What if the secret to a more profitable interior design business is doing less, not more? In this inspiring episode, Kimberley Seldon reconnects with designer and former BOD™ member Lori Steeves, who made a bold shift: stepping away from high-stress renovation projects and choosing the work she genuinely loves. The result? More creativity. More joy. More profit.

Lori shares how she reframed success, stopped glorifying busyness, and rebuilt her business around fulfillment, not frenzy. With systems that support her, a team she trusts, and the courage to say no strategically, she created a design practice that protects her time, energy, and passion.

For interior designers who feel stretched thin, burned out, or stuck in the cycle of “more, more, more,” this conversation will show you a new model of success—one where your business works for you, not the other way around.

In this episode you will learn:
- Why busyness is not a badge of honor—and how to stop measuring success by hours worked
- How focusing on the work you genuinely love increases profitability and joy
- Why systems are not constraints but the foundation for creative freedom
- How strategic delegation frees your time and empowers your team
- Why saying no is a business superpower
- How profitability relies on margin, not top-line revenue
- How to design a business that supports the life you want

Become a Member

EP 456 | From Busy to Bliss: How Interior Designers Can Work Less and Profit More with Lori Steeves

There’s something inherently alluring about the spa: the heady blend of warmth, light, and delicate tranquility. In recent years, luxury home design has embraced this ethos, making the wet room bath an aspirational trend. Yet, despite its aesthetic and practical appeal, executing a wet room that genuinely feels indulgently spa-like—while also functioning seamlessly for everyday living—requires a thoughtful, studied approach. Drawing on decades of design experience and a British sensibility for both tradition and innovation, this article demystifies the wet room, revealing how to create spaces that not only feel serene but work tirelessly behind the scenes.

Wet Room Baths: Spa‑Calm Layouts That Actually Work

The kitchen has evolved into the heart of the home, a gathering place for family, friends, and the rituals that make a house truly yours. But as we entertain more and embrace open-concept living, the “kitchen mess” often emerges front and center. Enter the hidden work kitchen, or scullery—a quietly luxurious solution to keeping prep, cleanup, and clutter out of sight. These thoughtfully designed back-of-house spaces are resurging in contemporary homes and upscale commercial venues, inspired by their centuries-old heritage and adapted for modern life. Let’s delve into the world of sculleries, uncovering their modern benefits, must-have features, and how they can seamlessly elevate style and function in your space.

Hidden Work Kitchens: Sculleries That Keep Mess Away

What if the key to earning more in your interior design business was doing less? In this electric conversation, Kimberley Seldon sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who scaled and sold an eight-figure business by mastering one skill designers desperately need: making himself irrelevant.

Kasim explains why most creative professionals trap themselves in jobs instead of building real companies—and how to break that cycle by letting go of control, leveraging your team, and building systems that generate revenue without your constant involvement. His take is blunt, funny, and packed with insights that will challenge everything you believe about work, success, and growth.

If you’ve ever said, “I can’t find good help,” “no one works like I do,” or “I don’t have time to scale,” this episode will shake you awake and show you a different path—one where your business thrives because you’re no longer in the center of every task.

In this episode we learn:
- Why you must stop trading time for money to grow your design business
- The four leverage points that create scalability: programs, processes, people, and products
- How to hire top talent without fearing they’ll outgrow you
- How to build systems that generate revenue while you’re away
- Why the goal isn’t to be “redundant” but to become irrelevant in the best possible way
- How to negotiate more boldly—in business and in life

EP 457 | How to Scale Your Interior Design Business by Making Yourself Irrelevant with Kasim Aslam

When you walk into a space that feels comfortable, organized, and beautifully designed, it’s often the work of skilled interior design companies in Dubai . These experts blend creativity with practicality to shape living spaces that truly support everyday life. They begin by understanding your needs how you relax, work, cook, or spend time with family. Then they plan layouts that improve movement, enhance comfort, and make every corner useful.

Interior designers also choose colors, materials, and lighting that create the right mood while keeping the space visually appealing. They focus on storage solutions that reduce clutter and smart design ideas that make homes more efficient. Instead of just decorating, they build an environment that reflects your personality and makes life easier.

The end result is a space that not only looks beautiful but functions perfectly bringing harmony, comfort, and style into your daily routine.

Visit : https://www.deejos.ae/interior-design-companies-dubai

How Interior Design Companies Create Functionally Beautiful Living Spaces

Your projects require reliable materials and Walking Surfaces delivers exactly that. Our laminate flooring is engineered to handle everyday wear and tear while maintaining natural beauty. With quick dispatch, bulk order support, and PAN India reach, we empower developers to deliver homes and commercial spaces that clients truly admire.
Get the catalogue or book an in-person sample visit.
info@walkingsurfaces.com
+91 9667718221
www.walkingsurfaces.com


Your Professional Partner for Laminated Flooring Across India | Walking Surfaces

Gurgaon’s businesses are upgrading smartly and Divine Innovation is leading the way with thoughtful, cost-effective corporate interiors that boost productivity, reflect your brand, and keep your finances smiling. If you’re ready for an office that works harder than ever, it’s time to choose the designer that delivers quality without compromise. Start your budget-friendly transformation with Divine Innovation today at https://www.divineinnovation.com/office-interior-designer-in-gurgaon

Affordable Corporate Interior Designer in Gurgaon  Divine Innovation

Arizona’s unique climate and design culture call for materials that are both beautiful and tough enough to withstand harsh desert conditions. Large-format porcelain slabs are becoming a popular, forward-thinking choice for homeowners and professionals who want seamless surfaces paired with long-term durability. These oversized tiles, distinct for their expansive size and minimal grout lines, are changing the way we design kitchens, bathrooms, and even outdoor areas in the Valley. Let’s explore the smart uses and benefits of large-format porcelain slabs in Arizona homes—showcasing why they should be at the top of your material wishlist.

Smart Uses for Large-Format Porcelain in AZ Homes

Omar Seidel: A Leader in Modern Real Estate

Omar-Seidel

Experience how Villa Interior Design in Dubai transforms modern homes into luxurious sanctuaries, blending elegance, comfort, and innovation. From contemporary décor and premium textures to thoughtfully designed spacious layouts, this audio guide explores ideas that redefine luxury living for a truly sophisticated lifestyle.

Visit : https://www.deejos.ae/luxury-interior-design-dubai

Luxury Living Unlocked: Modern Villa Interior Design Ideas for a Stunning Lifestyle

Divine Innovation is one of the best interior designers in Gurgaon for all your corporate office interior design and furniture requirements. visit us at https://www.divineinnovation.com/office-interior-designer-in-gurgaon

Welcome to JL Coates, where we transform spaces into experiences. As an award-winning, full-service interior design studio, we specialize in both residential and commercial design projects. Our main office is located in the heart of Scottsdale, AZ, with a secondary office in Cherry Hill, NJ, enabling us to offer our design services nationwide.
‍
Our portfolio includes a diverse range of projects, from bathroom and kitchen remodels to full home transformations, custom new builds, commercial design, company branding, and professional consulting services. At JL Coates, we believe in a streamlined, stress-free design and build process. We serve as your advocate, providing design oversight during construction to ensure your project is completed within budget and on time.
We pride ourselves on our collaborative approach, often working hand-in-hand with other industry professionals such as architects, builders, and licensed contractors. This ensures a high level of quality and consistency, guaranteeing a positive client experience. We value each project, big or small, and offer various levels of service to meet your needs. At JL Coates, every project is treated as a personal investment.

Premium Quality Wooden Flooring Supplier
https://walkingsurfaces.com/

We specialize in the acquisition, redevelopment, and management of distressed and underperforming real estate assets. Our focus is on identifying opportunities to improve property performance through strategic repositioning, operational restructuring, and disciplined asset management. With experience across diverse markets, we analyze complex situations to implement effective turnaround strategies that enhance long-term value and stability. Our approach combines financial analysis, market insight, and operational execution. Available for discussions regarding investment structures, partnerships, or property transactions.

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

New tracks tagged #Interior Design