While ubiquitous in Europe, the Nespresso brand has worked hard to make inroads in the U.S. market. How does the direct-to-consumer coffee company view the modern consumer, and how does it plan to continue its growth in the years to come? Nespresso vice president of marketing Jessica Padula joined The Food Institute Podcast to discuss the company’s history, its unique place in the coffee vertical, how it views loyalty, and how omnichannel offerings are key to its success.

More About Jessica Padula:
Jessica joined Nespresso USA in 2016 as Manager, Social Media. When she joined, she brought a unique combination of luxury, CPG, and food & beverage experience, having worked on brands such as Swarovski, Horizon Organic, Pantene, COVERGIRL, and Downy. During her tenure at Nespresso, Jessica led a variety of meaningful brand moments and campaigns, including the launch of Cafecito de Cuba, the George Clooney Puerto Rico recovery campaign, and the U.S. Vertuo “What Coffee is Meant to Be” strategy. In 2018, Jessica was promoted to the role of Director of Brand Communication overseeing Integrated Marketing, Paid Media, PR & Corporate Communications, Experiential Marketing, Social & Influencer Marketing. In this role, Jessica helped connect the global Nespresso brand strategy with our local US insights and consumer needs, specifically steering the localization of our brand purpose through the launch of Festive for Good and The Things We Hold platform. She has long been a champion of creative efficiency, implementing tools such as the Opal CMS, the Comms Hub, and the US Content Suite in 2021. Jessica has a proven track record of delivering results-oriented marketing and communications plans that build lasting, emotional bonds with consumers. 

More About Nespresso:
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee.  The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes.  Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification - joining an international movement of 6,500 purpose-led businesses that meet B Corp's high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 74 countries and has over 13'000 employees. In 2022, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website: http://www.nestle-nespresso.com.

View Nespresso’s New Vertuo Line of Coffee Machines: https://www.nespresso.com/us/en/vertuo-coffee-machines

Learn More About Nespresso’s Mental Health Partnership: https://www.prnewswire.com/news-releases/nespresso-partners-with-project-healthy-minds-to-help-destigmatize-mental-health-and-encourage-expanded-access-to-care-301812566.html

How Nespresso Wins in the U.S. Market

Schon seit mehreren Jahren verkauft Nespresso zusammen mit seinen Vertriebspartnern im Vendor-Modell auf Amazon Nespresso Maschinen. Um Amazon Kundinnen und Kunden dort nun auch im Bereich Kaffeekapseln die gewohnte Qualität und Convenience zu bieten, ist Nespresso zudem seit Anfang 2022 als Verkaufspartner auf dem Amazon Marketplace in Deutschland aktiv. In der aktuellen Folge des UdZ Podcast erzählen Matthias Harting, Trade Manager B2C bei Nestlé Nespresso Deutschland, sowie sein Kollege Daniel Lentz, Key Account Manager für das E-Commerce- und Online-Marktplatzgeschäft von Nespresso in Deutschland, u.a. wie sich die Verkaufsstrategie in den beiden Bereichen unterscheidet, welche Advertising-Möglichkeiten Nespresso auf Amazon nutzt und mit welchen Angebotsformaten man auf die Bedürfnisse der Kundinnen und Kunden eingeht. Amazon Store-Seite: https://www.amazon.de/nespresso ; Homepage: https://www.nespresso.com/de/de/

Nespresso und seine Strategie als Verkaufspartner auf dem Amazon Marketplace

A Nespresso machine can be a coffee lover's best friend, delivering a perfect cup of espresso or coffee at the touch of a button. However, to ensure your Nespresso machine continues to brew the best coffee, it's essential to keep it clean and well-maintained. In this article, we'll provide you with a step-by-step guide on how to clean nespresso machine effectively. https://etrendsnews.com/2022/03/28/how-to-clean-nespresso-machine-your-complete-guide/

How to Clean Your Nespresso Machine: A Step-by-Step Guide

We talk about musicals hiding the fact they're musicals and discuss George Clooney's Career over the last decade.

Deleted Scenes: George Clooney's Anxiety Nightmare

Video about the relationship between bees and coffee grown in Colombia for Nespresso.

BarbaraQuesada_Nespresso

S. Mayer (instrumental)

Say you wanna go back into the light
You've been Susan Mayer all your life
Just another desperate housewife
"Do you wanna see how far I'd fall?"
I'd do the right thing

In my head I wanna drink all the light in you
Make me sick I wanna bathe in my lies, would you?
I just wasted all my time I would drive with you
Cars and goons
Just make me true

All these people live a stereo life and you
Feel so weak don't wanna quit all your crying, do you?
Make a wish I gonna steal all the fire for you
Make me new
And blame me too

Don't you end up like ether
Ups and downs and now it's time to surrender
you'll be missed to my son yeah

I'm so fucking sick
So sick of fucking falling down
Falling in line
Sick of this thorn in my side
Fingers like the tide
Days been passing by
I don't want to die
Because I'm falling in love

S. Mayer

MTG NESPRESSO

How does a coffee brand pivot into honey? The answer might make more sense than you originally believed. Jessica Padula, Nespresso USA’s vice president of marketing and head of sustainability, returns to discuss the company’s sustainability efforts and how her dual roles in marketing and sustainability inform each other and improve the company.  

More About Jesssica Padula: 
Jessica Padula is the Vice President of Marketing and Head of Sustainability at Nespresso USA, leading the brand in its marketing, communications, advertising and sustainability efforts to further its mission of leveraging coffee as a force for good.   

As VP of Marketing, Jessica oversees Nespresso’s product and portfolio, brand campaigns and activations, customer relationship management and B2B shopper marketing in the U.S. market. Jessica led the rollout of an expanded iced portfolio and the brand’s smallest and most affordable Vertuo machine ever, the Vertuo Pop+, to reach a new generation of coffee drinkers.    

As the brand continues its regenerative agriculture efforts, Jessica recently spearheaded the pilot of the Nespresso Bloom range, including Nespresso Coffee Blossom Honey and Master Origins Colombia Ready to Drink Coffee.    

As sustainability lead in the U.S., she advances circularity, climate and community-centered efforts aligned with Nespresso’s B Corp certification and brand values. Jessica has overseen the brand’s expansion of curbside recycling across the five boroughs of New York City and into Jersey City. She also facilitates meaningful nonprofit partnerships with local organizations aligned with issues important to Nespresso employees and customers, including The Ali Forney Center, American Forests and Project Healthy Minds.   

Jessica joined Nespresso USA in 2016 as Social Media Manager. When she joined, she brought a unique combination of luxury, CPG and F&B experience, having worked on brands such as Swarovski, Horizon Organic, Pantene, COVERGIRL and Downy. She’s a consistent champion of digital innovation, implementing tools such as the Opal CMS and Comms Hub, and bringing a branded Nespresso presence to platforms like Twitch and Reddit for the first time.     

Jessica received her Bachelor of Science in Business Administration and Marketing & Business Law from Boston University. 

More About Nestle Nespresso SA: 
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 157,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.   

In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 9,000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.  

Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets and has 14,000 employees. In 2023, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.

Success in Sustainability – A Deep Dive on Nespresso

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Cedar Glades & Umbrella Pines
@angiedamour & @wakeinjune

Life's a Pitch brings together bizarre, strange and ultimately un-makeable film ideas and pitches for your enjoyment! Every week our two hosts, Matt and Tom are given a ridiculous film title from which to improvise a movie plot. Will it be utter rubbish? Or will it be the defining creative work of a generation? Only time will tell! 

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The Food Institute Podcast leverages the Food Institute's 90-plus-year history to provide actionable information and insight to food industry professionals.

I bring words to life, and life to words. Like what you hear? Need professional narration or voiceover services for your next project? Contact me at barbara@thevoiceofbarbara.com

New tracks tagged #Nespresso