Every job is a sales job but nobody wants to be a "salesperson". Even right now, we are trying to sell you on this episode through a cleverly written description and perhaps some great anecdotes from the episode. We are all salespeople- so, how do we recognize these processes and become better?

This week’s guest is an internationally renowned business and motivational speaker and is the Author of the Wall Street Journal Bestseller, Every Job is a Sales Job: How to Use the Art of Selling to Win at Work. Cindy McGovern aka "Dr. Cindy" is the Founder, CEO, and First Lady of Sales at Orange Leaf Consulting. She is an expert in the areas of sales, leadership, and management, and has a Doctorate in Organizational Communication. Dr. Cindy helps take the ‘ick’ out of sales and empowers people to embrace their inner 5-year-old to use the art of selling to achieve their personal and professional goals.

In this episode, George Leith and Dr. Cindy go over her 5 steps in becoming a better salesperson:

1. Creating a plan for success
2. Looking for opportunities
3. Listening and establishing trust
4. Asking for what you want
5. Following up with gratitude

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

437: Every Job is a Sales Job, with Dr. Cindy McGovern

Customer loyalty initiatives are expected. What isn't expected are banks spawning software companies to let you know which day is garbage day. Darby Sieben is currently head of RBC Ampli Inc, an engagement cashback platform that connects consumers with merchants. Ampli.ca is part of the RBC Ventures which is the beyond banking arm of Royal Bank of Canada. Leading a team of 60, Ampli was launched in July 2019 and since then has grown to a national brand and has established itself as an effective platform for merchants to acquire and reward its customers. Listen to George Leith and Darby discuss RBC Royal Bank’s new-age customer loyalty programs including an app that informs you when to roll out the garbage bin, an app that streamlines the incorporation process for business owners, and an app that walks users through the immigration process to Canada. This “beyond banking” is all about solving bigger problems and it's yielding massive results.

**For Canadian listeners only: Download the Ampli App and use promo code DARBY10 for $10 in your account, courtesy of Darby.

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Vendasta provides an end-to-end eCommerce platform to experts who deliver digital products and services to local businesses worldwide. Whether it’s introducing new products to your catalogue, generating hot leads, driving new business through marketing automation, fulfilling effectively, or providing proof of performance reporting, Vendasta provides the tools you need to provide SMB clients with a delightful digital experience.

438: Customer Loyalty; RBC Royal Bank is Light-years Ahead of Free Toasters, with Darby Sieben

A renowned thought-leader on the fundamentals of managing salespeople and Co-Founder of Janek Performance Group, Nick Kane joins George Leith this week on the Conquer Local Podcast. At just 21 years of age, he managed 1,000 salespeople. Nick is widely regarded for his ability to distill the sales process and block out the excess smoke and mirrors. He lives in quantitative results and direct, A to B relationships- continuously enhancing what works. He has trained 15,000+ professionals worldwide and Co-Authored the book Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals. In this episode, he and George go over emotion and defensiveness in handling objections, how to reduce complacency in high performers, and how research has truly become Nick's best friend. 

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Vendasta provides an end-to-end eCommerce platform to experts who deliver digital products and services to local businesses worldwide. Whether it’s introducing new products to your catalogue, generating hot leads, driving new business through marketing automation, fulfilling effectively, or providing proof of performance reporting, Vendasta provides the tools you need to provide SMB clients with a delightful digital experience.

439: The Fundamentals of Managing 1000 Salespeople at 21 Years Old | Nick Kane

Why should you stop selling and start evangelizing? Donald Kelly, a once struggling salesperson and now a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist”. The show has over 2.3 million all-time downloads and is heard in over 150 countries. Donald and his podcast have also been mentioned in Entrepreneur Magazine, Forbes, Inc, and HubSpot as a top B2B sales podcast. In this episode, Donald discusses how becoming a sales evangelist allowed him to incorporate sales as part of his identity, which gave him no option for failure. He goes over how he engages his message recipient's senses when making contact, creating affirmations in order to do more than you ever thought possible (proven), and how to show your best self on LinkedIn in order to create word of mouth and infinite referral value. Visit Donald's Blog to hear more about his unique evangelization of sales or inquire with Donald on how he can help you generate more revenue consistently with his Sales Training.

Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

440: Stop Selling, Start Evangelizing | Donald Kelly

In this episode, George Leith and Chris Bondarenko discuss data and instinct and their role in mastering predictive sales. Chris is a software sales leader and self-proclaimed "math geek" with over 15 years of experience, currently responsible for leading Docebo's North American sales organization. Previously, Chris held sales leadership roles at high growth start-ups BERA Brand Management and Maropost, in addition to nearly 10 years with Vision Critical (now Alida); where he built best-in-class sales teams, consistently led significant client growth, and played key management roles in Toronto and New York office locations. Listen to George and Chris discuss data-driven sales; how to ensure your sales tech stack is all working together (Salesforce, Outreach, Gong, etc.), understanding predictive data, and your intuition's part in it all.

Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

442: Mastering Predictive Sales: Data and Instinct | Chris Bondarenko

This week we welcome Robert Davis, Vendasta Partner and CEO of KOR Unlimited. KOR stands for Knowledge, Opportunity, and Results. Robert has 25 years of sales and marketing experience within the financial services industry. As a financial advisor, he provided sophisticated financial solutions to 250+ high-net-worth individuals and families, as well as small-to-mid-sized businesses. The opportunity presented itself to start his own agency, and he approached it with the same results-oriented, incredibly methodical, and passionate approach he carried throughout his financial career. In this episode, Robert takes us through his approach to starting and running an agency. This includes; the 3 P’s to keeping your sanity, why positioning matters and how to position your agency, how to structure your day with categorized tasks and time allotment, prospecting with efficient funneling, and real-time, in the wild Google My Business audits (a must-listen tactic).

Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

444: The Psychology Of Starting And Running An Agency | Robert Davis

David Pearson is the CEO and Partner of Level Five Selling, an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide, the world’s largest CEO executive coaching and leadership development organization, with over 23,000 members. Looking back even further, he was Senior Vice President for TrueBlue, a $2.7 billion global talent solutions company. He led sales of a $1.6 billion business unit, leading the selling efforts of 1,000 sellers, serving over 120,000 customers. He also served as president of TrueBlue’s $100M+ aviation business under the brand name PlaneTechs.

In this episode, you’re going to hear David Pearson and George Leith discuss topics from the books; Level 5 Coaching and Level 5 Selling. So, what is the Level 5 coaching system? David walks us through how to move from a Professional Visitor (Level 1) to a Value Creator (Level 5) and how selling at levels 4 and 5 have historically brought individuals and teams a 91% increase in revenue, not to mention the immense decrease in “scrap and waste” quality sales calls. Managers need to know the levels at which their sales teams are selling, then through tactical and strategic coaching, take them to a level 5 selling. What level are you selling at?

Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

445: How Defining Quality Sales Calls Has Increased Revenue 91% | David Pearson

In this episode, you’re going to hear John Hoskins and George Leith discuss topics from John’s book; Level 5 Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams. John has experienced many levels of leadership. He started his career as an account executive with Xerox Learning Systems and moved to Director of US Sales and Marketing, joined Omega Performance as EVP Sales and Marketing, and then founded Advantage-Performance Group and The Real Learning Company which grew to serve over 300 clients and were eventually acquired by Stockholm-based BTS Group AB. From his vast experience in different levels of leadership, he developed an analysis of leadership that involves the 5 levels individuals may find themselves at (Buddy, Parent, Boss, Expert Coach, then Partner in Performance) and how to guide the progress through each. He also discusses his ASPIRE model to leadership, how anybody can be a coach, and how we use this model with our sales teams, sales leaders, and executives.

REGISTER HERE If you enjoy our Podcast, this conference is for you. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5). At Connect, we will be distilling insights and themes from this year’s best podcast episodes. Learn best practices for prospecting, overcoming challenges, and setting yourself up for success in 2022. Join us live to win big through our giveaways or- at the very least- leave with actionable lessons learned and a massive boost in energy and focus.

Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. 

Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

446: The 5 Levels of Leadership and Universal “ASPIRE” Model To Coaching | John Hoskins

Gretchen Rubin is the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold over 3.5 million copies and have been published in more than thirty languages. Her “Four Tendencies” personality framework on sustaining happiness divides people into Upholders, Questioners, Obligers, and Rebels. More than 500,000 people have taken the quiz to figure out which tendency they hold, and you can to here. Millions of people read her blog each year, where she reports on her daily adventures in the pursuit of happiness and habits. As you can probably tell, Gretchen is the real deal and we could go on and on. The last note is that listening to her podcast Happier with “Gretchen Rubin” has been referred to as “one of the 10 life-changing things to do” by BuzzFeed.

Gretchen dives into her Four Tendencies framework, going over how you can self-assess and determine which one you fall under. This is determined by how you react to internal and external expectations and frames routine in a way that we’ve never experienced before. Why is this so important? It directly relates to your happiness. How often are you trying to mimic others’ routines and processes for finding happiness and success? As you listen to this episode, debrief. Be honest with yourself and be confident. Do you hold yourself accountable? Or do you find motivation in knowing that an external party is counting on you? Consider this and the much deeper dive within the episode, and let’s find a little more happiness moving into 2022. Gretchen Rubin and your host, George Leith leave you with some insights into your own happiness and some very realistic measures you can take to make your personal happiness not only more attainable but sustainable.

Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

450: A Realistic Approach to Sustaining Your Unique Happiness | Gretchen Rubin

Andy Crestodina started building websites in the early 2000's with a roommate and to this day has not pivoted. Through what he likes to call "zero-waste marketing" (and doing phenomenal work) he has turned this into Orbit Media Studios; a 48 person, ~$7million project-based yearly revenue business. His LinkedIn newsletter "Digital Marketing Tips" has accumulated 120,000 subscribers in its first year and he has facilitated $600,000 worth of digital marketing services donated through Chicago Cause, a nonprofit he helped create.

Andy Joins George Leith this week to discuss account-based content marketing and webinar building through LinkedIn, zero-waste marketing and how to align sales and marketing teams, and meeting what you know will work vs. what the client thinks they need.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

504: Zero-Waste Marketing and $100,000+ Websites | Andy Crestodina

Welcome to the Conquer Local podcast, hosted by Chief Customer Officer and international sales educator George Leith. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.

New tracks tagged #George Leith