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In this episode, we discuss the state of Augmented Reality (AR) and Extended Reality (XR) technologies with Rune Fjellvang, the Executive Manager of Visualisation at Hexagon. 

Fjellvang explores the current state, challenges, and potential of AR and XR technologies and offers insights into how businesses can effectively integrate them into their operations.

Are we at the tipping point for AR/XR?

As the fashion industry further digitalises, those kick starting their presence in the digital realm need not to be naïve about data, privacy and security principles.

Simon generously equips the listener with key action points that brand owners should be prioritising to ensure their company and staff are aware of and protected from the legal implications that will inevitably occur as digital regulations develop.  

With the development of technologies such as AR mirror try-ons, immersive websites and virtual stores, companies need to be knowledgeable of the consumer data implications. Aimed at those operating in the fashion industry, Simon walks the group through his leading insights and advice as well as the trends he is witnessing as head of the Extended Reality team at Marks & Clerk.

Featuring: 

Robecca Davey
Joh Orengo 
Simon Portman 

Intro music:  

Artist – HoliznaRAPS 
Track - Flat Lining (Instrumental) 
Source - FMA (Free Music Archive)  
License: CC BY

Blurred Lines Podcast: Episode 5: Data, privacy and security principles with Simon Portman

In this 100th-anniversary episode of the Immersive Audio Podcast, Oliver Kadel and Monica Bolles travel to the SXSW conference in Austin, Texas to host a panel discussion on the State of Play of Immersive Audio - Past, Present & Future. We proudly feature our special guests the Segment Manager for Immersive and Experiential Applications at HOLOPLOT - Natalia Szczepanczyk and the Co-Founder and CTO of Audioscenic Limited - Marcos Simón.

This panel highlights the key developments that have defined the immersive audio industry for the past decade, reflects on the current trends and looks to the future. Our expert guests cover the key sectors: large-scale immersive events, interactive live performance, spatial audio for consumer devices and specialist virtual training and immersive media production. In an era where audio experiences are becoming increasingly integral to entertainment, gaming, virtual reality, and beyond, understanding the latest innovations and market dynamics is crucial. We discuss spatial audio, content creation, consumer adoption, and market challenges and opportunities.

This episode was produced by Oliver Kadel and Emma Rees and included music by Rhythm Scott.

For extended show notes and more information on this episode go to www.immersiveaudiopodcast.com

If you enjoy the podcast and would like to show your support, please consider becoming a Patreon. Not only are you supporting us, but you will also get special access to bonus content and much more.

Find out more on our official Patreon page - www.patreon.com/immersiveaudiopodcast

We thank you kindly in advance!

We want to hear from you! We value our community and would appreciate it if you would take our very quick survey and help us make the Immersive Audio Podcast even better: surveymonkey.co.uk/r/3Y9B2MJ Thank you!

You can follow the podcast on Twitter @IAudioPodcast for regular updates and content or get in touch via podcast@1618digital.com

immersiveaudiopodcast.com

Episode 100 State Of Play Of Immersive Audio - Past, Present & Future (SXSW 2024)

Join our host Oliver Kadel and guest presenters, in conversation with industry thought leaders, practitioners, artists, academics and entrepreneurs discussing all aspects of this rapidly evolving industry from art, science and business to practical insights and project case studies. We aim to inform, educate, explore and unite the community. Immersive Audio Podcast is produced by 1.618 Digital Ltd.

Hexagon Radio is Hexagon’s official podcast channel, delivering the latest updates across the company and its brands. As a platform for industry thought leaders, it shares stories of innovation and success, offering impactful news and insights to a global audience.

New tracks tagged #ExtendedReality