Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your client’s attention, you’ll have to do something radical—you’ll have to get different. Author and entrepreneur advocate, Michael Michalowicz shares his solution to the highly ignorable marketing trap.   

In this episode we learn:
- organize clients by revenue spent and their crush factor (how much you love working with them)
- find out where your ideal clients converge and market there
- avoid being highly ignorable, approach clients in a way that gets their attention
- perform your own R&D (rip off and duplicate)
- be the true you; lean into it
- be strategic about the mediums your market in (e.g., blog, tv, print ad, Facebook ad, etc.)
- also, be strategic about the method (e.g., gift basket of cookies vs. gift basket of tequila)
introduce keys (signifier that tells you if the marketing piece is working)

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

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EP 434 | Get Different with Mike Michalowicz

Thinking of hiring an interior designer but unsure about the cost? In this episode, Shree Constructions & Interior breaks down everything you need to know about interior designer charges in India — from cost per square foot to flat fees, consultation rates, and hidden expenses. Whether you're planning a home makeover or designing your office in Delhi, especially in areas like Rohini, this guide helps you understand what affects pricing and how to budget smartly. Learn how to choose the right interior designer near you and avoid common pricing pitfalls.

Tune in to get expert insights from Delhi’s trusted name in home and office interiors — Shree Constructions & Interior.

https://medium.com/@shreeconstructionsandinteriors/how-much-should-an-interior-designer-charge-981338ef4eee

How Much Should an Interior Designer Charge

Looking to transform your Jaipur office without breaking the bank? At Divine Innovation, we specialise in affordable, functional, and aesthetic office interior design solutions, ensuring your workspace reflects your brand’s spirit while staying within budget. With offices across India including Gurgaon, Bangalore, Delhi NCR, Jaipur, and Manesar, our team brings local insights and pan-India expertise to craft offices that boost productivity and leave a lasting impression on clients. Let Divine Innovation be your trusted partner for your next office makeover in Jaipur.
https://www.divineinnovation.com/jaipur-best-corporate-office-interior-designer




Trusted & Affordable Office Interior Designer in Jaipur  Divine Innovation

Business of Design® is in full money mode with the launch of a 6-week Financial Intensive, kicking off October 16th. In this episode, Cheryl Horne, Director of Operations, shares real-world strategies and practical advice to help you take immediate control of your business finances—no matter where you’re starting from.

Whether you’re struggling to price confidently, unsure how to track profitability, or simply tired of feeling overwhelmed by the numbers, this episode offers tools you can implement today to move your business toward long-term success.

In this episode, you’ll learn:
•	Why understanding your numbers is the foundation of a thriving design business
•	Practical tips to build financial clarity and confidence
•	How setting time limits on tasks improves productivity and profitability
•	The power of tracking your billable hours—and regularly reviewing them
•	Why separating revenue streams boosts both insight and income
•	The key difference between salary and profit—and why it matters
•	How to create a system of regular financial check-ins that drive smart decisions

🎯 Ready to go deeper? Join the upcoming Financial Intensive beginning October 16th and start building the systems that will lead to lasting financial success. Register at https://businessofdesign.com


EP 438 | Full Money Mode with Cheryl Horne

Discover why 3D Creatives is the best 3D interior designer in Kolkata, offering realistic designs, personalized solutions, and expert services for homes and offices with modern trends and technology:  https://www.3dcreatives.co.in/interiordesign

3D Creatives - Best Interior Designer in Kolkata, West Bengal

Want to handle difficult clients and challenging situations with total authority? Well then, channel your inner 90’s action star (think Steven Segal)! Using a simple and effective technique, you can diffuse any challenging situation and turn an uncomfortable exchange into an affirming and positive step forward in your relationship. The bonus: this technique works with friends and family too.

In this episode we learn:
- how to diffuse a bad situation that is escalating.
- stress-reducing strategies that will keep you in top-shape for the challenging work you do.
- why hiring a coaching and/or psychologist is a sign of strength.
- 5 reasons you absolutely should charge more money.

Get the systems you need to attract ideal clients at https://businessofdesign.com/membership

EP 440 | Handling Difficult Clients Like a 90s Action Star with Dr Ganz

Let’s talk about a topic that gives many designers the cold sweats—sales. Offering your services authentically is not pushy—it’s service. It’s not ick, it’s sales. From handling rejection to reviving client pipelines and learning how to spot subtle buying signals, this conversation is packed with real strategies that feel good and get results. Whether your projects are booming or business feels a bit slow, it’s time to reframe your mindset, reconnect with past clients, and approach sales with clarity and confidence.

In this episode we learn:
- Sales is not sleazy—it's service. You're not "convincing"; you're solving a problem your client already has.
- Reframe rejection. A "no" is often just a "not yet." It’s your job to follow up respectfully and leave the door open.
- Understand your client's “convincer strategy.” People need to see or hear something multiple times before they say yes—so follow up strategically.
- Spot buying signals. Comments, objections, or questions can all indicate interest. Learn to recognize and respond without fear.
- Don’t ignore past clients. It’s easier to earn repeat business than find new clients—reach out with genuine value and suggestions.
- Your network is gold. Happy clients will refer you—if you ask. Don’t rob them of the joy of helping you.
- Soft selling works. Ask permission to make suggestions and always offer a next step without pressure.
- Watch your email tone. Reduce “I” statements and shift to client-focused language with questions that invite engagement.

Learn more to transform your business at https://businessofdesign.com/membership

EP 441 | Sales is Service with Nikki Rausch

For many of us, the hardest lessons are the ones that stick, but why not skip the struggle and learn from someone who's been there? On today's episode, designer Diana Wagenbach dishes out five solid takeaways that will change how you run your business. First up, it's not about waiting for the perfect system—just start with what you've got and let it evolve. Diana also reveals why time-tracking is a game-changer for profitability (hint: you’re probably undercharging without even knowing it!). She also dives into the power of saying ‘no’ to the wrong projects and the magic of creating clear, repeatable processes for your team. Finally, Diana drops a simple yet powerful truth… be nice. It’s the secret ingredient to building lasting relationships and growing your business. Don't miss this episode—it's packed with no-nonsense advice that will give you the boost you need right now.

In this episode we learn: 
- don’t wait for the perfect time, start where you are 
- the cost of underestimating Time and Tracking Early On — How failing to track hours and project scope from the start led to undervaluing work — and why consistent time tracking is critical for accurate estimating and protecting profitability.
- avoid saying yes too soon (and too often) 
- hiring without defined roles or expectations leads to costly missteps 
- doing it all isn’t a badge of honor 

EP 447 | Overwhelmed to Overjoyed with Diana Wagenbach

Join Kimberley Seldon on the Business of Design podcast as she explores the powerful strategies of upselling and cross-selling to enhance your business with existing clients. Discover how these techniques can transform your projects into extraordinary experiences, boosting both client satisfaction and your bottom line.

In this episode, you will learn:
- The difference between upselling and cross-selling and why they matter.
- How to confidently suggest premium products and services without feeling pushy.
- The role of integrity in sales and how to propose upgrades that clients will value.
- Practical examples of turning small projects into significant opportunities.
- Strategies to grow your business profitably without additional time investment.

Tune in to unlock the potential of your current client relationships and elevate your design business to new heights.

Become a Member

EP 449 | Do You Want Fries With That with Kimberley Seldon

Not just about pretty walls or glossy chairs—Divine Innovation goes deeper. As the top corporate interior designer in Hyderabad, we shape commercial and corporate spaces that drive teamwork, improve focus, and reflect your company’s personality—without overspending. Our budget-friendly solutions put us at the top—No. #1 corporate interior designer for businesses who value smart design. Visit us at https://www.divineinnovation.com/hyderabad-best-interior-designer

Choose the No. #1 corporate interior designer in Hyderabad

Divine Innovation is one of the best interior designers in Gurgaon for all your corporate office interior design and furniture requirements. visit us at https://www.divineinnovation.com/office-interior-designer-in-gurgaon

3D Creatives is one of the best interior design companies in Kolkata. We make homes and offices look beautiful and useful. With over 10 years of work, we design every space with care and creativity. We listen to our clients and turn their ideas into real and lovely places.

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

New tracks tagged #Interior Designer