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                                    With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital me

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In de laatste aflevering voor onze jaarlijkse zomerstop ontvangen we een expert in ambassadeurschap. Want onze gast Niels Vandecasteele is niet alleen CEO bij merchandising-specialist Sunday, maar ook de co-auteur van het boek Iedereen superfan, een gids om van je klanten merkambassadeurs te maken.

Tijdens onze babbel hebben we het dan ook over wat brand ambassadorship precies is, en hoe je met een slimme ambassador marketing strategie mond-aan-mond reclame stimuleert bij klanten en medewerkers van je organisatie. We bespreken welke rol storytelling speelt, hoe belangrijk een sense of belonging is en welke tactieken kunnen worden ingezet om spontane referenties te faciliteren bij relevant doelgroepen. En bovendien ontdekken we dat je helemaal geen hip B2C-merk moet hebben om maximaal te winnen bij ambassadeurschap.

Episode 69: Ambassador marketing met Niels Vandecasteele (Sunday)

Neste áudio, exploramos o papel fundamental do promotor de vendas no ambiente de varejo, destacando suas principais funções e responsabilidades. Descubra como um bom promotor pode impactar diretamente a experiência do consumidor e impulsionar as vendas de produtos através de estratégias eficazes de merchandising.

Com mais de 30 anos de experiência no setor, vamos detalhar as habilidades essenciais para se tornar um promotor de vendas de elite, como organização, proatividade, e conhecimento técnico. Aprenda sobre os diferentes canais de atuação, as expectativas das empresas e o que diferencia os profissionais que se destacam no mercado.

Este conteúdo é ideal para quem busca aprimorar suas competências e se destacar na carreira de vendas, oferecendo dicas práticas e estratégias para um desempenho de sucesso no ponto de venda.

Artigo Do Blog Elite Do PDV - O Que Faz Um Promotor De Vendas

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Cette semaine dans Explizik,
on va parler de merchandising et plus précisément des lignes de vêtements développés autour des artistes et de leur best seller le t-shirt. 


Le paradoxe des t-shirts de groupes

O Elite do PDV é uma plataforma dedicada ao desenvolvimento profissional de promotores de vendas e especialistas em merchandising. Oferece treinamentos e cursos especializados para aprimorar habilidades e estratégias no ponto de venda, visando maximizar o impacto visual dos produtos e otimizar as vendas. Com uma abordagem prática e focada nas necessidades do mercado, o site disponibiliza recursos que capacitam os profissionais a se destacarem em suas funções e contribuírem significativamente para o sucesso das marcas que representam.

Brand Breakfast, dat is dé Nederlandstalige podcast over merken en marketing, door de merkexperts van Pavlov. Elke episode duiken we samen met onze gasten in onderwerpen die u helpen meer te halen uit uw merk.

Explizik, c'est le podcast qui vous permet de comprendre les enjeux du business de la musique.
Vous êtes un artiste amateur éclairé, un label en devenir, un manager ambitieux, Explizik vous aide, grâce à un podcast imaginé pour vous, à mieux comprendre les grands changements qui s'opèrent dans l'industrie musicale.
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