Amid technological advancements and shifting organizational landscapes, former CTO of ThoughtWorks, Rebecca Parsons, takes this episode to build the bridge between technology and business impact.

Challenging a common fear in the ecosystem of “technology being commoditized”, she explores how it can transcend industries to become a core enabler of differentiation if it’s integrated with a deeper sense of understanding user experience and needs. 
This episode offers a wealth of knowledge and delves into themes such as creating outcome-driven governance models, building unbiased technology, and driving sustainable architecture.

As the co-author of “Building Evolutionary Architectures”, and a thought leader in software technologies for decades, Rebecca has had a front-row seat to the transformation of every company into a technology company.

Highlighting the unique nature of software—its “softness” and malleability to learn and adapt—she emphasizes that the future of competitive advantage lies in deeply understanding users and building meaningful relationships beyond the software itself.
In the episode, she also points to compelling reflections on the democratization of tools, the integration of sustainable practices, and the challenges of navigating AI’s energy-intensive demands - leaving you curious and thoughtful about the future. 
Join along as she sets the tone on how to build an organization that’s ready for the complexity of a tech-first future. 


Key Highlights
👉 Technology is no longer a supporting function but a central enabler of business strategy, shaping how organizations differentiate themselves in an increasingly commoditized landscape.
👉 Legacy systems can act as both anchors and accelerators for innovation, depending on how organizations navigate their integration with evolving business models.
👉 The future of competitive advantage lies in understanding users deeply, building trust, and creating meaningful relationships beyond the software itself.
👉 Balancing short-term pragmatism with long-term vision is critical for organizations, requiring principle-based frameworks that adapt to changing market and technological landscapes.
👉 Continuous delivery and evolutionary architecture enable organizations to respond to rapid change while minimizing risks, fostering a culture of adaptability.
👉 Ethical technology practices are no longer optional, as bias and inclusivity issues have tangible impacts on user trust, market share, and regulatory compliance.
👉 Sustainability in technology is gaining traction, with green engineering and energy-efficient practices becoming business imperatives amidst growing demands from AI and other resource-intensive innovations.

Topics /chapters
(00:00) Why Every Company Is Now a Technology Company—and What It Means for the Future - intro
(00:57) Introducing Rebecca Parsons
(03:17) The role of technology in organizations
(08:11) Building a Competitive Advantage through Technologies
(16:55) Leading with a Human-Centered-Approach through Democratization of Technology
(21:17) Long and Short Term Vision in Technology
(26:16) Organizational Approach of Technology Capabilities
(34:01) Creating Coherence in Organizations
(41:32) Technological Integration and Organizational Implications
(47:57) Sustainability for Business Resillience
(52:14) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: ⁠https://www.boundaryless.io/podcast/parsons-rebecca
⁠
Episode recorded on Dec 03, 2024

Find out more about the show and the research at Boundaryless at ⁠⁠boundaryless.io/resources/podcast⁠⁠

Get in touch with Boundaryless:
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Music
Music from Liosound / Walter Mobilio. Find his portfolio here: ⁠https://blss.io/Podcast-Music⁠

#113 - Why Every Company Is Now a Technology Company with Rebecca Parsons

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SWEET NOTHINGS (LOVENME)

Fossil evidence for evolution. Evolutionists claim that the fossil record provides the most fundamental evidence that evolution occurred. If evolution did indeed occur, we would expect evidence for this to permeate all levels of investigation in the fossil record - from first glance to the finest details. Assuming the fossil record represents long ages, examples of intermediate species in evolutionary transition should be found captured in the rock layers. But is this actually what we see? 

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Fossil Evidence for Evolution?  part 1 - SC2516

Fossil evidence for evolution. Many rock layers contain fossils of both extinct species and species that exist today. This presents a fascinating opportunity to see if the species alive today have evolved compared to their fossilised ancestors. Research examining this found no change between the species, despite the assumed age of the fossils being millions of years in the past. If evolution occurred and continues to occur, why haven't the species alive today changed dramatically?  

Check out our other podcasts:
https://studio.youtube.com/channel/UCXugrnwpXvR9xDYr8WqGvjQ/content/podcasts

Fossil Evidence for Evolution? part 3 - SC2518

Masculinity itself isn’t toxic — the myths about masculinity are. In this episode of Men’s Evolution Therapy, we unpack the common myths that keep men stuck and disconnected, and explore what’s actually essential about masculinity: strength, leadership, brotherhood, and purpose.

You’ll learn:
• Why “toxic masculinity” is often misunderstood
• The key myths men need to challenge
• What healthy masculinity really looks like today
• Five practical steps to reclaim a grounded sense of manhood

If you’re ready for a practical next step, download the free Anxiety PDF on the homepage. It’s a simple resource to help you understand anxiety and start building resilience.

Masculinity Myths: What’s Actually Toxic, What’s Essential

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Men's Evolution Therapy is a counseling service dedicated to supporting men with relationship challenges, societal pressures, and emotional struggles. We provide online counseling, resources, and articles to help men improve their lives. Our approach is centered around Evolutionary Psychology offering a deep understanding of the interplay between male and female psychology. This unique approach delivers specialized support for enhancing relationship dynamics, navigating breakups and empowering men to build healthier, more fulfilling connections.

Boundaryless helps global customers with Business Strategy and Organization Design for the age of Ecosystems.
We do it by creating openly accessible frameworks and by supporting a community of organizations, institutions, and individuals through workshops, training, and consulting services. 

In this space we host all our audio recordings, including the Boundaryless Conversations podcast, a show focused on exploring the future of large scale organising by leveraging on technology, network effects and shaping narratives. We explore how platforms can help us play with a world in turmoil, change, and transformation: a world that is at the same time more interconnected and interdependent than ever but also more conflictual and rivalrous. 

We used to be online at platformdesigntoolkit.com... now find us on our new website: www.boundaryless.io!

Email: hello@boundaryless.io

New tracks tagged #Evolutionary