Peter Aguero isn’t just a performer—he’s a presence. Known for his emotionally charged, wildly entertaining, and deeply human stories, Peter has become one of the most beloved voices in the storytelling world. A longtime host and GrandSLAM champion with The Moth, Peter’s work explores grief, rage, love, redemption, and the quiet moments that define who we are.

In this episode, we sit down with Peter to trace the creative arc of his life—from growing up in South Jersey and leaving football behind, to traveling the country with Chicago City Limits, and eventually becoming a core figure in The Moth’s rise to cultural prominence. Along the way, we explore why storytelling isn’t just communication—it’s how we make sense of being human.

Peter’s story intersects with some of the greats, including his longtime friendship with creative musician and experimental educator Dave Gould, who introduced him at a transformative moment in Iowa City. Together, their work reminds us that story is not just scientific—it’s deeply experiential. It’s memory. It’s identity. It’s the way we heal, connect, and lead.

We also revisit some of Peter’s most memorable performances, including:
“You’re Not Alone” (The Moth Mainstage, Metropolitan Museum of Art) — a heartbreaking and healing story about Christmas with his mother

“The Italian Ice Fight” — a wild, true tale about a summer job that ended with a hammer, a fight, and a lesson in fear

Daddy Issues (his one-man show) — a raw, theatrical journey through masculinity, shame, and survival

Appearances on Conan and in venues like the Bitter End, Highline Ballroom, and under-the-radar NYC gems like Under St. Mark’s

In this episode, you’ll learn:
+ How vulnerability builds creative credibility
+ Why your real voice is more powerful than your polished one
+ How to structure stories that resonate emotionally—without overproducing
+ What brands and leaders can learn from live storytelling and audience honesty
+ How to tell stories that invite recognition, not just applause

Whether you’re leading a brand, creating a presentation, or trying to inspire others—this episode is a reminder that the most unforgettable stories are the ones that don’t try too hard. They just tell the truth.


10 Episode 62: Peter Aguero of The Moth - The Design Of Authentic Storytelling

The Design Of isn’t a podcast about graphic design. It’s about the intentional design of how we live, lead, create—and pursue what matters most.

Hosted by brand strategist and storyteller Justin Ahrens, The Design Of explores the moments, decisions, and values that shape how people find purpose, navigate change, and create meaningful impact in their lives and work.

Through powerful, human-centered conversations with startup founders, bestselling authors, artists, teachers, business leaders, everyday innovators, and even Olympic medalists and an Oscar winner—each episode reveals what it really takes to build a life (and legacy) with intention.

Whether you’re leading a business, building a brand, making art, or simply trying to live more intentionally, The Design Of invites you to pause, reflect, and reconnect with what truly matters.

Brought to you—intentionally and with purpose—by Rule29 and O’Neil Printing.

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