This episode of Marketing Deep Dives by Denyse examines why many consumer packaged goods (CPG) companies' AI marketing strategies underperform despite significant AI market growth.  
It highlights several common failures, such as relying on single AI tools, outdated measurement methods, and static segmentation, providing real-world examples of successful companies like P&G, Nike, and L'Oréal that have overcome these challenges.  The discussion then outlines a three-year roadmap for effective AI marketing investment, emphasizing infrastructure, talent development, and governance. 
Finally, it emphasizes the importance of continuous learning and adaptation to emerging technologies like quantum computing and edge AI to ensure long-term success.


AI Marketing Strategies_ Success & Transformation

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

New tracks tagged #How to use AI in Marketing