"Clichés" is a thought-provoking track that delves into the overused and often tired phrases that have lost their original significance. The song explores the idea that clichés, while once powerful and evocative, have become so commonplace that they no longer carry the same weight they once did.

Clichés

Avee, born and raised in South London to a single parent home, was heavily influenced by his Caribbean roots and the reggae music his father would play in his early years. His mother's love for reggae, soul, and R&B also contributed to his musical upbringing. As a teenager, he became involved in the UK pirate radio scene under the alias Golden Child. He built relationships with some of the most well-known and established UK artists and discovered his passion for music production, building a library of over 300 productions by 2006.

Joining the Grimey Limeys, working closely with Charlie Sloth and contributing to releases under the Grimey Limey independent label, such as "Secret Society" Avee was passionate about coming up as a producer, however, after becoming a father and taking time to focus on his family, he returned to music production in 2019 with a unique style he defines as "Genre Fusion." He has since begun releasing tracks, including a dedication to his autistic daughter and a single touching on common clichés.

Avee has many forthcoming single and album releases, collaborations, and features in the works. His intention is to collaborate with other artists, rappers, and MCs to continue his growth and success. With his passion, dedication, and consistency, Avee is said to be on a whole vibe and is definitely one to watch in the music industry, with early releases including a collaboration/feature with the upcoming artist and Rapper, Heavynova, on a track entitled 'Circle a Square'.

Find Avee under the handle @aveeproducki across platforms.

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