This week’s episode is about CPL vs CPA. Well, what does that mean? We’re diving into the topic of cost-per-lead vs -cost-per-acquisition. This conversation was sparked by recent conversations with other remodeling companies and we wanted to share our thoughts with you. We’re going to ask some hard-hitting questions designed to get you thinking. What can you spend to get a customer and what are you even willing to spend? It’s all broken down with real-world examples inside the episode, so start listening now!

Builder Funnel Radio

Episode 225: Cost-per-Lead vs Cost-per-Acquisition

Join us as we welcome Paul McManus to the show! Paul is the President and Owner of McManus Kitchen and Bath. He studied architecture at the University of Florida and one of the key takeaways from that study was how the design of space could change the way you feel, and even the way you live. Paul cherishes his business, his clients, and traveling. He says, “Travel has helped shaped my worldview and my design aesthetic”. Start listening to Paul’s story now!

Remodeler Stories

Episode 71: Paul McManus of McManus Kitchen and Bath

We have guest Steven Fielding back to about how our coveted Blueprint has helped a client achieve all of their sales goals in 2022.

Episode 21 - Steven Sings The Blue(prints)s

We’re going north this week to welcome our Candian guest! Tom Cumming is the owner and founder of SevernWoods Fine Homes, a renovations and custom home-building company from Toronto. Tom is a professional engineer turned builder. A graduate of Queen’s University in Mechanical Engineering, in the mid-2000s he combined his appreciation of great architecture and passion for craftsmanship with his background in engineering to start SevernWoods Fine Homes. Start listening to Tom’s story now!

Episode 72: Tom Cumming of SevernWoods Fine Homes

This week we will learn what to do when demand starts to shrink for remodeling and custom home-building businesses. Over the last few months, we’ve seen a huge decline in demand for remodeling projects and custom homes. It’s not super surprising, but if you haven’t been on top of your marketing then you may be feeling the slowdown more than others. We’re going to discuss what to do when remodeling and custom home demand shrinks so start listening now!

Episode 226: What To Do When Remodeling and Custom Home Demand Shrinks

This week we welcome Samantha Grose to the show! Samantha is the principal designer & owner of Oak & Arrow Homes. With a degree in architecture, she takes a unique approach to design. She creates casually sophisticated spaces, timeless in design, where you and your family live comfortably. She is deeply committed to a creative approach, giving you highly functional spaces with an aesthetic appeal for everyday living. Start listening to Samantha’s story now!

Remodeler Stories 

Episode 73: Samantha Grose of Oak & Arrow Homes

Did you know that 80% of sales require an average of five follow-ups? So, if you’re not following up consistently with your sales opportunities, most likely you’re losing A TON of business and money every single year. We’ve been taking deep dives into the weeds with several remodeling companies and evaluating their lead follow-up process. In this episode, we’re sharing some of our findings and a few tactical things you can do to start closing some gaps and making more money. Start listening now!

Episode 227: How to Find A LOT of Money in Your Remodeling Business

Mal talks about several pet peeves of his and just goes NUTS (there's tons of good information for marketers and more inside).

Episode 22 - The One Where Mal Flies Off The Handle

Most remodelers and home builders we talk to today are not signaling to their perfect clients. This can generally make all your marketing dollars ineffective. This week, Spencer is answering a top-of-mind question: how do you attract your perfect customer? A little spoiler, a lot of it stems from your website. When people hit your website: what are they thinking, what’s their first impression? Spencer tackles these questions and more to give you actionable insights on how you can start drawing in your ideal client. Start listening now!

Episode 228: Draw in Your Perfect Clients

While most 16-year-old boys were playing sports, driving around town or busy being a typical teenager, Gary was busy being… different. This week we welcome Gary Knowles to the show! Gary is the owner and namesake of GJK Remodeling and brings over 25 years of experience in the residential remodeling and building field. He discovered his love for drawing home designs and renovation plans early on and has worked for builders, drawing by hand some pretty amazing designs. He believes the most rewarding aspect of home remodeling is being able to change his clients' lives. Start listening to Gary’s story now!

Episode 74: Gary Knowles of GJK Remodeling

Welcome to Build Your Own Funnel, the podcast where we (inbound marketers) teach you (remodelers) how to build your own inbound marketing and sales funnel.

Join co-hosts Malachi Price and Danielle Russell, diving into the weeds and giving concrete examples of campaigns that we have seen and run that have worked, boosting sales for remodelers like yourself.

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

Welcome to the latest addition to the Builder Funnel podcast family: Remodeler Stories, where real construction company owners tell their personal stories of how they found success in this crazy business. Hosted by Spencer Powell, author of "The Remodeler Marketing Blueprint: How to Attract Quality Leads, Increase Sales, and Dominate Your Competition".

New tracks tagged #Homebuilder