 

In this episode we learn:
- marketing that’s generic doesn’t work, find a unique position
- know your qualification rate, closing rate, average sale, and gross margin
- niche down to create a specific goal for your marketing professional
- tie every lead to its exact source and know how much revenue each lead has generated
- understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance
- know the questions you need to ask any marketing partner.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Become a Member

EP 390 | Market Better with Vanessa McQuade

When you blend aesthetic beauty with emotional wellness, you can create an immersive space that will nurture your clients and keep them coming back for more. By designing holistically—considering how a space looks, feels, smells, sounds, and even tastes—designer Marie Cloud creates emotionally impactful spaces that satisfy the soul.

In this episode we learn:

Sight | Visual Harmony | Use color, light, and texture to create a visually cohesive space that is pleasing to the eye and reflects the desired mood.

Sound | Rhythm of the Home | Integrate sound into your design through the rhythm of the home.

Touch | Tactile Engagement
Choose materials and finishes that invite touch.

Smell | Fragrance in Design
Incorporate scents that align with the space’s purpose.

Taste | Accessible Indulgences
Ensure that your favorite indulgence is always within arm's reach and integrated into the home’s rhythm.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 391 | Designing with Intention with Marie Cloud

Yes, you can handle the important task of procurement and in doing so provide a better service to clients and be wildly more profitable. By relying on known partners, you can ease into this task and reap the many benefits.

In this episode we learn:
- don't try to do everything all on your own, lean on your partners
- find partners who lead with exceptional service over exceptional price
- ask what's possible and try new things
- focus most of your energy into your superpower and create a plan to manage the onslaught of new ideas that come your way
- don't forget the value of in person experiences and relationships

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 393 | One Big Cart with Daniel House Club

Do you have an appointment engine? Yup, says our guest, Nikki Nash, you have one. The real question is, are you using it and is it tuned up? There are three categories where you can focus your attention and achieve big results. 

In this episode we learn: 
- you must go where your ideal prospect is (a place you can show up confidently)
- capture their attention and spark a conversation with a clear, consistent offer
- communicate your offer clearly
- get the client’s contact information and schedule a first date 
- after the first date goes well, metaphorically go on the next until they have everything needed to make a decision
- propose to the clients and take your relationship to the next level

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 396 | Tune Up Your Appointment Engine with Nikki Nash - Part 1

Sure, as interior design professionals we make homes look beautiful. However, to be truly successful and create clients for life, we have to dig deeper. Interior designer Kate Marker says she likes to tap into the feeling or mood her clients are hoping to live with, in order to satisfy their deepest needs. She does that by asking strategic questions and actively listening, so she can build meaningful relationships that last and last. 

In this episode we learn:
- it takes time to know your clients and then tailor your designs to reflect their unique personalities 
- keeping the lines of communication open is critical, so build in regular updates and check-ins 
- listen actively to your clients' concerns and desires and let them know you hear them  
- foster collaboration but don’t be afraid to be the expert and make strong recommendations  
- we build trust through transparency

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 403 | Love of Home with Kate Marker

A thoughtfully designed home can not only improve aesthetics, but it can actually facilitate a more peaceful and healing environment. Designer Sara Robinson learned this lesson in a dramatic way, after receiving her own breast cancer diagnosis. If everyone functions better when design is improved, the challenge for interior design professionals is to create the right balance regardless of style or aesthetic.

In this episode we learn:

-how to apply Motion + Emotion = Experience, a theory that blends a patient’s need to feel trust and calm with the staff’s need for things to move smoothly
- when balance is right, we are in a better state of mind to heal
- applying lean principles of studying a process, finding what is wasteful and eliminating the waste to make things much more efficient
- how design supports efficiency and the human experience
- reframing approaches to mundane spaces
- post-occupancy evaluation and utilizing feedback to inform your next design

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/membership/

EP 405 | It's All About The Toilet with Sara Robinson

At High Point Market, in partnership with Daniel House Club and Four Hands, Kimberley talks to designers about why you should ignore the client's budget, and specify better products.

In this episode we learn:
- Build your brand and wow your clients.
- Propose the best option, not the least expensive one.
- Go beyond the brief. Sometimes clients don’t know what they need.

EP 406 | Ignore The Budget At High Point Market

Kimberley contemplates a tattoo for the new year, while sharing wisdom from the season’s best podcasts. 

In this episode we learn:
1. systems don’t complicate your life, they remove friction
2. no is a complete sentence
3. let me look into that
4. design with intention, not just for attention
5. is this an insurmountable problem
6. when you are speaking to everyone, you are speaking to no one
7. the client’s wish list never aligns with the client’s budget
8. beware of toxic positivity
9. never be more concerned about your client’s money than you are about your own
10. feel awkward for 15 seconds, and see what the client says

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/membership

EP 408 | My Next Tattoo with Kimberley Seldon

Just because you’ve been doing it that way for years doesn’t make it the best way. Don’t surrender to so-so, when amazing is just around the corner.

In this episode we learn:
- top assumptions that need replacing
- when it’s time to abandon a method of working
- why new systems can fast track you to new success

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/membership

EP 409 | Stuff You Think You Know with Kimberley Seldon

After a decade of designing private jet interiors, designer Lisa Morton had an ugly meltdown. Her health and well-being were hanging on by a thread. She discovered a holistic approach to design and began her studies into Feng Shui. Now a master teacher, she believes this is an excellent area of study for design professionals to consider, as younger generations are becoming increasingly concerned with the aspects of wellness.

In this episode we learn:
-being intentional with selections for your clients means less "fast furniture" and more pieces of value and worth
- the front door is key to a home’s energy, so light the entrance well, add comforting elements such as a carpet, and include live greens
- the water element improves fluidity so bring it into workspaces by introducing blues or blacks, wavy patterns, water features or water images
- add earth elements like brick, stone or clay to ground spaces for clients (or designers) who are stressed out such as brick, stone, or clay
- warm up winter with fire elements such as animal prints, triangular shapes and pops of red or fuchsia

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Join today.
https://businessofdesign.com/membership

Join Today

EP 413 | Earth, Water, Fire, Metal and Wood with Lisa Morton

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

New tracks tagged #Design Course