This episode presents five key strategies for enhancing insight development in marketing. 

It emphasises that insights rarely result from singular market research studies but require integrating diverse data and information. 

The process necessitates focusing on consumers' desired behavioural or attitudinal shifts, often involving emotional connections. 

Collaboration across departments is crucial for gaining diverse perspectives, leading to breakthroughs. 

Denyse concludes that insights frequently hinge on fundamental human truths, offering broad applicability, and can even be adapted across different categories.

Five Brilliant Ideas For Insight Development

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

New tracks tagged #InsightDevelopment