Professor Dante Donati, esteemed faculty member in the Marketing Division at Columbia Business School offers valuable insights from his research, “The Cost of Banning TikTok: Implications for Digital Advertising.”

His research spans a range of empirical topics in Marketing and Economics, with a focus on the impact of information and communication technologies (ICTs) on economic, political, and social outcomes. He also works on methodologies for conducting surveys and experiments on social media and leads large-scale randomized evaluations of social and behavior change communication campaigns.

Dr. Donati has collaborated with global institutions such as the World Bank, the Bill & Melinda Gates Foundation, and various nonprofit organizations. He is also the co-creator of Virtual Lab, an open-source platform for online surveys and social media campaign evaluation. Dr. Donati holds an M.Sc. in Economics with great distinction from Bocconi University, and a Ph.D. in Economics, Finance, and Business - also with great distinction - from Pompeu Fabra University.

The full paper is available at the following link: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5177746

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

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What Happens to Digital Ads If TikTok Gets Banned? Prof. Dante Donati Explains

Google may update its algorithm hundreds of times a year, but trust, experience, and credibility still sit at the core of search success. In this episode, we break down Google’s E-E-A-T framework and explain how brands — especially small businesses — can future-proof their content and earn visibility in an evolving search landscape.

[EP. 80] Building Trust in the AI Age - What Google Still Cares About and Why it Matters

AI is everywhere. From   promises of guaranteed rankings in ChatGPT to a flood of so-called “AI experts,” in your LinkedIn feed. The noise can be overwhelming. In this episode of The Redirect Podcast, we're joined by Nick LeRoy from SEO Jobs to discuss what marketers should be paying attention to, the red flags to watch for, and how to use AI as a tool without falling for scams.


[EP. 82] Separating AI Hype from Reality and Avoiding AI Optimization Scams

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This podcast explores how VDO.AI is transforming publisher monetization through its advanced video advertising ecosystem. We break down real strategies, innovations, and success stories highlighted across VDO.AI Reviews, showcasing why publishers worldwide trust the platform for higher engagement and revenue. Tune in to understand how video-first solutions are reshaping the future of digital publishing.

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Gen Z travelers aren't starting their trip planning on Google alone. They're scrolling TikTok, saving videos, and building itineraries from what shows up in their feed.
In this episode of The Redirect Podcast, host Jason Dodge talks with Bethany Bee, Digital Content Specialist at Explore Utah Valley, about how this generation actually discovers and plans travel. Bethany brings a unique perspective as both a DMO marketer and a Gen Z traveler who's visited six countries and ten states in the past year.
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[EP. 83]  How Gen Z Plans Travel: TikTok, 48-Hour Trips, and What it Means for Destination Marketing

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VDO.AI Reviews Elevates Your Ad Strategy with Its Premium Video Ecosystem

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Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

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