I've been deeply immersed in AI's role in our daily lives, exploring several interconnected themes. My recent focus has been on Generative Engine Optimization (GEO) and the environmental impact of AI systems, particularly their carbon footprint. I've been researching methods to evaluate and select AI tools based on their environmental performance metrics, with a special emphasis on developing KPIs for measuring AI-related carbon emissions. Additionally, I've been investigating how to analyze the broader corporate social responsibility (RSE) implications of AI implementation, while also exploring DeepSeek's fine-tuning capabilities for custom AI model development using Python.

The big dive : The 'Green' AI Myth: Carbon Costs of ML Models & Insights on GEO and DeepSeek Fine-tuning

Die Art, wie Menschen online suchen, verändert sich radikal – klassische SEO reicht oft nicht mehr aus, um bei Google & Co. sichtbar zu bleiben. Generative Engine Optimization ist die neue Disziplin, die Unternehmen hilft, Suchmaschinen-Content so zu gestalten, dass moderne KI-basierte Suchsysteme wie ChatGPT, Perplexity oder Google Gemini sie optimal erkennen, verstehen und bevorzugen.

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Generative Engine Optimization (GEO) – Die Zukunft der Sichtbarkeit in der KI-Suche

Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others. 

Get the full show notes at www.TravelBoomMarketing.com/podcast

📊 What We Cover in This Episode:
- News: European Hotel Group Challenging OTA Parity Clauses
- Room for Improvement: Improving the site before spending marketing dollars
- Main Topic: Making your hotel rank well in Generative Engine Optimizations

🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com


275 - What Hoteliers Need to Know About GEO: Generative Engine Optimization

Du willst 2026 in ChatGPT, Copilot & Gemini sichtbar sein, genau dort, wo deine Käufer heute recherchieren? In diesem Video bekommst du einen klaren, praxistauglichen GEO-Fahrplan.

Generative KI verändert Kaufentscheidungen: 72 % der Verbraucher nutzen sie regelmäßig, 18 % vertrauen bereits auf LLMs für Empfehlungen. Im B2B greifen laut Forrester 89 % der Entscheider entlang der Buyer Journey auf generative KI zurück.

📺 YouTube: https://youtu.be/WD-3boLVluY

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten:www.evergreenmedia.at/seo-newsletter/

Generative Engine Optimization: Der LLMO-Fahrplan für 2026

In this episode of GTM Innovators, host Kyle James sits down with Michael Cole, SVP of Marketing at Everflow, to explore how Generative Engine Optimization (GEO) is redefining the rules of search and discoverability. As AI tools like ChatGPT and Gemini become the new front doors to information, long-tail SEO is giving way to a world driven by citations, partnerships, and authentic content. Michael shares how leading brands are adapting—building relationships with publishers, rethinking affiliate strategies, and creating human-led content that fuels visibility across AI-powered ecosystems. If you’ve ever wondered what replaces SEO in the age of AI, this conversation is your new playbook. 

GTM Innovators: The GEO Playbook - How Partner Marketing Fuels AI Discoverability with Michael Cole

AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results.

In this session, we’ll break down how cannabis and CBD brands can use Reddit to influence what AI models “learn” about them and how to build a strategy that earns organic visibility in the new era of conversational shopping.

We’re joined by Danny Kirk, Founder of ReddiReach, and Filipe Lins Duarte, the co-founder of AI Peekaboo.

Danny will share how brands can authentically grow on Reddit through community-first strategies and platform-native engagement, helping cannabis marketers future-proof their visibility and reputation as AI increasingly draws from Reddit data.

Filipe will unpack how AI is reshaping search and brand discovery, showing how large language models, such as ChatGPT, Claude, and Perplexity, reference your brand, competitors, and content, helping marketers understand and improve their presence in AI-generated results.

Here’s what you’ll learn:

• How Reddit data is influencing AI search results and brand visibility

• Why and how authentic engagement on Reddit builds long-term SEO and AI discoverability

• A content framework to position your brand as the trusted source AI models reference

If you manage a dispensary, lead a cannabis brand, or run a marketing agency, this session will show you how to future-proof your digital presence in a world where AI answers are replacing Google results.

Reddit AI Marketing: How AI Shapes Cannabis Brand Visibility

Bruno Flaven has been a Project Manager in a wide variety of Internet (Mobile, Website) for 20 years now. Since 2023, Bruno Flaven is working mainly on AI.

We drive growth for independent hoteliers

Digital Marketing platform for regulated brands – it’s our thing. We’re the #1 AdTech built for compliant advertising.

In diesem Podcast bekommst du jede Woche fundiertes Know-how für digitales Wachstum. Was bringt wirklich Ergebnisse für euer Unternehmen und eure Marke? Welche Strategien führen ins Leere und verbrennen Ressourcen? Wie sorgst du für bedeutungsvolle Veränderungen durch SEO, Content-Marketing, digitale PR, Paid Media und dem gezielten Einsatz von KI?

Wir zeigen, was in der Praxis funktioniert – mit klaren Analysen, echten Beispielen und Taktiken aus anspruchsvollen Projekten.

Über Evergreen Media®

Evergreen Media ist ein internationales Beratungsunternehmen für digitales Wachstum. Wir arbeiten mit mittelständischen Unternehmen, etablierten Marken und internationalen Konzernen – darunter Organisationen auf Fortune-50-Niveau – an der gezielten Weiterentwicklung ihrer digitalen Präsenz in einer KI-Welt.

Unser Schwerpunkt liegt auf Suchmaschinenoptimierung (SEO), Generative Engine Optimization (GEO), Content-Marketing, digitaler PR und Paid Media. Wir helfen Unternehmen, Marktpotenziale systematisch zu erschließen, ihre digitale Sichtbarkeit strategisch zu steuern und digitale Wachstumsinitiativen unter realen Bedingungen wirksam umzusetzen.

SEO Küche - Die Online-Marketing-Agentur ganz nach Ihrem Geschmack! Spannende Podcasts rund um Suchmaschinenoptimierung, Suchmaschinenwerbung, Social-Media-Marketing und allem rund um das Thema Online-Marketing.

New tracks tagged #Generative Engine Optimization