🎙️ New Episode: How to Close 75% of Trials

Most gyms convert 40% of trials… but 75%+ is completely possible when your trial is designed with intention.

In this episode, I break down how to turn every trial into a committed member.

You’ll learn:
🔥 How to build trials that sell themselves
💡 What to say from Day 1 to plant the seed of commitment
📊 The 5 key metrics to hit 75%+ conversions

If you’re spending money on ads or lead gen, this episode will make sure it pays off.

🎧 Listen now — every trial can become a long-term member.

RYG# 182: How to Close 75% of Trials

Dr. Michael Platt, James S. Riepe University Professor in the Department of Psychology at the University of Pennsylvania and former President of the Society for Neuroeconomics, shares fascinating insights from his research, “How Celebrity Status and Gaze Direction in Ads Drive Visual Attention and Shape Consumer Decisions.”

This study explores how celebrity endorsements and gaze direction in ads affect consumer attention and decision-making. Using eye-tracking, pupillometry, and computational modeling with 77 participants, researchers found that celebrities and their gaze cues guide where viewers look and influence what they choose. The findings reveal that celebrity presence alters how people gather and weigh evidence when making decisions, shaping both visual focus and choice bias.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Michael Platt has generously shared profound insights from his research, “How Celebrity Status and Gaze Direction in Ads Drive Visual Attention and Shape Consumer Decisions,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

The Neuroscience Behind Celebrity Ads: Insights from Dr. Michael Platt

Dr. Deborah Carr, Director of the Center for Innovation in Social Science and Arts & Sciences Distinguished Professor of Sociology at Boston University, discusses her research titled “Do Social Security Benefit Rules Perpetuate Marital Status and Gender Inequalities?”

Social Security rules favor married people and disadvantage divorced, prematurely widowed, and lifelong single older adults, creating economic gaps that mostly impact women. Using data from a long-term study of White high school graduates, the research found married older adults enjoy higher income and lower poverty rates, while divorced women and those widowed young face the greatest financial risks. Policy reforms like caregiver credits could help reduce these inequalities in late-life economic security.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Deborah Carr has generously shared profound insights from her research, “Do Social Security Benefit Rules Perpetuate Marital Status and Gender Inequalities?” during her appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Are Social Security Rules Reinforcing Gender and Marital Inequality?

Transform the way you manage projects with AI construction business management software from Contexo. Our intelligent platform integrates project planning, scheduling, budgeting, and analytics into one streamlined solution. Powered by artificial intelligence, Contexo automates repetitive tasks, enhances team collaboration, and provides real-time insights for smarter decision-making. Whether you’re handling residential, commercial, or infrastructure projects, our software helps reduce costs, boost efficiency, and ensure on-time delivery. Take control of your operations with Contexo’s AI construction business management software - built for modern builders. https://www.contexo.io/

Advanced AI Construction Business Management Software by Contexo

With a distinguished career spanning over two decades, Christina Chua Auckland has become a respected name in Singapore’s ICT and telecommunications sectors. As the founder of FirstComm and CLC-Global, she has led transformative projects in fibre optics, IPTV systems, and AI-driven telecom planning — all contributing to Singapore’s digital progress and innovation. Her leadership has consistently reflected a commitment to bridging technology, strategy, and human connection.
Now, Christina Chua Auckland is embarking on a new chapter that unites her extensive industry experience with academic research. In 2026, she will begin her PhD at Auckland University of Technology (AUT), focusing on integrating artificial intelligence, data systems, and sustainable digital networks. This academic pursuit reflects her belief that true innovation emerges when practical expertise and scholarly insight converge.
Through her doctoral journey, Christina Chua Auckland seeks to explore how telecommunications and AI can work together to create smarter, more inclusive global communication systems. By linking Singapore’s robust tech ecosystem with Auckland’s forward-thinking research culture, she is fostering meaningful collaboration between two innovation hubs.

How Christina Chua is Bridging Industry and Academia Through Her Auckland PhD Journey

Tree service isn’t just about trimming and removal — it’s about safety, balance, and sustainability. In this episode, we explore how certified arborists identify and mitigate hazardous conditions to protect people, property, and the environment. From advanced diagnostics to precise pruning, learn what goes into maintaining safe and thriving landscapes in Vancouver, WA.

Read our full blog: https://www.arborcitytreecare.com/blog/how-do-experts-identify-and-mitigate-hazardous-conditions-during-tree-service
Visit us at: https://www.arborcitytreecare.com/
Contact us today: (360) 605-1628

Beyond the Branches: How Experts Handle Tree Hazards Safely

Prof. David Silver of the University of British Columbia discusses key ideas from his newly released book, “Corporations and Persons: A Theory of the Firm in Democratic Society.”

The book argues that corporations are moral persons with duties toward democratic society. It proposes a persons-based theory of the firm, which sees the creation of products and services that benefit people as its core purpose, distinct from profit-maximization views. It emphasizes that corporations’ rights and duties should be shaped democratically, that societies can structure firms to serve justice, and that the corporate–society relationship must evolve from dysfunction to mutual respect to protect democratic values.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. David Silver offered thoughtful perspectives from his book, “Corporations and Persons: A Theory of the Firm in Democratic Society,” in his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Rethinking Corporations: Prof. David Silver on Morality and Democracy in Business


La plupart des échecs en leadership ne sont pas dus à un manque de compétence, mais à un mauvais départ.⛔
Dans cette Revue de lecture, je décode les 3 pièges les plus courants identifiés par Michael Watkins dans son livre «90 jours pour réussir sa prise de poste», et je vous donne les antidotes concrets pour transformer votre transition en un succès stratégique. Pour l'analyse complète, visitez : https://objectifcoaching.com/pieges-prise-de-poste/


🔗 Pour suivre toutes les plateformes et accéder à l’ensemble des contenus : 👉 https://objectifcoaching.com/le-lab/


🔔 Abonnez-vous pour ne rien manquer et partagez autour de vous !
Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Revue de lecture #09 : Les 3 pièges mortels de vos 90 premiers jours

Dr. Per Hansen, Professor of Business History at Copenhagen Business School, shares insights from his acclaimed book “There Will Be the Devil to Pay: Central Bankers, Uncertainty and Sensemaking in the European Financial Crisis of 1931.”

The European financial crisis of 1931 marked a turning point in twentieth-century economic and financial history. Drawing on extensive archival research and a cultural conceptual framework, There Will Be the Devil to Pay offers a fresh and much-needed perspective on this critical episode. The book recounts the dramatic five months leading to the collapse of the gold standard, tracing the crisis through the experiences of central bankers, private financiers, and government officials. It presents a compelling narrative of how these key actors grappled with uncertainty and sought to make sense of unfolding events. Contributing to the growing body of work on radical uncertainty and narrative economics, the book illuminates how decision-makers confront ambiguity, construct narratives, and transform interpretation into actionable knowledge.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Per Hansen has generously shared profound insights from his book, “There Will Be the Devil to Pay: Central Bankers, Uncertainty and Sensemaking in the European Financial Crisis of 1931,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Uncertainty and Decision-Making: The True Story of Europe’s 1931 Financial Collapse

Dr. Tessa Forshaw, co-founder of the Next Level Lab at Harvard University, and Richard Braden, founder of People Rocket LLC, share the core insights from their acclaimed book, "Innovation-ish: How Anyone Can Create Breakthrough Solutions to Real Problems in the Real World."

Innovation-ish: How Anyone Can Create Breakthrough Solutions to Real Problems in the Real World is a practical guide that demystifies innovation and demonstrates that creative problem-solving is a skill everyone can learn. Drawing from years of experience at Harvard, Stanford, and global organizations, the authors highlight six mindsets that fuel innovation and offer clear, actionable steps for individuals and teams to generate solutions in everyday and professional settings. The book challenges myths about creativity, encourages readers to embrace ambiguity and failure, and teaches how to turn doubt into confidence and ideas into impactful outcomes. 

Whether you're a manager, entrepreneur, team leader, or simply seeking practical ways to unlock your innovation potential, "Innovation-ish" provides proven strategies backed by cognitive science and real-world stories to help you create meaningful change.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Tessa Forshaw and Richard Braden generously shared valuable insights from their book, "Innovation-ish: How Anyone Can Create Breakthrough Solutions to Real Problems in the Real World," during their appearance on the Business Talk podcast. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Unlocking Innovation: Insights from "Innovation-ish" by Tessa Forshaw & Richard Braden

When it comes to the health and safety of your trees, trust Arbor City Tree Care. Our 24-hour emergency tree service is ready for any scenario; a single call to our tree company can save you from potential damage caused by fallen trees or debris. No matter the size of the task, we will safely and efficiently take care of your tree needs. With our licensed, bonded, and insured service offerings, you are guaranteed to get the highest quality local arborist solutions available. From full property safe cleanups to caring for individual oak trees, count on us to ensure your trees look beautiful while keeping you safe. We are the tree service Vancouver WA residents love. Don’t risk anything; trust Arbor City Tree Care services today!

Call us today to maintain all kinds of tree species. Visit our Testimonials page to see what your customers say about their customer satisfaction.

Christina Chua is a seasoned entrepreneur from Singapore who has dedicated her career to ICT and telecom innovation. She led FirstComm and CLC-Global in delivering fibre projects, IPTV systems, and AI-driven broadband planning.

We are a pre-construction software with an AI co-pilot. Our products help solve problems faced by General Contractors in AutoScopes, Specifications, and Bid management. Builder tools with AI copilot. 

Whether you're an owner, general contractor, specialty contractor, or subcontractor, our intelligent, cloud-based platform ensures that you have the tools needed to execute projects more efficiently and profitably.

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

For more information about our past and upcoming podcasts, please click here:https://www.deepakbbhatt.com/businesstalk

Dustin Bogle has 20 years experience in the fitness industry and has owned 6 gyms in California. In this podcast he's helping Gym Owners scale their business with his proven strategies and frameworks. 

📘 Order his book "Reinforce Your Gym" on Amazon
📲 Book a call with him at FreeCallWithDustin.com

New tracks tagged #MANAGEMENT