skeleton (@incense.mp3 + @livelifeliv)

Welcome to Episode 2540 of the Italian Wine Podcast and Everybody Needs a Bit of Scienza, where Professor Attilio Scienza takes questions from the international wine community and answers them in his own inimitable way! 

These episodes are generally in Italian.
Today’s question comes from Beatrice Motterle (Part 2).

Today’s question(s): 

🇬🇧 Younger generations seem more attracted to pop narratives than to technical jargon. How can we teach wine without diluting its scientific and cultural complexity?
🇮🇹 Le giovani generazioni sembrano più attratte da narrazioni pop che da linguaggi tecnici. Come possiamo insegnare il vino senza annacquare la sua complessità scientifica e culturale?

More about Professor Scienza:
Professor Attilio Scienza is the one who checks all the facts and regulates when we mistakenly type “Verdicchio” instead of “Vermentino.” He is a full professor at the University of Milan in the Department of Agricultural and Food Sciences where he teaches courses on genetic improvements to the vine; he also teaches Viticulture in the Master’s program of the University of Turin in Asti. 
He has been the lead for many national research projects in the field of physiology, agricultural techniques, and vine genetics. As the author of over 350 publications on vine and viticulture in national and international journals, you can bet he knows his stuff!

To find out more about Attilio Scienza visit: https://www.vinitaly.com/formazione/vinitaly-international-academy/attilio-scienza/ 
 
If you want to learn more about Stevie Kim, the Scienza wrangler:
Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale.
The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series.
Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!

Connect: 
Instagram: https://www.instagram.com/steviekim222/
Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/ 
_______________________________

Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

Instagram: https://www.instagram.com/italianwinepodcast/ 
Facebook: https://www.facebook.com/ItalianWinePodcast 
Twitter: https://www.twitter.com/itawinepodcast 
Tiktok: https://www.tiktok.com/@mammajumboshrimp 
LinkedIn: https://www.linkedin.com/company/italianwinepodcast 
 
If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ 
Until next time, Cin Cin!
 
Share your love for our lovely Professor if you are a true Italian Wine Geek 🙂

Ep. 2540 Beatrice Motterle Part 2 | Everybody Needs A Bit Of Scienza

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2539 of the Italian Wine Podcast. In this episode, Michele Longari IWA interviews Riccardo Binda, Director of Consorzio Vini Oltrepò Pavese, to explore his experience with the Bolgheri and Oltrepò Pavese consortia, and how Oltrepò can strengthen its positioning and strategy in today’s wine market.

These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast. 

Key Learning Objectives:
1. Understand how Italian wine consortia shape regional identity, quality, and long-term strategy.
2. Explore the challenges and opportunities of positioning Oltrepò Pavese on the global wine stage.
3. Learn practical lessons in leadership, data-driven quality, and sustainability in regional wine development.

More about today’s host:  
Ten years ago, Michele Longari was working as a Computer Engineer in Emilia Romagna, but his passion for food and wine soon led him down a different path. What began as a casual interest inspired him to enroll in the Italian Sommelier Association’s professional course, and although he hadn’t planned to take the exams, he went on to earn his AIS Sommelier Diploma in 2013.
That same year, Michele moved to the UK to pursue an MSc in Wine Business Management at the Royal Agricultural University. While completing his dissertation, he joined Hay Wines, an independent British wine merchant. Eight years later, he is now the company’s Purchasing Director, overseeing buying strategy and import management.

Connect:
Website: https://haywines.co.uk/ 
LinkedIn: https://www.linkedin.com/in/micheletlongari/ 

More about today’s guest:  
Born in 1986 in Oltrepò Pavese, Riccardo Binda graduated in Gastronomic Sciences from the University of Pollenzo, later completing a master’s in gastronomic heritage management and further wine studies at San Michele all'Adige. He began his career in Bolgheri in 2013 at Tenuta Argentiera and, just a year later, became Director of the Consorzio Bolgheri DOC Wines at age 28. During his decade-long leadership, Bolgheri grew from 36 to 74 member wineries, achieved 99% production representation, created the Bolgheri Sassicaia DOC, renewed the Bolgheri Bianco DOC, and became Italy’s highest-value appellation with €150M in annual turnover. In 2020, four Bolgheri wines ranked in the Liv-ex Power 100 top ten.
In 2024, Riccardo returned to Oltrepò Pavese to lead its consortium, bringing his experience to support the region’s quality focus and premiumization.

Connect
Website: https://www.consorziovinioltrepo.it/ 
LinkedIn: https://www.linkedin.com/in/riccardobinda86 
_______________________________ 

Let's keep in touch! Follow Italian Wine Podcast on our social media channels:
 
Instagram: https://www.instagram.com/italianwinepodcast/ 
Facebook: https://www.facebook.com/ItalianWinePodcast 
Twitter: https://www.twitter.com/itawinepodcast 
Tiktok: https://www.tiktok.com/@mammajumboshrimp 
LinkedIn: https://www.linkedin.com/company/italianwinepodcast 

If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ 
 
Until next time, Cin Cin! 
 
Follow Italian Wine Podcast for more great content – winery interviews from the Clubhouse sessions! Psssst…FYI, this show is our most popular show, find out why by tuning-in! 


Ep. 2539 Michele Longari interviews Riccardo Binda | Clubhouse Ambassadors' Corner

https://www.youtube.com/watch?v=cf6KVD2Lx7U&list=RDcf6KVD2Lx7U&start_radio=1

R.I.P PIBBLE

Shadow Circuit does it again.  Hang on to your wigs.

Fractal

CONFUSE MY ENIMIES IM SPEAKING JAPENESE !!!!!

CHOCTIV - IM SPEAKING JAPENESE !

CHOCTIV - THE GET BACK

kenzor - 170 - C minor

Wide Awake In The Wild is my crossover anthem about finally living all the way awake instead of sleepwalking through life. It’s built on big drums, wide guitars, a bouncy groove and a huge singalong chorus made to be yelled in the car with the windows down.

This track blends modern rock, alt, rap-style verses and a bit of country heart into one thing: a reminder that you don’t have to pick just one lane in life. If you’ve ever felt “too many things at once,” this song is for you.

🎧 Best played loud on a night drive

🔁 If it hits you, please like, repost, comment and share it with someone who needs that “I’m still alive” reminder today.

🔹 Title: Wide Awake In The Wild
🔹 Artist: John Lockhart
🔹 BPM: 98 | Key: A major
🔹 Mood: Uplifting, energetic, epic, cinematic

🎧 Explore more: @johnlockhartmusic
💿 Available on all major platforms via DistroKid

If you like this song please share & go to all the streaming platforms and help me get it out there, please!

Support the artist: paypal.me/johnlockhartmusic

#1285472919

Released by:
JLM Records
Release date:
15 November 2025
P-line:
℗ 2025 John Lockhart Music (JLM)
Show less

🎙 John Lockhart – Vocals & Songwriting
🎶 Emotional Nostalgia Country • Heartland Storytelling
📀 Label: John Lockhart Music

#JohnLockhart #WhenTheWorldWasSmall #NostalgiaSong #ModernCountry #Americana #SingerSongwriter #EmotionalCountry #StorytellingSongs #CountryMusic

Support John Lockhart 

Wide Awake In The Wild

Queen House Music presents “C’Est La Vie”, the stunning new single from Moussa — a melodic journey through emotion, rhythm, and atmosphere. Blending deep progressive textures with evocative vocals, Moussa delivers a track that feels both cinematic and deeply personal. “C’Est La Vie” translates to “That’s Life,” and the track beautifully captures that sentiment — soaring melodies rise over warm pads and driving beats, creating a soundscape that feels introspective yet uplifting. It’s a perfect balance of elegance and energy, tailor-made for late-night sets and sunrise moments alike.

QHM1100 - Moussa - C'est La Vie (Original Mix)

🎶John Lockhart Music (JLM) | Rock, Ballads & Country Anthems
🔥Songwriter | Storyteller | Sync & Artist Pitch Catalog
🎧New originals out now – Follow & DM to collaborate!

Pushing the limits in house music. We prefer to color outside the lines.

Queen House Music is a label that endorses the work of world renowned artists in the genre of House Music.

Our mission is to provide you with quality uplifting house music with no limits. From Deep House to Tech-Touse and from Classic House to Progressive House music.

Owner/Founder/Director: George Spiliopoulos (GSP)
Email: queenhousemusic@gmail.com
Website: www.queenhousemusic.com
Beatport: http://classic.beatport.com/label/queen-house-music/44386


*Queen House Music é uma gravadora que apoia o trabalho de artistas de renome mundial no gênero House Music.
Nossa missão é fornecer-lhe com a qualidade da música edificante House sem limites. A partir de Deep House ao Tech-House e de Clássica House à música Progressive House.

**Queen House Music es un sello que apoya el trabajo de artistas de renombre mundial en el género de música House.
Nuestra misión es proveer a usted con la calidad de elevar la música House sin límites. Desde Deep House de Tech-House y Classic House de Progressive House.

Welcome to Queen House Music
Bem-vindo a Queen House Music
Benvenido a Queen House Music

The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned!
With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. 
While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!

“JAPAN” music video:
  https://youtu.be/HPW4pdO-4Wk?si=Dvl24rDBv8E6jloK 🇯🇵

Inquires: Davidmedani@gmail.com

New tracks tagged #ITUNES