On today’s episode, Kunle is joined by Nirav Sheth, Founder & CEO of Anatta, a digital products agency that partners with different brands to accelerate their growth through design optimization.

Nirav Sheth comes back to the podcast to talk about insights from 2023 and how 2024 will fare for commerce brands. Nirav had been a guest on the podcast in season 8, episode 12. Since then, a lot of changes happened in the eCommerce world and with Nirav’s own agency, Anatta.

The year 2023 has ended and there are a lot of lessons to be taken from it. Nirav points them out clearly and sees 2024 as a brighter year for eCommerce, in general. Nirav believes that with strategies that are thought through, businesses can capitalize on the opportunities in the industry and achieve success in 2024. He hopes that businesses will use the lessons from the previous year to make informed decisions and make the most of the new opportunities.

It’s an exciting episode as you’d hear Kunle and Nirav talk more about the changes in Anatta, brand resilience, and insights on why 2024 would be a good year for eCommerce.

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If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion, a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify. 

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2024 eCommerce Predictions, what to expect → Nirav Sheth

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. 
It neither for enterprise nor for micro etailers. 
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience. 
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show! 

Kunle Campbell

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