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Komunikologija: An Overview of Zorica Tomic's Book
Komunikologija is a book by Zorica Tomic, a professor of communication studies at the Faculty of Political Sciences in Belgrade, Serbia. The book was published by Äigoja Å tampa in 2008 and covers various aspects of communication theory and practice, such as verbal and nonverbal communication, interpersonal and mass communication, public relations, media literacy, and intercultural communication.
The book is divided into four parts: the first part introduces the basic concepts and models of communication; the second part explores the different types and levels of communication; the third part analyzes the role and impact of media in contemporary society; and the fourth part discusses the challenges and opportunities of communication in a globalized and multicultural world. The book also includes a glossary of key terms, a bibliography, and an index.
Komunikologija is intended for students and scholars of communication studies, as well as for anyone interested in learning more about the nature and functions of communication in various contexts. The book is written in a clear and accessible style, with examples and illustrations from different media and cultures. The book is also available in PDF format online[^1^].Communication Models and Concepts
Communication is a complex and dynamic process of exchanging messages between two or more participants. Communication can be defined as the transmission and reception of information, ideas, feelings, attitudes, and intentions through verbal or nonverbal symbols. Communication can also be seen as a social interaction that creates and maintains relationships, influences behavior, and shapes reality.
There are many models and concepts that try to explain how communication works and what factors affect it. Some of the most influential models are the linear model, the interactive model, the transactional model, and the constructivist model. Each model has its own strengths and limitations, and none of them can capture the full complexity of communication.
The linear model views communication as a one-way process of sending a message from a source to a receiver through a channel. The source encodes the message into symbols and sends it through the channel, which can be affected by noise or interference. The receiver decodes the message and interprets its meaning. The linear model assumes that communication is clear and direct, and that the source and the receiver have the same understanding of the message. However, this model ignores the feedback from the receiver, the context of the situation, and the role of interpretation in communication.
Types and Levels of Communication
Communication can be classified into different types and levels according to various criteria, such as the number of participants, the mode of expression, the purpose of communication, and the degree of formality. Some of the most common types and levels of communication are verbal and nonverbal communication, interpersonal and mass communication, public relations, media literacy, and intercultural communication.
Verbal communication is the use of words to convey meaning. Verbal communication can be spoken or written, oral or literate, formal or informal. Verbal communication relies on language, which is a system of symbols that have shared meanings among a group of people. Language can be used to inform, persuade, entertain, or express emotions. Verbal communication can also be influenced by factors such as tone, pitch, volume, speed, accent, dialect, grammar, vocabulary, and style.
Nonverbal communication is the use of gestures, facial expressions, eye contact, posture, appearance, touch, space, time, silence, and other cues to convey meaning. Nonverbal communication can complement, contradict, substitute for, or regulate ve

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