In this episode of Business of Design®, Kimberley chats with Erin Gates, interior designer and author of Elements of Timeless Style. Erin is all about creating spaces that not only look great today but evolve beautifully over time. Whether you're designing your own forever home or creating a client home that stands the test of time, this episode is packed with valuable insights.

In this episode we learn:
- the importance of timeless design that evolves with the homeowner
- why a smooth, collaborative process is essential
- the emotional side of building a home and making sure the design reflects the story of the people who live there
- how to embrace flexibility in design—things will change, and that’s okay
- why you should invest in quality over quantity when it comes to your team and materials
- creating a space that feels like a forever home, even if you’re not sure if you’ll stay forever

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EP 448 | Elements of Timeless Style with Erin Gates

For many of us, the hardest lessons are the ones that stick, but why not skip the struggle and learn from someone who's been there? On today's episode, designer Diana Wagenbach dishes out five solid takeaways that will change how you run your business. First up, it's not about waiting for the perfect system—just start with what you've got and let it evolve. Diana also reveals why time-tracking is a game-changer for profitability (hint: you’re probably undercharging without even knowing it!). She also dives into the power of saying ‘no’ to the wrong projects and the magic of creating clear, repeatable processes for your team. Finally, Diana drops a simple yet powerful truth… be nice. It’s the secret ingredient to building lasting relationships and growing your business. Don't miss this episode—it's packed with no-nonsense advice that will give you the boost you need right now.

In this episode we learn: 
- don’t wait for the perfect time, start where you are 
- the cost of underestimating Time and Tracking Early On — How failing to track hours and project scope from the start led to undervaluing work — and why consistent time tracking is critical for accurate estimating and protecting profitability.
- avoid saying yes too soon (and too often) 
- hiring without defined roles or expectations leads to costly missteps 
- doing it all isn’t a badge of honor 

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EP 447 | Overwhelmed to Overjoyed with Diana Wagenbach

Join Kimberley Seldon on the Business of Design podcast as she explores the powerful strategies of upselling and cross-selling to enhance your business with existing clients. Discover how these techniques can transform your projects into extraordinary experiences, boosting both client satisfaction and your bottom line.

In this episode, you will learn:
- The difference between upselling and cross-selling and why they matter.
- How to confidently suggest premium products and services without feeling pushy.
- The role of integrity in sales and how to propose upgrades that clients will value.
- Practical examples of turning small projects into significant opportunities.
- Strategies to grow your business profitably without additional time investment.

Tune in to unlock the potential of your current client relationships and elevate your design business to new heights.

EP 449 | Do You Want Fries With That with Kimberley Seldon

Across the sun-drenched vistas of Arizona, homeowners are increasingly seeking more than just square footage—they crave a sense of effortless space, comfort, and continuity in their homes. The secret to achieving this rarely lies in the mere addition of walls or extensions. Rather, it is the mastery of flow—strategically designed traffic patterns—that profoundly elevates a home’s perceived size and usability. This article endeavours to unravel the artistry behind “flow-first” floor plans, demonstrating how thoughtful pathways, sightlines, and transitions can make even the most modest dwelling feel expansive, inviting, and distinctly elegant.

Flow-First Floor Plans - Traffic Patterns That Make Arizona Homes Feel Bigger

In this episode, Bruce Philp joins us to explore the power of branding and how small business owners can step into a brand space with clarity and confidence. More than just a logo or tagline, your brand is the belief system your clients buy into. By understanding what truly builds trust and credibility, you can stop giving away your power and start showing up as the business clients feel confident hiring.

What you’ll learn in this episode:
- The three components of a healthy brand that every business needs to thrive.
- Why outsourcing your brand experience can strengthen how clients perceive your business.
- How the appearance of a corporation can instill confidence—even for small business owners.
- The three common ways entrepreneurs give away their power without realizing it.

EP450 | You are a Brand Part 1 with Bruce Philp

In this continuation of our conversation with Bruce Philp, we dig deeper into what it means to step fully into your brand and the confidence it inspires in clients. When you downplay your value or operate under the shadow of imposter syndrome, you risk signaling uncertainty. But by embracing your brand with intention, you not only earn client trust—you grow into a bigger, brighter version of yourself.

What you’ll learn in this episode:
- Practical ways to combat and outsmart imposter syndrome.
- What it looks like when clients have total confidence in you and your expertise.
- Why clients want you to step into the role of “the answer”.
- How brand improvements help you grow into the leader your clients need.

EP451 | You are a Brand with Bruce Philp - Part 2

In a Scottsdale real estate market where buyers expect both style and substance, sellers are increasingly seeking ways to stand out—without incurring substantial renovation costs. While grand makeovers are one route, the savvy approach is a series of targeted, modest improvements—what we call “micro-renovations.” These upgrades focus on high-impact, lower-investment changes that not only enhance appeal but also resonate with a data-driven understanding of return on investment. Drawing on years of experience analyzing property valuations, buyer behavior, and competitive market data, this article identifies seven micro-renovations that consistently outstrip their upfront costs. Geared for Scottsdale’s diverse, design-forward demographic, these strategies blend analytics, design sensibilities, and economic rationale—offering actionable insights whether you’re a first-time seller or a seasoned investor optimizing your next listing.

Scottsdale Sellers 7 List-Ready Micro-Renovations That Punch Above Their Price

When it comes to creating your dream home, the right interior designer can make all the difference. In a city like Dubai, where luxury meets innovation, selecting the right professional is essential. Whether you want a modern, minimalist apartment or a lavish villa with Arabian-inspired elegance, understanding how to choose the right partner for your project is crucial. This guide will walk you through expert tips to ensure your residential interior design Dubai project is successful, timeless, and tailored to your lifestyle.

Why Choosing the Right Residential Interior Designer Matters
Residential interior design is more than just picking colors and furniture. It’s about creating a living space that reflects your personality, maximizes functionality, and enhances comfort. In Dubai, where architectural designs are diverse and global trends quickly evolve, homeowners need professionals who can combine creativity with practicality.
An experienced interior designer will:
Understand your vision and lifestyle needs.


Suggest the best materials and layouts for long-term value.


Help manage timelines and budgets efficiently.


Deliver a home that balances aesthetics with functionality.


Choosing wisely ensures your investment adds beauty and value to your property.
Key Factors to Consider in Residential Interior Design Dubai
When searching for an expert in residential interior design Dubai, consider these essential factors:
1. Check Experience and Portfolio
The best way to evaluate a designer is by looking at their portfolio. A strong track record in residential projects highlights their ability to deliver results. Look for diversity—designers who can work with different styles, from contemporary to traditional.
2. Understand Their Design Process
Every designer follows a process. Some focus heavily on client input, while others bring bold creative visions. During consultations, ask how they approach space planning, material selection, and project management. A transparent process ensures fewer surprises later.
3. Look for Local Expertise
Dubai is unique in its architecture, culture, and climate. A designer familiar with the region can suggest materials that withstand the weather, incorporate cultural aesthetics, and comply with local regulations. This expertise is vital for long-term satisfaction.
4. Budget and Transparency
Set a budget early and discuss it openly with your designer. A reliable professional will provide a detailed estimate, ensuring no hidden costs appear midway through the project.
5. Client Reviews and Testimonials
What others say matters. Reviews and testimonials reflect a designer’s credibility and ability to deliver on promises. Always check references before committing.
How Dstny Design Elevates Residential Interior Design in Dubai
At Dstny Design, we specialize in transforming homes into stunning, functional spaces that reflect your lifestyle and aspirations. With years of experience in residential interior design Dubai, our team blends creativity with practical solutions to deliver exceptional results.
Our Core Strengths at Dstny Design
Tailored Solutions: Every home is unique, and so are our designs. We customize every detail to align with your needs.


Luxury Meets Functionality: We strike the perfect balance between elegance and everyday comfort.


Sustainable Practices: From eco-friendly materials to energy-efficient layouts, we prioritize sustainability.


Proven Track Record: Our portfolio showcases villas, apartments, and penthouses across Dubai, each with a signature touch of sophistication.








Expert Tips for Choosing the Perfect Residential Interior Designer in Dubai

In Phoenix, where sun-soaked days invite indoor-outdoor living and social gatherings are a way of life, choosing the right surfaces is more than a design choice—it’s a strategic move for homeowners who demand both durability and design. Families, pet lovers, and frequent entertainers know all too well the challenge of maintaining a beautiful, welcoming home when daily life is anything but predictable. Fortunately, advancements in performance surfaces mean you no longer need to sacrifice elegance for everyday resilience. This guide brings a construction expert’s perspective to help you confidently choose finishes that are kid-, pet-, and party-proof, yet undeniably luxe.

Kid, Pet & Party-Proof: Performance Surfaces That Still Look Luxe in Phoenix Homes

Entryways are the threshold between your sanctuary and the ever-changing world outside. In regions touched by powerful monsoon rains—or even the relentless sweep of desert dust—these transitional spaces must do more than look beautiful. They require a blend of innovation, thoughtful materials, and striking aesthetics to prevent water intrusion, capture dust, and still make an unforgettable first impression. Drawing from a deep well of experience with custom home remodels and commercial environments both in the heart of Chicago and the dynamic landscapes of the Southwest, this article unpacks how to create a monsoon-smart entryway that stands up to nature without compromising your curated sense of style.

Monsoon-Smart Entryways: Keep Dust and Water Out Without Sacrificing Style

As the vibrant Arizona sun dips below the horizon, living rooms across the state experience a striking transformation. The character of these spaces is no longer dictated by natural light but by the thoughtful curation of artificial lighting. In the world of high-end interior design, especially in urban-influenced yet welcoming Arizona homes, the true artistry lies in how lighting layers create ambiance, facilitate functionality, and reflect individual style after sunset. Drawing from decades of design and construction expertise, this article illuminates the delicate balance required to craft multi-dimensional lighting schemes that turn ordinary living rooms into captivating nocturnal sanctuaries.

Lighting Layers That Transform Arizona Living Rooms After Sunset

The Phoenix real estate landscape is hotter than ever, drawing first-time buyers, seasoned investors, and market enthusiasts alike. Amid soaring demand and swift transactions, it’s easy to focus on the big-picture items—location, square footage, layout. However, seasoned real estate experts know that minor defects and neglected improvements can quickly become major leverage points during negotiations, potentially costing buyers far more than expected. For anyone investing in a piece of Phoenix, I’ve learned through years of experience—especially in our unique Southwestern climate—that the details matter. This checklist will help you spot the small issues that, when addressed proactively, keep negotiations smooth and ensure you don’t overpay at closing.

Phoenix Buyers’ Checklist The Small Fixes That Prevent Big Negotiation Losses

Design Perspectives: Architecture Beyond Walls is a weekly podcast that explores the creative, technical, and human aspects of architecture. Hosted by HPW Architecture’s team of design experts, the series delves into the stories behind inspiring spaces, innovative design practices, and sustainable solutions that shape communities. Each episode is designed to educate, inspire, and engage listeners from homeowners and developers to fellow architects and design enthusiasts.

Listeners will uncover how architecture can transform lives, create memorable experiences, and balance aesthetic elegance with functional design. Midway through the series, we’ll explore tangible examples of HPW’s work, including the iconic cottage staircase https://www.hpw.co.uk/post/cottage-staircase-where-modern-elegance-meets-cottage-charm, highlighting how traditional charm can be reimagined through modern design principles.

Series Objectives:

Share HPW Architecture’s design philosophy and showcase signature projects.

Inspire listeners with real-world applications of sustainable and creative architecture.

Educate about architectural trends, interior design, and masterplanning.

Build engagement with HPW Architecture’s website content, driving traffic through strategic integration of project showcases.

Design Perspectives: Architecture Beyond Walls

Navigating Tariffs and Design Trends with Barrie Livingstone
Join Danny Russo on TDX podcast as he discusses the impact of tariffs on the furniture industry with internationally acclaimed designer Barrie Livingstone. From their first meeting in 2018 to Barrie's relocation to Cabo San Lucas, they cover topics such as the challenges of importing goods, the importance of incorporating beautiful items into daily life, and adapting to changes in the design market. Barrie shares his journey from London to Miami Beach, offering insights into the future of luxury design and real estate. Don't miss this engaging conversation filled with industry insights and personal anecdotes.

TDX with Barrie Livingstone of House of Barrie

The allure of luxury often brings to mind grand statements—gleaming chandeliers, marble foyers, and lavish furnishings. Yet, the true essence of premium living is increasingly found in what’s quietly woven beneath the surface. As a builder who bridges Irish craftsmanship with American ingenuity, I find that the most resonant form of luxury is subtle: it reveals itself not in what shouts for attention, but in what whispers comfort, durability, and thoughtful intent into the everyday. In both residential and commercial spaces, quiet luxury emerges through hidden construction features that coalesce into a foundation for truly elevated living. These are the details—often out of sight, but never out of mind—that ensure spaces not only look extraordinary, but *feel* right. Here, we’ll journey through the facets of quiet luxury in construction, and how these unseen touches can be the most transformative of all.

Quiet Luxury in Construction: Hidden Features That Elevate Everyday Living

Within the sweeping vistas and sunlit expanses of the desert, our dwellings acquire a unique relationship with space. Nowhere is this more evident than in how corners—often relegated to neglect—hold untapped potential, especially in the refined interiors of the American Southwest. Thoughtfully designed, corners become quiet triumphs of both ingenuity and style, serving as unexpected anchors for storage, seating, and display. Drawing from decades of experience and a design philosophy rooted in both classic British sensibility and contemporary innovation, I invite you to reimagine the corners of your home with solutions that marry elegance, utility, and the particular requirements of desert climates.

Maximizing Corners Clever Storage & Seating Solutions for Desert Homes

Arizona’s dynamic real estate market rewards more than just location and square footage. A property’s design—both inside and out—plays a pivotal role in its appraised value, often transforming competently maintained homes into top-tier assets. In a state renowned for its rapid population growth, intense climate, and shifting demographics, making strategic design decisions is essential for homeowners and investors seeking to maximize return on investment (ROI). This guide will break down which current design choices produce measurable appraisal boosts, underpinned by a rigorous analysis of market statistics and appraisal methodologies relevant to Arizona’s unique landscape.

Arizona Appraisals: Design Choices That Add Value Now

Welcome to JL Coates, where we transform spaces into experiences. As an award-winning, full-service interior design studio, we specialize in both residential and commercial design projects. Our main office is located in the heart of Scottsdale, AZ, with a secondary office in Cherry Hill, NJ, enabling us to offer our design services nationwide.
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Our portfolio includes a diverse range of projects, from bathroom and kitchen remodels to full home transformations, custom new builds, commercial design, company branding, and professional consulting services. At JL Coates, we believe in a streamlined, stress-free design and build process. We serve as your advocate, providing design oversight during construction to ensure your project is completed within budget and on time.
We pride ourselves on our collaborative approach, often working hand-in-hand with other industry professionals such as architects, builders, and licensed contractors. This ensures a high level of quality and consistency, guaranteeing a positive client experience. We value each project, big or small, and offer various levels of service to meet your needs. At JL Coates, every project is treated as a personal investment.

DSTNY Design is the leading interior design company in Dubai, where luxury and functionality coexist harmoniously and creativity meets elegance. With our roots in the innovative and culturally diverse city, we specialize in designing custom spaces that capture our clients' individual narratives and goals. Our skilled staff combines luxury, creativity, and functionality to create interior designs that genuinely shape your future, whether they are for luxurious homes or contemporary business spaces.

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
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