Great clients don’t want endless options—they want a confident expert who can guide them to the right solution. In this episode, Kimberley Seldon sits down with celebrated designer Laura Stein to explore why offering too many choices dilutes your authority, slows down projects, and leaves clients feeling overwhelmed.

Laura shares how narrowing your focus, standing firmly behind your design decisions, and aligning your brand voice with the clients you want to attract can completely transform your client experience. From asking smarter questions to understanding true motivations, this conversation shows you how to lead with clarity, conviction, and professionalism.

If you’ve ever struggled with clients second-guessing you, requesting endless revisions, or treating you like a decorator instead of a strategic partner, this episode will give you the tools to step into your authority—without sacrificing warmth, creativity, or collaboration.

In this episode you will learn:
- Why clients want solutions, not a buffet of options
- How to stand confidently behind your design choices
- How to align your brand voice with your ideal client
- The questions that reveal a client’s true motivations
- How to build systems and hire to complement your weaknesses
- Why guiding—not overwhelming—your clients leads to smoother projects and stronger relationships

Become a Member

EP 455 | Solutions, Not Options: How Interior Designers Lead with Confidence with Laura Stein

What if the secret to a more profitable interior design business is doing less, not more? In this inspiring episode, Kimberley Seldon reconnects with designer and former BOD™ member Lori Steeves, who made a bold shift: stepping away from high-stress renovation projects and choosing the work she genuinely loves. The result? More creativity. More joy. More profit.

Lori shares how she reframed success, stopped glorifying busyness, and rebuilt her business around fulfillment, not frenzy. With systems that support her, a team she trusts, and the courage to say no strategically, she created a design practice that protects her time, energy, and passion.

For interior designers who feel stretched thin, burned out, or stuck in the cycle of “more, more, more,” this conversation will show you a new model of success—one where your business works for you, not the other way around.

In this episode you will learn:
- Why busyness is not a badge of honor—and how to stop measuring success by hours worked
- How focusing on the work you genuinely love increases profitability and joy
- Why systems are not constraints but the foundation for creative freedom
- How strategic delegation frees your time and empowers your team
- Why saying no is a business superpower
- How profitability relies on margin, not top-line revenue
- How to design a business that supports the life you want

EP 456 | From Busy to Bliss: How Interior Designers Can Work Less and Profit More with Lori Steeves

What if the key to earning more in your interior design business was doing less? In this electric conversation, Kimberley Seldon sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who scaled and sold an eight-figure business by mastering one skill designers desperately need: making himself irrelevant.

Kasim explains why most creative professionals trap themselves in jobs instead of building real companies—and how to break that cycle by letting go of control, leveraging your team, and building systems that generate revenue without your constant involvement. His take is blunt, funny, and packed with insights that will challenge everything you believe about work, success, and growth.

If you’ve ever said, “I can’t find good help,” “no one works like I do,” or “I don’t have time to scale,” this episode will shake you awake and show you a different path—one where your business thrives because you’re no longer in the center of every task.

In this episode we learn:
- Why you must stop trading time for money to grow your design business
- The four leverage points that create scalability: programs, processes, people, and products
- How to hire top talent without fearing they’ll outgrow you
- How to build systems that generate revenue while you’re away
- Why the goal isn’t to be “redundant” but to become irrelevant in the best possible way
- How to negotiate more boldly—in business and in life

EP 457 | How to Scale Your Interior Design Business by Making Yourself Irrelevant with Kasim Aslam

NNKYOKUSEN, pink lean, mlody kali
@fashion_designer
"@fr_fr"
prod. dj lumpex
prrt_movement 2025

5. @fr_fr ft. pink lean, mlody kali [prod. dj lumpex]

NNKYOKUSEN, pink lean
@fashion_designer
"@co_jest_pięć"
prod. dj lumpex
prrt_movement 2025

6. @co_jest_pięć ft. pink lean [prod. dj lumpex]

NNKYOKUSEN, pink lean, gazzor
@fashion_designer
"@głowa_mnie_nie_boli"
prod. dj lumpex
prrt_movement 2025

7. @głowa_mnie_nie_boli ft. pink lean, gazzor [prod. dj lumpex]

NNKYOKUSEN
@fashion_designer
"@taxi_driver"
prod. drakeskiller
prrt_movement 2025

8. @taxi_driver [prod. drakeskiller]

NNKYOKUSEN
@fashion_designer
"@za_prrt"
prod. dj lumpex
prrt_movement 2025

9. @ za_prrt [prod. dj lumpex]

fully mixed and mastered by yours truly
prod pipebomb
ALL PLATS
lyrics:

starkky7:
i put 10 bands on this shirt

i put 10 bands on these shoes

you cant tell me i aint fly

cuz i know that aint the truth

oh girl

what you lookin for

you aint want no love you just want war

if u asking bout my bands u know im damn well needing more

steppin hella close

know that loui touchin to my neck

girl u talk too much

better put some use into your neck

is it really far?

good enough for us to play pretend

i said i said good enough for us to play pretend

Derick: 

shouldnt have to beg to play pretend 

yuh yuh yuh yuh arp, jump out gen5 man

uh, im-im-im wit slime, pop out w gen 5 man

yuh-yuh, n we gon steal yo whip, crash that again

racks coming in they gone

braggin so my ppl know

dior jeans comin cold

shot at me he wasnt even close

yea-yea im a fashonista im always buying foreign clothes

japanese denim n got dis shit before u uhhaa

they-they-they hate me cuz they know I speak the truth yuh

you get that green but I get to that blue yuh

you dont know what to do watch how I do it

I got the baddest hoe I add her. to my crew yea


Ending:


worker: would you like to try our large 2 topping pizza for 11.99

hermatize: yeah i would like 7 of them

worker: sure, thank you very much and which crust do you wanna have for each  (no clue wtf she said)

hermatize: well i wanna know what starkky7 did cuz starkky 7 did it first 

WASTED POTENTIAL

Play pretend(W/dericksxo)

Lubbock’s Trusted Web Design & Development Company

Professional web design that builds trust, drives leads, and grows your Lubbock business — no matter your industry or size.

At Lubbock Web Masters, we specialize in creating modern, conversion-driven websites that help local businesses stand out in a competitive market.

 Whether you're a startup near Texas Tech, a local shop on 34th Street, or a growing service provider in the South Plains, our team delivers digital experiences built to attract customers and generate real results.

From clean, responsive layouts to fully integrated e-commerce solutions, every website we build is tailored to your goals and optimized for performance, mobile use, and long-term growth. We combine strategic design, local insight, and reliable ongoing support to give you a website that doesn’t just look good — it works hard for your business 24/7.

With transparent pricing, fast turnaround times, and a customer-first process, we’ve earned our reputation as Lubbock’s go-to partner for high-quality, dependable web design.

📞 Call Us: (806) 555-2198
📧 Email: lubbockwebmasters@gmail.com
📍 Address: 4502 Slide Rd Suite 210, Lubbock, TX 79414
🌐 Website: www.LubbockWebMasters.com

ElevenLabs_2025-11-14T23_08_38_Rachel_pre_sp100_s50_sb75_se0_b_m2

a fool

здравия желаю

Get Geeked

MAISON MARGIELA

Chronic law - Designer (Official Audio)

немного трэп, немного дзен.

14 fr
discord: thatguystarkky 
( big project soon trust )

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

New tracks tagged #Designer