Originally uploaded July 16th, reedited Aug. 16th.
For Media Business Episode 76:

Tony Conley welcomes Anne Craft, Certified StoryBrand Guide | Marketing Coach to StartUps and SMBs | Marketing & Messaging Strategy | Inbound Marketing| Buyer Persona Research | Sales Enablement | StartED Mentor

Anne is known as an adaptable, resilient leader who builds high-performing empowered marketing teams driven to achieve an organization’s short-term revenue goals and long-term growth objectives. She firmly believe in "work your passion and live your dream." My Strengthsfinders Top 5 strengths include Strategic, Learner, Communication, Responsibility, and Activator. I hold an MA and BA, both with honors, from Michigan State University and am certified in: Buyer Persona Process, HubSpot Sales Enablement, Adaptive Leadership, Google Analytics (In Progress). Additionally, she's a certified OKR Coach.

Tony had several questions for Anne in this conversation:

Tell us about your background?

Tell us about Anne Craft Consulting?

I'd like to talk about the basics of marketing and messaging strategies for business start-ups and small businesses:

-Where are the most mistakes made?

-How are errors in these areas corrected?

-What are the basics that should be considered?

-What is inbound marketing?

-What is buyer persona?

-What is sales enablement?

-How do we in the media improve on talking about these topics?

-How should businesses handle politics and political issues?

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Thank you to Benjamin Robinson and Motor City Skyline's music

Media Business | Anne Craft - How Media Deals with Branding and Marketing

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Heavybit is the leading early-stage investor in enterprise infrastructure. Since 2013, we've helped launch and scale visionary technical startups—from DevSecOps and feature flagging to AI code generation and beyond. We go hands-on from day 0, backing founders as they turn code into companies and build the future of software from the bottom up to the top down.

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