Vyhodnocování marketingových aktivit patří k nejdůležitějším činnostem nejen e-shopařů. Abyste měli přehled o tom, jakých výsledků e-shop dosahuje, měřte základní konverze a pravidelně kontrolujte stanovené cíle. Poslechněte si nový díl liščího podcastu a načerpejte inspiraci i pro váš e-shop.

Obsah: 
00:15 Podle čeho vyhodnocuješ úspěšnost e-shopu, když nastavuješ strategii cenotvorby?
02:12 Které základní konverze, by podle tebe měli e-shopaři měřit.
03:13 Jaké další platformy při reportingu využíváš? 
04:33 Necháváš aplikaci nějakou dobu žít vlastním životem, abys zjistil, jestli ti poskytuje relevantní data?
06:03 Konkurence může v určitých případech nastavit nízkou cenu produktu a tento rozdíl si ve skutečnosti nahradit v dopravě a to může mít zkreslující vliv na další data. Dá se proti tomu nějak bojovat a pokud ano, jak? 
07:17 Využíval jsi někdy pro sběr dat testovací pravidla za tím účelem, aby měl klient pouze přehled o pohybu na produktových kartách? Popřípadě k analyzování projektu v Pricing Foxu?
09:25 Děláš si pricingový audit i po tom, co aplikace nějakou dobu běží?
10:38 Jak postupuješ, pokud aplikace zjistí problém v podobě nespárovaných produktů? Je to vždy nutně problém?
12:18 Jsou ještě jiné platformy nebo postupy, které při vyhodnocování úspěšnosti e-shopu využíváš?

Sledujte Pricing Fox:
🌐 https://www.pricing-fox.cz
📝 https://www.pricing-fox.cz/blog
🤝https://www.linkedin.com/company/pricing-fox
💬 https://www.facebook.com/pricingfox
🐦 https://twitter.com/pricingfox

Podcast o cenotvorbě #11 - Jak na komplexní vyhodnocení e-shopu

Dosažení optimální marže a ziskové cenotvorby představuje výzvu pro malé, střední, ale i velké e‑shopy. Seznamte se s případovou studií aplikace Pricing Fox a objevte jednoduché a cenově dostupné řešení. Jaké výhody automatické přeceňování klientům přináší, vám prozradí Lukáš Forejt z reklamní agentury Brandboost.

Případovou studii najdete na: https://pricing-fox.cz/efektivni-prace-s-marzi-pripadova-studie

Jak na efektivní práci s marží díky aplikaci Pricing Fox – případová studie

Click here to take a quick survey: https://bit.ly/2E3hR5Q
Click here for a written transcript of this episode: https://tinyurl.com/4y9vx79d

FSM 257: Reducing Food Waste in Grocery Stores: Dynamic Pricing

Wendy's surge pricing, grocery store dynamic prices, Kellogg controversy, Delicious in Dungeon, Dinner Time Live With David Chang, IVF ruling, Ninja Kamui, Shogun, Rooster Teeth Productions shutting down, Burnout, anime, Spawn Vs. Blade movies, Dune Part 2, Battlestar Galactica, and more!


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Blacker than Black Times Infinity

Eps 442 Let Them Eat Cereal

In Expert Tips for Maximizing Your Rental Yield, Talia shares expert strategies to boost your vacation rental income. From dynamic pricing to actionable data insights, learn how to increase direct bookings and reduce reliance on OTAs. Whether you're just starting out or looking to optimize your rental business, this episode offers practical tips to maximize your rental yield.

Expert Tips for Maximizing Your Rental Yield

Explore the power of dynamic pricing and revenue management in vacation rentals with Becca Madigan from PriceLabs. 🎧 Learn how PriceLabs integrates seamlessly with Hosteeva’s platform to optimize operations and revenue strategies for property managers. Packed with actionable insights and expert tips, this episode is your guide to smarter pricing and better profits. Don’t miss it!

Pricing Tools & Revenue Management With PriceLabs Becca Madigan

Are you ready to turn your short-term rental hobby into a thriving, professional business? 

In this episode, we dive deep into the strategies and systems that can help you scale your rental portfolio while maintaining a seamless guest experience. Joined by Lauren Aumond, the mastermind behind Adulting Is Easy, we unravel the secrets of scaling short-term rentals without compromising on quality or efficiency. Whether you are just starting with one property or looking to expand your portfolio, this conversation is packed with actionable insights and expert advice.

Lauren shares her incredible journey from single-property ownership to managing a portfolio of seven rentals, hosting over 1,000 reservations, and streamlining operations using innovative tools like dynamic pricing software and automated communication systems. 


What You’ll Learn in This Episode
💡 The mindset shift needed to transition from hobbyist to professional short-term rental investor.
💡 Key tools and software (like OwnerRez and PriceLabs) that simplify property management and maximize profits.
💡 Dynamic pricing strategies to capitalize on local events and demand spikes.
💡 Streamlined communication tips for providing a consistent and exceptional guest experience.
💡 Security best practices using smart lock systems for guest safety and compliance.
💡 How to scale efficiently from one to multiple properties while minimizing your workload.
💡 Real-life examples of automation saving time and increasing revenue.
💡 The importance of systematizing early to set a strong foundation for growth.

In This Episode, You’ll Discover:
☑️ How Lauren’s approach to short-term rentals evolved from a single property to a portfolio of seven.
☑️ The importance of using a centralized platform to manage listings, pricing, and communication.
☑️ Why automating processes like guest check-ins, pricing updates, and communications enhances both profitability and guest satisfaction.
☑️ Pro tips on integrating software tools for seamless operations, even with multiple properties.

Key Takeaways:
✅ Scaling short-term rentals is as much about systematizing as it is about hospitality and real estate investing.
✅ Leveraging technology early on can significantly reduce manual tasks, save time, and increase revenue.
✅ Treating your rental business professionally from day one can lead to long-term success and repeat bookings.
✅ Dynamic pricing and automation tools aren’t expenses; they’re investments that pay off in improved efficiency and profits.


Learn how she balances hospitality with profitability and why systematizing early can save you time, effort, and money in the long run. If you're serious about building wealth through short-term rentals, this episode is for you.

 📢 If you’re ready to take your short-term rental business to the next level, don’t miss this insightful episode!


 @LiveOffRents 



How to Scale and Systematize Short-Term Rentals for Automated Cash Flow

V Liščích podcastech seznamujeme začátečníky i pokročilé s tématem pricingu. Poslechněte si užitečné rady a tipy a načerpejte inspiraci pro vaši cenotvorbu.

🎙️ Hosteeva's Unlock & Learn 🎙️

Join us for Hosteeva's Unlock & Learn, an insightful series dedicated to transforming the vacation rental industry! Each episode features experts sharing game-changing strategies and tools to elevate property management—from dynamic pricing and AI integration to optimizing guest experiences and design tips for rentals. Whether you’re a seasoned property manager or new to the industry, these conversations will equip you with the knowledge to maximize your rental potential.

🔑 Unlock the latest in vacation rental trends and learn how to grow your business with Hosteeva!

Podcast Host: Cthulhu's Prodigy, Blue, Kr0nus, Old Ninja and Stitch.

Blacker Than Black Times Infinity is a podcast hosted by geeks like you.  Come listen as we talk about the games we are currently playing and our take on upcoming games we are looking forward to.  We cover comics from all different publishers.  We have been Anime fans since the time we were kids and which we cover in-depth. We review movies and TV shows and give our thoughts.  The fun doesn't just stop there.  Come listen to some guys having fun.  Podcast are updated every Wednesday Nights.



Need answers to your food safety questions? Food Safety in a Minute from Washington State University answers the most commonly asked questions from consumers. Listening is a quick and easy way to learn more about food safety. Subscribe to our weekly podcast and explore online episodes.

You don't need to be rich to invest in real estate. And you don't need to become a landlord either. In quick 5-20 minute bites, learn how to invest small amounts in passive real estate investments such as syndications, notes, and funds. We also cover how to buy properties actively if you do want to invest in real estate as a side hustle. With enough passive income, you reach financial independence — and your day job becomes optional.

New tracks tagged #DynamicPricing