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                                          Affiliate marketing refers to the process of product creation and marketing using third-party resources and sharing revenue with all the parties involved, according to their contribution. Affiliate marketing is a phrase that you might have stumbled across online. There are tens of thousands of articles telling you why you must be minting money with affiliate marketing, and you might feel a little left out if your bank account isn’t clocking up cash while you are sleeping. What exactly is affiliate marketing and how can you make use of it for generating a steady stream of passive income for yourself? To put it s

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A marketing assistant can either be a gift that saves you loads of time while also bringing in loads of new customers or they can just be another big expense you have to pay at the end of the month with no new customers to show for it.

Today we're going to cover the 6 most common things your marketing assistants AREN'T doing that's causing you to lose tens of thousands of dollars.

Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now a business coach that specializes in working with mom & pop companies all over the US.

He was able to build up his first ever small business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful small town business owner.

Timestamps:
(01:00) - My All Star General Manager
(02:45) - The Physical Stressors Business Owners Have
(04:00) - 5 Strategies To Reduce Neck/Back Pain
(08:25) - Bonus Tip For Neck Pain With Lifting

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6 Things Your Marketing Assistant Might Not Be Doing – But Should!/ Episode 136

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📲 Schedule your free 30-min strategy call with Catherine  📖 Restart your practice in 7 days  ⬇️ ⬇️ ⬇️                                                                                                                                                                                                                                                 Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, "What Patients Want from You — with Catherine Maley, MBA.  Obviously, cosmetic and plastic surgery patients are a fickle group of consumers. Additionally, their wants and needs vary as much as their shapes and sizes. Certainly, working with them can feel like a maze of ups and downs and twists and turns. To be sure, one minute they are smiling and nodding yes to you and another, they are frowning when they hear something they don’t like. Or worse, they are attentive throughout the consultation with you and you’re sure they are on board, only to learn they were quick to get the quote and leave, never to be heard from again. What the heck?                                                                                                                                                                                                                                                            Specifically, in this episode of Beauty and the Biz, I talk about the emotional and logical journey of the cosmetic patient’s decision-making process and how they choose a surgeon, given a plethora of choice. &nbsp; Enjoy!  Catherine Maley, MBA P.S. Get a FREE copy of my book “Your Aesthetic Practice — What Your Patients are Saying”. It’s a quick read and will help you understand cosmetic patients better, so you do the right things to encourage them to choose you over your competitors.&nbsp;            ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp;       Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue." &nbsp; #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant...

What Patients Want from You — with Catherine Maley, MBA (Ep. 256)

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                                          Affiliate marketing refers to the process of product creation and marketing using third-party resources and sharing revenue with all the parties involved, according to their contribution. Affiliate marketing is a phrase that you might have stumbled across online. There are tens of thousands of articles telling you why you must be minting money with affiliate marketing, and you might feel a little left out if your bank account isn’t clocking up cash while you are sleeping. What exactly is affiliate marketing and how can you make use of it for generating a steady stream of passive income for yourself? To put it s

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📲 Schedule your free 30-min strategy call with Catherine  📖 Restart your practice in 7 days  ⬇️ ⬇️ ⬇️                                                                                                                                                                                                                                                                                 Hello, and welcome to Beauty and the Biz where we'll talk about how to safeguard from irrational patients. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257).”  Obviously, in cosmetic surgery practices, surgeons and their staff often encounter challenges in managing irrational patients. Furthermore, this can impact both the quality of patient care and the well-being of everyone in the practice. Specifically, in this episode of "Beauty and the Biz", I interviewed Dr. Nabil Fanous — a cosmetic surgeon and founder of the Canadian Institute of Cosmetic Surgery in Montreal, Canada. Moreover, he gave a lot of pearls on how to safeguard you and your practice from irrational patients.                                                                                                                                                                                                                                                                                            Notably, my latest “Beauty and the Biz” guest went through that journey herself. Specifically, Dr. Allison Pontius, a facial plastic surgeon, made a huge shift in her career 15 years ago when she changed her focus to 100% nonsurgical procedures. To be sure, this including regenerative aesthetics, hair treatments and skincare. Then, she made another big shift a couple of years ago when she moved from a big group practice in NY to working independently in a boutique practice in California. Additionally, Dr. Pontius explains the mental shifts it took for her to do life&nbsp; on her own terms and if it was worth it.   Enjoy! Catherine Maley, MBA             ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp;       Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic revenue." &nbsp; #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp...

Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257)

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📲 Schedule your free 30-min strategy call with Catherine  📖 Restart your practice in 7 days  ⬇️ ⬇️ ⬇️                                                                                                                                                                                                                                                                                 Hello, and welcome to Beauty and the Biz where we'll talk about why SEO leads are declining, and how to stay ahead of the curve. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, "SEO Leads are Declining — with Catherine Maley, MBA."  Obviously, Even the most skilled and experienced surgeons can struggle to attract new patients and grow their practice without leads. Because just like a human body needs blood flow to survive, Furthermore, you need leads to keep your cosmetic practice alive. Certainly, you depend on a steady flow of cash-paying patients willing to pay a fair price for your services. So, leads are your lifeblood. Without them, your whole operation (pun intended) comes to a screeching halt. In similar fashion, when the leads dry up, nobody notices until it’s too late and your schedule is empty. Specifically, leads provide a consistent source of new patients, help you stay visible to prospective patients searching for your services online, allows for specialization so you can focus on an area of expertise, and helps ensure you stay up-to-date with technology and patient trends.                                                                                                                                                                                                                                                                                            SEO Leads are Declining: Current Situation Currently, you’re probably paying an internet company $2-5K per month to keep your Website updated and use SEO to get you leads organically. But how’s that working for you? Surgeons tell me daily those free leads have slowed down. If you, too, noticed a significant reduction in your organic traffic and leads recently, you’re not alone. Google just completed rolling out the &nbsp;in the company’s history. However, many practices are complaining their website is being outranked by spam and/or by plagiarized low-quality AI content. This abuse is manipulating search rankings and making it challenging for google to deliver accurate results (and for your website to rank). It seems Google is unable to reliably tell the difference between human-generated and generative AI content. So marketers are having a field day exploiting AI to try and highjack good rankings. By clogging up the internet with keyword-stuffed junk, they’re making it tougher and more expensive for Google to separate the good from the bad content. BTW, Google derives over 75% of its revenue from ads on search engine results pages, so&nbsp; the fluctuations in search volume affects their ad revenues if businesses no longer see a good return on their ad budget and go elsewhere. Since all of this affects you big time if you are attempting to attract new cosmetic patients via organic SEO, here are 5 recommendations to help you rank: SEO Leads are Declining: Focus on high-quality UNIQUE content that AI cannot duplicate: Create informative, engaging, and trustworthy content that provides value to prospective cosmetic patients. The use of quotations, statistics, and writing in an authoritative tone, makes content more likely to be cited in responses generated by large language models like ChatGPT. Knowing that, you can upload your consumer guides and research papers sighting big name...

SEO Leads are Declining — with Catherine Maley, MBA (Ep. 258)

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( S2RpU ) Unraveling the CoVid Con: The 2020-2022 Blog Posts of Ken McCarthy - How One Marketer Exposed The Truth When It Mattered by  Ken McCarthy &  Paul Morrison ( ORf )

 

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

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