Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data

Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits.

How First-Party Cannabis Data Enhances Customer Engagement 

With this level of hyper-personalization at your fingertips, you’re not just improving customer engagement—you’re skyrocketing it. Think beyond generic product recommendations and promotions; we’re talking about tailor-made experiences backed by data-driven cannabis marketing techniques that make your customers feel like you’ve read their minds. The result? Higher conversion rates on cannabis advertising campaigns, increased customer loyalty, and a competitive edge that sets you apart in the crowded marketplace.

Join Matt Taverna, Principal at Statara Solutions, as he unravels the best practices for collecting and leveraging first-party data. Learn how to turn these insights into real-time, impactful decisions that can transform your business from just another option to the go-to choice for consumers. In today’s cutthroat cannabis industry, knowing your customer isn’t just a nice-to-have—it’s the linchpin of your success.

This webinar will explore three critical ways you can—and should—be using your cannabis customer first-party data to drive engagement and increase ROI.

During the webinar, we’ll cover:
• Understanding the value of first-party data in the cannabis industry
• Enhancing customer engagement through personalization
• Increasing ROI with data-driven decision-making

Ready to elevate your business to new heights? Your future in the industry starts with the data you already have. Don’t let it go to waste. Join us.

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3 Ways You Can—and Should—Be Using Your Cannabis Customer First-Party Data With Matt Taverna

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Discover how high-quality video can build your brand, educate viewers, and boost conversions with Mark Wonderlin.

In this episode of Talking with the Experts, Rose Davidson chats with Mark Wonderlin, founder of Mosaic Media Films, about the transformative power of high-quality video in business and branding. Mark shares his expert strategies for leveraging video content to differentiate your brand, educate your audience, and drive sales.

Learn how videos can streamline your marketing funnel, increase trust, and improve sales conversion rates. Mark emphasizes the importance of integrating video content into your sales conversations and presentations, highlighting the role video plays in today’s competitive marketplace.

With years of experience in video production and a strategic focus on marketing, Mark brings actionable insights on how to create, format, and use video to maximize its impact. Whether you’re a business owner or marketer, this episode provides invaluable tips to help you stand out and safeguard your business in the ever-evolving digital landscape.

Three Things the Audience Will Learn:

1.	How to create and leverage high-quality video to differentiate your business.

2.	The role of video in marketing funnels and sales conversations to boost conversions.

3.	Strategies to safeguard your brand in today’s competitive marketplace using video.

Tune in to discover how video can be your ultimate tool for business growth and success!

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2024 EP573 Boost Your Brand with High-Quality Video: Expert Tips with Mark Wonderlin

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Talking with the Experts is a dynamic, award-nominated podcast hosted by Rose Davidson, launched in July 2020. With over 580 engaging episodes, the show explores a diverse range of topics featuring industry leaders, innovators, and thought leaders.

Ranked in the top 5% globally, Talking with the Experts has earned recognition in Australia and New Zealand, consistently landing in the top charts. Now, as a finalist in the prestigious BEAM 2025 Podcast Awards, the show continues to set the standard for insightful and thought-provoking conversations.

Each episode is designed to inform, inspire, and empower listeners by providing invaluable insights and expert advice. Join Rose Davidson as she delves into conversations that spark curiosity and foster a deeper understanding of the ever-evolving business world.

🎧 Tune in to discover, learn, and grow with Talking with the Experts.

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