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🕶️ In their annual post-Comic-Con episode, guests Kurt Ho and Eric V. flip the script and interview the Ricks about their experience at Comic-Con International in San Diego, California. It’s time to go inside Mardi Gras for Comic Book Geeks—and inspired brand activations from Lego, Hasbro, and more.

IN THIS EPISODE

🤓 135,000 strong: What happens in San Diego never stays there (at 01:38)
💥 Overall impressions from newbies & and novices (02:30)
🤘🏼 Party Central: “Ready Party One” rocks the cosplay (04:30)
🧱 Lego brand activation: Replicating Comic-Con in plastic bricks (05:10)
🤖 Galactus for the win: In a sea of cosplay, one towers over all (07:45)
💃🏼 Andor or else? The “Niamos!” flash mobs that never happened (08:08)
💩 Todd McFarlane unfiltered: The weirder side of Comic-Con 2025 (08:34)
🤬 Inside, outside, upside down: A cruel opening-day joke on attendees  (09:40)
🚍 A trippy bus ride you can only catch on the way to Comic-Con (11:46)
🎸 Zartan’s Revenge: Cobra Command goes heavy metal with Cold Slither (12:35)

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Brand Activations: Lego, Hasbro & More at Comic-Con 2025 (Pt 1.)

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

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