In this episode of IAB Canada’s Business of Digital Audio series, Laura Ferron and Karim Kanji explore podcast advertising with guest Jeff Vidler, President of Signal Hill Insights. The discussion highlights the growing significance of podcasting in Canada, with a focus on how podcasts foster strong listener engagement and drive advertising effectiveness. 

Vidler emphasizes the unique nature of podcasting, where the immersive, intimate, and personal connection listeners develop with hosts makes podcast advertising particularly potent. He notes that podcast listeners are more likely to act after hearing an ad, such as researching or purchasing a product. This is in part due to the personalized nature of host-read ads, which feel more authentic and trusted by listeners. 

The episode also touches on how podcasting offers opportunities for deep, focused content, particularly in genres like news, where listeners value in-depth discussions over quick headlines. Vidler shares insights from the Canadian Podcast Listener survey, showing steady growth in podcast audiences, and describes strategies for brands to effectively scale their podcast advertising efforts.

The Business of Digital: Episode 26 - Podcast  Advertising featuring Signal Hill Insights

In this episode of IAB Canada's Business of Digital Audio series, Laura Ferron and Karim Kanji talk with Adam Ritchie, Director of AudioVelocity, about the potential of digital audio advertising. Ritchie introduces AudioVelocity, a network that connects advertisers to Canadian audio advertising opportunities, including digital radio, podcasts, and on-demand music. He discusses how each of these formats offers unique advantages for advertisers, from hyper-local ad targeting on digital radio to the high engagement and intimacy of podcasts, where listeners often have a personal connection to the host. 

Ritchie also highlights the evolution of creative brand integration across digital audio, with brands leveraging techniques like artist and playlist sponsorships and branded podcast episodes. He emphasizes the importance of understanding campaign goals, reach, and frequency to maximize return on investment. Ritchie foresees growth in digital audio due to increasing listener engagement and advancements in AI, which could improve ad optimization in audio formats.

The Business of Digital: Episode 28 - Podcast Advertising featuring AudioVelocity

Tom Leyden connects with Justin LaRose of JPL Media Works. 

Justin LaRose, a graduate of Skidmore, formed JPL Media Works in 2020, as a byproduct of the COVID-19 pandemic.  He coupled his passion for storytelling with his training as a business consultant to build a unique company focused on serving the digital video needs of clients throughout the Boston area. 

Justin shares the story of his inspiration, what he's learned about an ever-changing business and what sets him apart from others in the field who do the same type of work. 

To learn more about Justin and his team, visit http://www.jplmediaworks.com 

Justin LaRose - JPL Media Works

Learn about the different ways traditional media and digital media have shaped the 2024 election, what that might mean for the future, and how this same pattern has appeared in the past.

Implications of Digital and Traditional Media on Politics

Welcome to Digital Sailors the place you can navigate through the vast ocean of the digital world. 

Digital Sailors Podcast

HOW TO APPROACH YOUR PLATFORM WITH CONTENT TO GROW WITH YOUR AUDIENCE.

DEFINING COMMUNITY AND FOLLOWING IN DIGITAL MEDIA

🎙️ Japan Today Spotlight: Is Japan’s media stuck in the past?
Legacy broadcasters like NHK, Fuji TV and TBS once defined Japan’s national conversation. But in the digital age, they’re struggling to adapt — weighed down by rigid hierarchies, aging audiences and slow innovation.

This episode explores why Japan’s biggest media outlets are falling behind, what’s keeping them from modernizing, and what it means for journalism’s future.

📰 Based on a Japan Today article by Jeff W. Richards: https://japantoday.com/category/features/opinions/japanese-media-giants-falling-behind-in-digital-age
📺 Watch the video version on YouTube:https://youtu.be/j0a2XB1E3bU

May 9, 2025 | Is Japanese media stuck in the past?

Episode 1: What Opportunities Does Social Media Present in the Fashion Industry?

Welcome to the Digital Rory Podcast! In this episode, I explore how social media is changing the fashion industry, from viral red carpet moments and influencers taking over the industry. 

We talk about:
- How social media platforms help emerging designers gain visibility
- Influencer marketing and the shift in brand power
- The Met Gala
- Fashions future in a fast past, digital world. 

Thanks for listening  

Digital Rory Podcast

It’s time for the Limies! In this special awards show episode of The Limelight Podcast, Chandler, Lauren, and Julia hand out honors to the standout moments, trends, and personalities that shaped the world of influencer marketing this year. From viral campaigns to unexpected collabs, the hosts reflect on what made waves—and why it mattered. Tune in for sharp insights and plenty of behind-the-scenes takes from the industry.

The Limie Awards!

In this episode, I explore how social media platforms like TikTok and Instagram have transformed how we approach fitness — from viral challenges to how athletes build personal brands. 

Podcast References:

Pegoraro, A., Scott, O. K. M., & Burch, L. M. (2021). Social media in sport: theory and practice. Routledge.
Smith, A. C. T., & Stewart, B. (2020). The special features of sport: A critical revisit. Sport Management Review, 23(2), 75-87.
Podcast Media Credits:

Intro & Outro Music: Pixabay (royalty-free) — https://pixabay.com/music/
Podcast cover art: Canva (free licensed elements)

Fitness & Social Media: The New Workout Culture (Podcast by Simrat Kanda)

CEO of LadiieIvory Media LLC., A Digital Media Marketing and Advertising Company in Georgia.

Tom Leyden interviews local business owners and residents to learn more about their journeys and missions. Join the Westwood Living Business Network and start connecting in a meaningful way with others in Westwood and beyond.

A weekly roundup of the week's biggest — and smallest — national news, crime, politics and entertainment stories from Japan Today with a dash of opinionated commentary and a sprinkling of readers' comments. Ready for you every Friday evening (JST).

Rory | Digital Media & Screen Productions Student
Sharing creative projects and uni podcast work! Currently studying at Deakin University, passionate about media, storytelling and all things digital!

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

As a not-for-profit association, IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. Our members represent a diverse range of stakeholders in the rapidly growing Canadian digital marketing and advertising sector, and include numerous small and medium sized enterprises.

The Limelight Podcast is brought to you by Digital Limelight Media. It is a podcast that brings to light the challenges, trends and strategies that  help make an aesthetic practice more successful. It features interviews with industry leaders to discuss internal practice challenges, advances in technology, dynamics in patient management, and the fundamentals of plastic surgery marketing. This show is designed to help providers and managers learn from their peers successes and shortfalls.

New tracks tagged #Digital Media