In dieser Folge nehmen euch Daniel Höhnke und Tim Schestag mit in eine Zukunft, in der Amazon nicht mehr nur seinen eigenen Marktplatz dominiert – sondern auch für euch in anderen Online-Shops einkauft. Ja, richtig gelesen: Amazon testet aktuell einen KI-Shopping-Agenten, der auf Wunsch Produkte auch in Drittanbieter-Shops findet und bestellt. Wir sprechen über die Chancen, Risiken und was dieser Schritt für Händler und Plattformen bedeutet.

🔍 Was erwartet euch außerdem in den News der Woche?

🧠 Shopify goes AI: Ein internes Memo von Tobi Lütke zeigt, wie ernst Shopify das Thema künstliche Intelligenz nimmt – mit klaren Vorstellungen und einem ambitionierten Fahrplan.

🤖 Google AI Mode ausprobiert: Daniel hat in den USA Zugriff auf den neuen im Test befindlichen AI Mode von Google – eine ChatGPT-ähnliche Suche, die die bekannte Google Suche komplett umkrempelt. Wir teilen unsere Eindrücke und diskutieren die Auswirkungen für SEO & Commerce.

⚡ VTEX verlässt MACH Alliance: Und schießt scharf gegen das angeblich “elitäre” Verhalten der Organisation. Was steckt hinter dem Austritt und was bedeutet das für das MACH-Ökosystem?

🔍 Eine Folge über die Machtverhältnisse im E-Commerce, die Rolle von KI und wie sich Plattformen neu erfinden. Pflichtprogramm für alle, die vorne mitspielen wollen!

Daniel: www.linkedin.com/in/daniel-hoehnke/
Tim: www.linkedin.com/in/tim-schestag/


#152 Amazon testet KI-Shopping-Agenten für Käufe in anderen Shops + die NdW

On this episode of IR Presents: “The 12am Wolf”, hosts Skeet and Cass share insights from their respective marketing backgrounds, and break down various marketing concepts ranging from the “4 Ps of Marketing” to dissecting a SWOT analysis, tips on when to focus your strategy on brand awareness vs when to focus on lead generation, how product packing plays a role in converting a sale and more 

Creative spotlight:
@Lomfrenchie_566 “When the Smoke Klears”

https://music.apple.com/us/album/when-da-smoke-klear-ep/1805407841

@Flamborghini_dyt “Triple Gold: The Autobiography of Bryan Alford”

https://music.apple.com/us/album/triple-gold-the-audiobiography-of-bryan-alford/1776501322

Business shoutout: 
Gage 313 

Merch Links:
https://www.inaudibleraucous.com/midnight-club

Adidas Link: adidas.njih.net/c/0/1643792/4270

YouTube:
www.youtube.com/channel/UCuFWfKoAZkeHtca_z-nLHIQ

IR Presents: The 12am Wolf Ep. 2 "Life is Marketing"

Confused by all the jargon? Don’t worry! In this video, we're breaking down the most important digital marketing terms you need to know.🔎

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Wie bekommt deine Marke einen Platz im KI-Gedächtnis?

Alle reden darüber, wie man in ChatGPT & Co. zitiert wird – aber was, wenn es keine Zitation gibt und Sprachmodelle direkt aus den Trainingsdaten antworten?

In dieser Folge erfährst du, wie du langfristig dafür sorgen kannst, dass deine Marke Teil des Wissens von ChatGPT, Gemini & Co. wird – nicht nur sichtbar, sondern verankert.

📺 YouTube: https://youtu.be/YjC_MZzCdL8

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten:www.evergreenmedia.at/seo-newsletter/


Wie deine Marke in KI-Trainingsdaten kommen könnte

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On this episode of IR Presents: “The 12am Wolf”, hosts Skeet and Cass (live from the trap lol) break down how to use social media effectively as part of your marketing strategy, they also explore the nuance to trolling and social currency, the impact of influencer marketing, how to identify KPIs when gauging the success of a marketing campaign and more

https://music.apple.com/us/album/triple-gold-the-audiobiography-of-bryan-alford/1776501322

Business shoutout: 
Gage 313 

Merch Links:
https://www.inaudibleraucous.com/midnight-club

Adidas Link: adidas.njih.net/c/0/1643792/4270

YouTube:
www.youtube.com/channel/UCuFWfKoAZkeHtca_z-nLHIQ

IR Presents: The 12am Wolf Ep. 3 "Social Influence"

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✮  Email:pvasmmstore14@gmail.com
✮  Telegram:@pvasmmstore
✮  WhatsApp:+1(915)257-2706
✮ Microsoft team:pvasmmstore15@gmail.com

In diesem Podcast teilen wir wöchentlich unser Wissen und vermitteln praxisnahes Know-how für digitales Wachstum. Was bringt wirklich Ergebnisse für dein spezielles Unternehmen? Welche Taktiken sind absolute Zeitverschwendung? Wie investierst du richtig in SEO und Content-Marketing? Zusätzlich gibt es tonnenweise Beispiele und Real-World Cases.

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Wir sind ein internationales Beratungsunternehmen für digitales Wachstum, spezialisiert auf SEO, Content-Marketing und digitale PR. Wir unterstützen Unternehmen dabei, ihre Marken an veränderte Marktbedingungen anzupassen, Potenziale zu entfalten und ihr Wachstum voranzutreiben.

Der E-Commerce Dudes Podcast ist dein wöchentlicher Begleiter in die Welt des Online-Handels. Moderiert von Daniel Höhnke und Tim Schestag, bietet der Podcast seit 2018 spannende Einblicke in aktuelle Trends und Entwicklungen im E-Commerce. Von praxisnahen Tipps für Unternehmer über tiefgehende Analysen bis hin zu innovativen Ideen - hier erfährst du alles, was du wissen musst, um im digitalen Handel erfolgreich zu sein. Egal, ob du gerade erst startest oder bereits ein etablierter Händler bist, die E-Commerce Dudes liefern wertvolle Inhalte und inspirierende Gespräche, die dich weiterbringen. Hör rein und entdecke, wie du deinen E-Commerce auf das nächste Level bringen kannst!

Lo Gro$$ (Skeetaah) and friends provide you with authentic social commentary on the latest in Sports, Music, Pop Culture and Current Events!

New tracks tagged #Onlinemarketing