Daniela Furtado is back and this time we put her on the spot by rapid firing the top marketing questions interior design professionals ask us at BOD™. As usual, she is full of insights and great suggestions.

In this episode we learn:
- what quantifies a good marketing return
- how to build a referral strategy that works
- how to manage a mix of offerings on your website
- should your prices appear on your website
- talk about money early and often

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

Join Today

EP 433 | Marketing 1-2-3 with Daniela Furtado

Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your client’s attention, you’ll have to do something radical—you’ll have to get different. Author and entrepreneur advocate, Michael Michalowicz shares his solution to the highly ignorable marketing trap.   

In this episode we learn:
- organize clients by revenue spent and their crush factor (how much you love working with them)
- find out where your ideal clients converge and market there
- avoid being highly ignorable, approach clients in a way that gets their attention
- perform your own R&D (rip off and duplicate)
- be the true you; lean into it
- be strategic about the mediums your market in (e.g., blog, tv, print ad, Facebook ad, etc.)
- also, be strategic about the method (e.g., gift basket of cookies vs. gift basket of tequila)
introduce keys (signifier that tells you if the marketing piece is working)

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

EP 434 | Get Different with Mike Michalowicz

What Exactly Does an Interior Designer Do? A Complete Guide for Homeowners – In this episode by Shree Constructions & Interior, we break down the essential role of an interior designer in modern homes. From understanding client needs to planning layouts, selecting materials, choosing color palettes, and overseeing project execution—we cover it all. Whether you’re planning a home makeover, designing a new space, or just curious about interior design, this episode offers expert insights, practical tips, and real-life examples. Perfect for homeowners seeking professional guidance and inspiration to transform their living spaces.

https://shreeconstructionsinterior.blogspot.com/2025/06/what-exactly-does-interior-designer-do.html

What Exactly Does an Interior Designer Do A Complete Guide for Homeowners

In this episode, we dive deep into the fascinating world of interior design. Discover what an interior designer really does, from space planning and color coordination to furniture selection and 3D visualizations. Whether you're renovating your home, designing a new space, or just curious about the profession, this episode breaks it all down in a simple, engaging way.

Join Shree Constructions & Interior as we explore how interior designers bring ideas to life, solve space problems, and create homes that are both beautiful and functional. Tune in and get inspired to reimagine your space with expert insights and real-world examples!

https://shreeconstructionsinterior.blogspot.com/2025/06/what-is-work-of-interior-designer.html

What Is the Work of an Interior Designer

Thinking of hiring an interior designer but unsure about the cost? In this episode, Shree Constructions & Interior breaks down everything you need to know about interior designer charges in India — from cost per square foot to flat fees, consultation rates, and hidden expenses. Whether you're planning a home makeover or designing your office in Delhi, especially in areas like Rohini, this guide helps you understand what affects pricing and how to budget smartly. Learn how to choose the right interior designer near you and avoid common pricing pitfalls.

Tune in to get expert insights from Delhi’s trusted name in home and office interiors — Shree Constructions & Interior.

https://medium.com/@shreeconstructionsandinteriors/how-much-should-an-interior-designer-charge-981338ef4eee

How Much Should an Interior Designer Charge

Looking to transform your Jaipur office without breaking the bank? At Divine Innovation, we specialise in affordable, functional, and aesthetic office interior design solutions, ensuring your workspace reflects your brand’s spirit while staying within budget. With offices across India including Gurgaon, Bangalore, Delhi NCR, Jaipur, and Manesar, our team brings local insights and pan-India expertise to craft offices that boost productivity and leave a lasting impression on clients. Let Divine Innovation be your trusted partner for your next office makeover in Jaipur.
https://www.divineinnovation.com/jaipur-best-corporate-office-interior-designer




Trusted & Affordable Office Interior Designer in Jaipur  Divine Innovation

Business of Design® is in full money mode with the launch of a 6-week Financial Intensive, kicking off October 16th. In this episode, Cheryl Horne, Director of Operations, shares real-world strategies and practical advice to help you take immediate control of your business finances—no matter where you’re starting from.

Whether you’re struggling to price confidently, unsure how to track profitability, or simply tired of feeling overwhelmed by the numbers, this episode offers tools you can implement today to move your business toward long-term success.

In this episode, you’ll learn:
•	Why understanding your numbers is the foundation of a thriving design business
•	Practical tips to build financial clarity and confidence
•	How setting time limits on tasks improves productivity and profitability
•	The power of tracking your billable hours—and regularly reviewing them
•	Why separating revenue streams boosts both insight and income
•	The key difference between salary and profit—and why it matters
•	How to create a system of regular financial check-ins that drive smart decisions

🎯 Ready to go deeper? Join the upcoming Financial Intensive beginning October 16th and start building the systems that will lead to lasting financial success. Register at https://businessofdesign.com


EP 438 | Full Money Mode with Cheryl Horne

Discover why 3D Creatives is the best 3D interior designer in Kolkata, offering realistic designs, personalized solutions, and expert services for homes and offices with modern trends and technology:  https://www.3dcreatives.co.in/interiordesign

3D Creatives - Best Interior Designer in Kolkata, West Bengal

Want to handle difficult clients and challenging situations with total authority? Well then, channel your inner 90’s action star (think Steven Segal)! Using a simple and effective technique, you can diffuse any challenging situation and turn an uncomfortable exchange into an affirming and positive step forward in your relationship. The bonus: this technique works with friends and family too.

In this episode we learn:
- how to diffuse a bad situation that is escalating.
- stress-reducing strategies that will keep you in top-shape for the challenging work you do.
- why hiring a coaching and/or psychologist is a sign of strength.
- 5 reasons you absolutely should charge more money.

Get the systems you need to attract ideal clients at https://businessofdesign.com/membership

EP 440 | Handling Difficult Clients Like a 90s Action Star with Dr Ganz

Let’s talk about a topic that gives many designers the cold sweats—sales. Offering your services authentically is not pushy—it’s service. It’s not ick, it’s sales. From handling rejection to reviving client pipelines and learning how to spot subtle buying signals, this conversation is packed with real strategies that feel good and get results. Whether your projects are booming or business feels a bit slow, it’s time to reframe your mindset, reconnect with past clients, and approach sales with clarity and confidence.

In this episode we learn:
- Sales is not sleazy—it's service. You're not "convincing"; you're solving a problem your client already has.
- Reframe rejection. A "no" is often just a "not yet." It’s your job to follow up respectfully and leave the door open.
- Understand your client's “convincer strategy.” People need to see or hear something multiple times before they say yes—so follow up strategically.
- Spot buying signals. Comments, objections, or questions can all indicate interest. Learn to recognize and respond without fear.
- Don’t ignore past clients. It’s easier to earn repeat business than find new clients—reach out with genuine value and suggestions.
- Your network is gold. Happy clients will refer you—if you ask. Don’t rob them of the joy of helping you.
- Soft selling works. Ask permission to make suggestions and always offer a next step without pressure.
- Watch your email tone. Reduce “I” statements and shift to client-focused language with questions that invite engagement.

Learn more to transform your business at https://businessofdesign.com/membership

EP 441 | Sales is Service with Nikki Rausch

Divine Innovation is one of the best interior designers in Gurgaon for all your corporate office interior design and furniture requirements. visit us at https://www.divineinnovation.com/office-interior-designer-in-gurgaon

3D Creatives is one of the best interior design companies in Kolkata. We make homes and offices look beautiful and useful. With over 10 years of work, we design every space with care and creativity. We listen to our clients and turn their ideas into real and lovely places.

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

New tracks tagged #Interior Designer