Do meta descriptions increase website traffic and/or improve your results in search?
A meta description is a short snippet of text that gives users an accurate and concise summary of the content on the page. This quick blurb of information is often enough to encourage potential visitors to decide whether or not to click on your listing in the SERP. Therefore, a good meta description should be relevant to the page's topic, engaging, and straightforward.

Do Meta Descriptions Increase Website Traffic?

A meta description may not seem like much. It's just a brief sentence or two that appears beneath the clickable link of a website. The meta description is the text displayed on search engine results pages, so it's important not to write this technical detail off as unimportant. But make no mistake - the meta description is among the most important elements of on-page SEO, and if you have a website you should be aware of its impact.

What  is  a  Meta Description?

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Ne pas mettre de mots clés dans une méta-description est une erreur. Ne pas avoir de méta-description est une hérésie en SEO

#11 La meta description, c'est la base du SEO

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