Organizations are increasingly dependent on technologies that streamline and automate operations, and AI allows channel partners to deliver in both areas for their clients. That is just one of the benefits of artificial intelligence that are discussed with a panel of industry experts in this episode of Beyond Distribution, which was recorded live at GTDC Summit EMEA in Madrid. Moderated by IT Channel Consultant Alex Tatham, the group share their firsthand experiences and unique insight into the solutions and business use cases that are helping to generate interest and actual revenue streams across the ICT community. 

Which industries are adopting AI the fastest? How can channel companies collaborate to deliver more valuable solutions to their end customers? The experts joining Tatham to answer those questions and add other insightful anecdotes include:   

Jelle Acda, CEO, Acda Consultancy  

Zu Khoja, SVP Architecture & Innovation Nielsen IQ  

Justo Oreja Vega, Director Specialist, Microsoft  

David Watt, CEO, CI Group 

If you missed this year’s event, watch for the save the date for GTTDC Summit EMEA 2026! Also, be sure to check out our 2025 Summit Recap details on all the insightful sessions and activities.    

Building a Successful AI Strategy: A Summit EMEA Expert Panel Discussion

From cloud procurement and enablement to managing relationships with hyperscalers, distributors have become masters of the digital realm for their vendor and solution provider partners. In episode 59 of the Beyond Distribution with GTDC podcast, TD SYNNEX executives Reyna Thompson, President of North America, and Jessica McDowell, Senior Vice President, North America Marketing & Digital Customer Success share insight on that critical topic with host Frank Vitagliano.  

The trio discuss the tools and programs that enable the channel today, including the latest digital platforms. How can distributors help their vendor and solution provider partners overcome the complexities of innovation? Which investments will ensure end-users enjoy more successful and secure technology journeys? 

Get the answers to those questions (and more) in this episode of Beyond Distribution with GTDC. Then download a free copy of the new GTDC Tech Distribution 2030 report to see what comes next. 

Empowering Channel Excellence: A Conversation with Reyna Thompson and Jessica McDowell from TD SYNNEX

The Beyond Distribution with GTDC series focuses on insightful one-to-one conversations between Frank Vitagliano, CEO of the Global Technology Distribution Council (GTDC) and respected thought leaders from the IT community. From executives of the world’s leading tech distributors and tech vendors to esteemed analysts, researchers and other astute professionals, guests share their unique perspectives on trends and activities in the channel in a non-promotional and unbiased format.

New tracks tagged #ITdistribution