Pack Your Bags

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.&nbsp;

Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager

In honor of May being "Mental Health Awareness Month," Ray speaks with Program Director Angela Knapp, and Scott Mullin, the  LGBTQIA+ Program Coordinator - both from the Martha's Vineyard Youth Task Force

WEBSITE: https://www.mvyouthtaskforce.org

EMAIL: contact@mvyouthtaskforce.org

This program is supported by Cronigs Market, Morning Glory Farm, and MV Wine and Spirits



The Vineyard Current - May 4th, 2025 (MV Youth Task Force - Angela Knapp & Scott Mullin)

Podcast scripted ,recorded and edited on Audacity
Audacity License: GNU General Public License (GPL), version 3

Background music : "Teaser Background Music" by Migfus20 is licensed under CC BY 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/?ref=openverse.

References :- 
Jacobson, J. (2020), "You are a brand: social media managers’ personal branding and “the future audience”", Journal of Product & Brand Management, Vol. 29 No. 6, pp. 715-727. https://doi-org.ezproxy-b.deakin.edu.au/10.1108/JPBM-03-2019-2299

Magno, F., & Cassia, F. (2018). The impact of social media influencers in tourism. Anatolia, 29(2), 288–290. https://doi.org/10.1080/13032917.2018.1476981

Wengel, Y., Ma, L., Ma, Y., Apollo, M., Maciuk, K., & Ashton, A. S. (2022). The TikTok effect on destination development: Famous overnight, now what? Journal of Outdoor Recreation and Tourism, 37, 1–6. https://doi.org/10.1016/j.jort.2021.100458

Lama, R. (2024). IMPORTANCE OF SOCIAL MEDIA PLATFORMS IN TOURISM INDUSTRY. In IMPORTANCE OF SOCIAL MEDIA PLATFORMS IN TOURISM INDUSTRY (pp. 107–117). https://doi.org/10.58532/v3bhma26p2ch3

Xie-Carson, L., & Benckendorff, P. (2024). Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing. Journal of Hospitality and Tourism Management, 60, 116–126. https://doi.org/10.1016/j.jhtm.2024.06.014

Jani, A., Naiya Rana Ratnoday, & Sharad Bajpai. (2024). SOCIAL MEDIA INFLUENCE ON TRAVEL CHOICES [Journal-article]. International Research Journal of Humanities and Interdisciplinary Studies (IRJHIS), 1. https://www.researchgate.net/publication/382218920

Hidden Gems & Hashtags: How Social Media is Reshaping Travel

MONEY TALKS comenta os depoimentos de influenciadores digitais na CPI das Bets, no Senado Federal. Nessa semana, Virgínia Fonseca e Rico Melquiades foram o centro dos holofotes, respondendo aos questionamentos dos senadores - que demonstraram pouco entender da questão. Nesse cenário, nossos debatedores analisam o envolvimento dessas celebridades no mercado de apostas esportivas e suas eventuais responsabilidades, já que estimulam comportamentos compulsivos, bem como as intenções aparentes do Congresso. Outros influencers, como Wesley Safadão e Gusttavo Lima, devem ir ao Senado na próxima semana. O que parece estar esquecido é que as regras vigentes vieram do próprio Legislativo. Participaram o editor-chefe André Vargas e os editores Lorena Giron e Rodrigo Dias.

358 - Podcast: CPI inútil; show de influencers

El 12 de mayo de 2025 La Silla Vacia y La Contratopedia Caribe publicaron su investigación “Los influenciadores pagos de Álex Char: $2.000 millones sin preguntas incómodas”.

Para hacer una investigación de este tipo se necesita acceso a información pública. 

En esta entrevista Vivian Newman (Dejusticia) conversa con Tatiana Velásquez (La Contratopedia Caribe) para conocer cómo la Ley de Transparencia ayuda al periodismo local a obtener información de instituciones y funcionarixs públicos que permitan construir historias para sus audiencias.

***
Esta entrevista es una colaboración entre @dejusticia y Vokaribe Radio
***

Periodismo y Acceso a Información Pública

Episode 1: What Opportunities Does Social Media Present in the Fashion Industry?

Welcome to the Digital Rory Podcast! In this episode, I explore how social media is changing the fashion industry, from viral red carpet moments and influencers taking over the industry. 

We talk about:
- How social media platforms help emerging designers gain visibility
- Influencer marketing and the shift in brand power
- The Met Gala
- Fashions future in a fast past, digital world. 

Thanks for listening  

Digital Rory Podcast

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny new object.

Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape and listen to her top tips for better time management and getting more out of your data.&nbsp;

Episode 297 / Paola Rosciano / Remote / Social Media Manager

Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the podcast five years since her last appearance, sharing why we should use AI to super charge our human capabilities and reflecting on how marketing has and will continue to change.&nbsp;

Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media

Rory | Digital Media & Screen Productions Student
Sharing creative projects and uni podcast work! Currently studying at Deakin University, passionate about media, storytelling and all things digital!

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. 

Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.

If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.

Marketing tech is the most powerful force in commerce today.

The ‘Shiny New Object’ Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.

Vokaribe es un colectivo de radio comunitaria en Barranquilla, Colombia, que trabaja la exploración sonora y la radio como medio desde el Caribe colombiano. 

Nos interesa compartir las voces, testimonios, realidades y paisajes sonoros de los entornos de los barrios de los Sures en Barranquilla. Y ante todo servir de puentes entre actores y procesos diversos en la ciudad.

Escúchanos: 89.6 FM y www.vokaribe.net

One of the last radio stations in the United States that not only features local/regional content, but never forgets that radio is a one on one mode of communication. And, of course, we bring you classic rock/folk/world music from the 20th Century, but Americana from the last and this century as well.

New tracks tagged #Influencers