Even in the face of the provider shortage, during which you think that you have substantial negotiating leverage, when a significant chunk of your revenue comes from the hospital, you’re no longer just a contractor. You’re an appendage.

Have You Mistakenly Sold Out Your Future for Stipend Support?

You Must Know the No. 1 Mistake in Exclusive Contract Negotiation

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Hello, and welcome to "Beauty and the Biz," where we’ll discuss strategies to convert more consults. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.  Strategies to Convert More Consults Frankly, are you tired of consults that waste your time? Fortunately, it doesn’t have to stay that way once you understand the real problem.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Specifically, in this week’s podcast episode, I explain how to fix your conversion challenges. There, you’ll learn how to transform your patient coordinator into a confident closer who builds trust, reduces no-shows, and turns consults into booked surgeries. In particular, you’ll discover:   First, why most coordinators rely on outdated tactics that no longer work   Then, how to structure compensation for motivation and performance   Next, the tools your coordinator needs to stay organized and consistent   Finally, subtle yet powerful setup techniques that improve in-office conversions   Clearly, this episode is packed with actionable tips you can use right away. Ultimately, your schedule — and your revenue — will thank you. P.S. Alternatively, want to shortcut your results? Then check out my . Indeed, it’s a complete, done-for-you training system that turns your coordinator into a high-performing conversion machine. Undoubtedly, they will book more surgeries with less stress, and without discounting. Moreover, a limited-time promotion is still available!                                                                                                                                                                                                                                                                                                                                                                                                                           Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one...

Strategies to Convert More Consults — with Catherine Maley, MBA (Ep. 316)

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In early April, 2025, Idaho medical freedom advocates, led by our heroic guest Leslie Manookian, made history with the passage of the Medical Freedom Act. This new law prohibits all schools, businesses, and state entities from denying "any service, product, admission to a venue, or transportation to a person" based on their medical choices. Tune in to learn how Idaho accomplished this feat and how you can help pass a Medical Freedom Act in your state.

Reference Links
https://informedchoicewa.substack.com/
https://lesliemanookian.com/tag/idaho-medical-freedom-act/
https://healthfreedomdefense.org/about/

Informed Life Radio 06-27-25 Medical Freedom is the Law in Idaho

Wastewater monitoring is a valuable, efficient, and robust tool that public health officials can use to guide public health decision making across the nation. When we turn on the tap or flush the toilet, we often don’t think about where all that water goes.&nbsp; Wastewater, the used water from our homes, schools, and businesses, holds valuable information about the health of our community. Wastewater monitoring can help cities manage wastewater effectively and also creates a safer, healthier, and more responsive living environment for their communities. This blog takes a closer look at five important things to know about wastewater monitoring and how it can help city leaders ensure the health of their communities. &nbsp; 1. Wastewater is more than just water&nbsp; Wastewater is a mix of bits and pieces that go down our drains – soap, food bits, medicines, toilet paper, and even poop. When this mix is let loose into the environment without proper cleaning, it can mess up our lakes, rivers, and oceans. And not only that, it can be bad for our health too.&nbsp; ​ 2. Wastewater monitoring gives communities a health checkup&nbsp; ​ Just as doctors examine us to catch early signs of illness, experts examine wastewater to see what’s in it. They look for things like diseases that can affect our health. Wastewater monitoring data can help city leaders identify disease spread early and take steps to keep everyone safe. &nbsp; ​ 3. Wastewater monitoring is an early warning system for disease spread &nbsp; ​ Wastewater holds clues about outbreaks of diseases like COVID-19, polio, flu, and more before they happen. When experts test wastewater, they can notice if diseases are starting to spread more. This helps them catch possible outbreaks early and take action to keep everyone safe. They don’t leave anyone out—every home, business, and neighborhood connected to the sewage system is included in the process. &nbsp; ​ 4. Monitoring wastewater involves sampling, testing, and analysis &nbsp; ​   Sampling: Small amounts of wastewater are collected from different points in the treatment process. Experts use these samples to see what’s in the water.&nbsp;   Testing: Using various tools and equipment, they test the samples to find out the levels of chemicals, bacteria, and other substances.&nbsp;   Analysis: Experts analyze the data to understand the changes in disease spread and whether new diseases are starting to appear. Analysis results enable city leaders to make proactive decisions to protect community health and well-being. &nbsp;   5. Wastewater monitoring is a special tool for city leaders that benefits everyone ​City leaders can use information from monitoring wastewater to make important decisions that protect the health of everyone in their communities. Wastewater monitoring data can help city leaders: &nbsp; &nbsp;   Talk to the public in better ways&nbsp;   Promote actions to keep the community safe (like wearing masks and staying apart)&nbsp;   Send medical tests, vaccines, and treatments to the people and places that need them the most&nbsp;   Make sure hospitals and clinics have enough staff&nbsp;   Wastewater might not be dinner table conversations, but it impacts our lives more than we realize. Wastewater monitoring is an important tool that can help city leaders make good decisions and take early action to prevent disease spread to keep the people they serve healthy. So, next time you flush, remember that what you send down the drain has important information that can help create and maintain healthy communities where everyone thrives. &nbsp; About the authors:  and  are freelance writers at  This article is a product of NLC’s partnership with WastewsterSCAN. The National League of Cities (NLC) is partnering with&nbsp;, a national initiative to monitor wastewater for a growing list of infectious diseases including COVID-19 and its variants, flu, and RSV gives communities reliable, sensitive, and...

Waste Water Monitoring

A weekly, peer to peer, healthcare insight podcast.

FOR MORE EPISODES AND CATHERINE'S FREE BOOK, VISIT
www.CatherineMaley.com

Book a free call with Catherine by visiting:
www.catherinemaley.com/book-a-call-with-catherine-maley/

Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Alternative Talk 1150AM is unlike any other talk radio format in the Seattle Radio Market. Hosts on the station cover a wide variety of topics, including natural health, personal and financial growth, pet wellness, the psychic realm, issues important to today’s busy woman, and even foreign language programming to serve the area’s large Russian and Chinese speaking communities. Alternative Talk 1150 is proud to pioneer such unique and diverse talk radio subjects. The station brings a variety of perspectives to the Puget Sound airwaves with talk radio that touches on seldom covered subject matter.

New tracks tagged #MEDICAL