What’s the future of sales? Many say there’s never been a better time to be in Sales. But how is it evolving as a profession, and what will its future hold? 

Meet Alexine Mudawar, CEO of Women in Sales and a powerhouse in sales leadership and community support. In this episode, Alexine joins host Will Milano to discuss the challenges of enterprise sales and the importance of trust. They discuss the need for a more extensive, well-managed pipeline, critical sales metrics, and strategies for alleviating the mental pressures of the job. 

Listen to this episode for strategies and a renewed perspective on your sales approach.

In this episode, you’ll learn:
1. Why the Traditional Sales Funnel No Longer Fits Every Buyer’s Journey: Hear how the buying process has become increasingly nonlinear, making it crucial for salespeople to focus on adding value at every touch point.
2. The Critical Role of Community Support and Resources for Salespeople: Learn why building a community and utilizing resources can empower salespeople, helping them tackle the pressures of their role.
3. The Increasing Complexity of Enterprise Sales: Learn why enterprise sales isn't for everyone.

Resources:
Alexine Mudawar’s LinkedIn: https://www.linkedin.com/in/alexine-mudawar/ 
Women in Sales: https://www.women-in-sales.com/

Jump into the conversation:
(00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Alexine Mudawar
(05:28) The evolution of the sales profession and adapting to self-service preferences among buyers
(14:44) The mental health crisis in sales and the added challenges for women in the profession
(22:53) Navigating the challenges of enterprise sales with multiple stakeholders
(28:14) Conversations around women in sales
(32:51) Handling emotional and mental pressures in sales

For more related content and information about improving sales performance, visit us at https://www.integritysolutions.com/.

Ep 092 What The Future of Sales Holds

🌟 Want to learn how to land big clients and scale like a pro? 🌟

🎙️ In the latest episode of Scale the Podcast, Daniel Ramsey, CEO of MyOutDesk, breaks down the Enterprise Sales Process—the step-by-step blueprint for winning major accounts and driving business growth.

🔥 "You need a brand champion with a story that shows real ROI—and then you build from there!" 🔥

📈 If you're ready to tackle large markets, master ROI storytelling, and grow your business through targeted strategies, this episode is a must-listen.

💡 Brought to you by MyOutDesk Virtual Assistants—helping businesses scale with expert support.

Daniel Ramsey - The Process For Closing Enterprise Clients

In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Todd Rotger, CRO of Saviynt, to break down the strategies that helped scale the company’s annual recurring revenue from $40M to $150M in just four years.

Todd shares how his team made the critical shift from product-led selling to outcome-based conversations, the challenges SaaS companies face when scaling beyond $100M ARR, and why clearing the road for sales teams is one of the most important roles of a leader.

He also reveals the key sales and marketing alignment strategies that have fueled Saviynt’s growth and the top three traits that separate elite sales professionals from the rest.

Whether you’re a sales leader, revenue executive, or scaling a SaaS company, this episode is packed with hard-won insights on driving sustainable growth.

46. From $40M to $150M: Saviynt's Blueprint for B2B SaaS Expansion

In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher sits down with Kelly Magnaudeix, VP of Sales at GE Healthcare, to unpack one of the most persistent challenges in sales leadership: why strong strategies often break down in execution.

Kelly shares actionable insights on:

- Building coherence between strategy and sales execution
- Ensuring clarity and simplicity for frontline teams
- Earning buyer trust through credibility and consistency
- Navigating today’s complex buying landscape
- The top 3 (plus 1!) qualities of elite salespeople

If you're a sales leader looking to close the gap between planning and performance, this episode is for you.

48. Closing the Gap Between Sales Strategy and Execution

In this episode of the B2B Sales Trends podcast, Harry Kendlbacher sits down with Jude Boyle—an experienced sales leader in both enterprise and public sector environments—for a deep dive into what really drives sales forward in complex B2B deals.

Together, they explore one of the most overlooked challenges in B2B selling: helping buyers recognize the problem before pitching a solution. Jude breaks down why deals often stall—not because the solution isn’t a fit, but because the buyer hasn’t fully defined the problem or is too risk-averse to make a change.

You’ll also hear:
✔ Why discovery is the most critical (and most underutilized) part of the sales process
✔ How to identify and align with multiple stakeholders across a matrixed organization
✔ How top salespeople use storytelling to move deals forward
✔ Why risk aversion—and not your competitor—is often your biggest barrier
✔ The three essential traits every elite seller needs to thrive in today’s market

If you want to win more deals by guiding buyers through uncertainty, building trust, and creating urgency—the right way—this episode is for you.

49. Helping Buyers See the Problem: The Key to Unlocking Sales

Mental Selling: The Sales Performance Podcast is a show for motivated problem solvers in sales, leadership and customer service. Each episode features a conversation with sales leaders and industry experts who understand the importance of the mindset and skill set needed to be exceptional at building trusted customer relationships. In this podcast, we get below the surface, tapping into the emotional and psychological drivers of lasting sales and service success. You’ll hear stories and insights about overcoming the self-limiting beliefs that hold salespeople back, how to unlock the full potential in every salesperson, the complexities of today’s B2B buying cycles, and the rise of today’s virtual selling environment. We help you understand the mental and emotional aspects of sales performance that will empower you to deliver amazing customer experiences and get the results you want. 

Welcome to Mental Selling!

Learn how to leverage & scale your business with MyOutDesk — the industry leader in virtual assistant services, with over 17 years of experience serving 7,500+ clients. Last year, we saved our clients $55 Million Dollars as the highest-rated Virtual Assistant company with more than 800 verified 5-star business reviews in real estate, mortgage, IT/tech, human resources, healthcare, and more!

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

New tracks tagged #EnterpriseSales