KFMB Aztec Territory TM LTYC

B-100 had major success in the 1980s, reinventing itself as one of the nation's first ever hot adult contemporary (hot AC) stations. It melded top 40 hits (omitting some teen-oriented songs) with an adult delivery by its high-profile air staff. The day started with The B-100 Morning Zoo starring Bobby Rich, Scott Kenyon, Pat Gaffey, and Frank Anthony — collectively known as "The Rich Brothers". Other personalities from this era included Gary Kelley, Gene Knight (who moved on to KXSN), Danny Romero (who eventually landed at KABC-TV in Los Angeles), Ellen K. Thomas, and John Fox.
Jeff and Jer became the new morning drive hosts at B-100 in 1991, but would leave in April 1993 for KKLQ-FM. 
Replacing them were John Landers and Jools Brandt, followed by Larry Himmel, who had also succeeded "Shotgun" Tom Kelly in mornings on B-100 in 1979. 
After Jeff and Jer departed, the station's ratings began to decline.

KFMB 100.3 SAN DIEGO  "All day long"  1992

NEW: Audio Producers Mini Mix #4 - KFMB ‘San Diego, CA' (1970) (Custom)

NEW: Fast Break (KFMB - B100) (1990) - Demo - Firstcom

On May 16, 1994, Midwest Television announced that KFMB-FM would change formats. After the announcement, the station began a 3-week stunt dubbed "The Great Radio Experiment", where the station tested formats such as all-1970s hits, country, all-Elvis, modern rock, "party songs",an all-Beatles, an "MTV"-style top 40 format, classic rock, all-Motown, and children's music, each lasting for a day, and allowed listeners to vote for the new format.
 On June 6 at midnight, KFMB-FM relaunched as "Star 100.7" and retained the hot AC format, though with a more current and upbeat focus than B-100.
Star 100.7 was a personality-oriented station, with an initial air staff made up of Shawn Ireland and Donna Davis in mornings, Kim Morrison in middays, Dave Smiley in afternoons, Dominica in evenings, and China More in overnights.

KFMB 100.7 SAN DIEGO    "Russel"    July 15th 1996

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