In this episode, hosts Mel Phelps Cevik and Glenn “Lenny” Purcell are joined by Salted Stone’s Tony Eades, live from the conference floor in San Francisco, to unpack the new tools, playbooks, and AI innovations reshaping how businesses grow.

🔑 Key Takeaways:

👉  Why “Unified” was the theme of the year — and what it means for your customer data.
👉  The launch of Loop Marketing, HubSpot’s answer to the broken funnel.
👉  Major updates across Marketing Hub, Sales Hub, Data Hub, and the all-new Breeze AI suite.
👉  How these releases fit into Tony’s Infinity Track model to create smarter, connected buyer journeys.
👉  Insights from futurist Zack Kass on what’s next for AI 

Whether you’re a marketing leader, sales pro, or HubSpot curious, this episode gives you the inside track on the future of customer experience.


HubSpot INBOUND 2025: The Biggest Product Updates You Need to Know

In 2025, HubSpot is doubling down on ‘Unified’ - unified teams, unified data. Business leaders are making 100% of their decisions with only 20% of available data, according to our research. In this episode - recorded live from the INBOUND event in San Francisco, Tony is joined by Brandon Jones — Salted Stone's Executive Regional Director, North America and special guests, Diana Zalaquett — HubSpot's Principal Production Manager and
Justin Graci — HubSpot's Manager, Partner GTM & Enablement to unpack the product releases, AI learnings and a new model called Loop Marketing.

🔑 Key Takeaways:

👉  HubSpot’s “Unified” approach makes all customer data accessible and AI-ready, so teams can act on the complete customer story.
👉  How AI paired with human insight, unlocks faster go-to-market, richer personalisation, and lower acquisition costs.
👉  Why 60% of Google searches end with no clicks and AI/LLM tools are replacing SEO by answering buyer questions upfront.
👉  How Loop Marketing will replace linear funnels with a continuous cycle (Express → Tailor → Amplify → Evolve), powered by AI and rapid iteration.
👉  Personalisation at Scale as buyers expect brands to truly understand them, drawing on unified structured + unstructured data.
👉  Why marketers must out-test, out-learn, and out-pivot competitors using
AI enabled, real-time optimisation

Whether you’re a marketing leader, sales pro, or HubSpot curious, this episode gives you the latest insights direct from INBOUND 25. 


Loop Marketing: The Next Frontier of Growth | LIVE from Inbound 2025

End-to-end digital solutions and consulting for planet Earth's increasingly customer-centric business challenges.

Salted Stone is an award-winning, fully in-house team of passionate and endlessly curious experts, and we’re here to kick things up a notch.

New tracks tagged #Inbound25