In this article, we discuss the power of videos in marketing and the impacts it can have. 

Video is a powerful tool that is often overlooked in pharmaceutical marketing. This article delves into the areas where video can drive impactful results in your campaign including:

🔷 Educational content
🔷 Demonstrating efficacy and safety
🔷 Brand awareness and trust-building
🔷 Product launches and updates
🔷 Engaging digital and social media content
🔷 Enhancing SEO and online presence
🔷 Event and conference highlights
🔷 Patient and healthcare professional testimonials

You can also read the article on our website. 
https://iguazu.co.uk/articles/the-power-of-videos-in-pharmaceutical-marketing-strategies?utm_source=SoundCloud&utm_medium=social_media&utm_campaign=the-power-of-videos&utm_id=promo

The Power of Videos in Pharmaceutical Marketing Strategies

Suus and Micah take on the mighty TMF — the Trial Master File — in this deep-dive episode of Happy Biotech. From binders and bureaucracy to QC checks and that sweet, sweet feeling of being inspection-ready, they unpack why this three-letter acronym is the unsung hero of clinical trials.

TMF: The Filing Cabinet That Summarizes Your Trial — Because who doesn’t love a little light reading… of 8,000 PDFs?

Audio roundup of selected biopharma industry content from Scrip over the business week ended August 1, 2025. In this episode: EU tariff deal leaves questions for pharma; Prasad’s CBER exit could bode well for genetic medicines; Winrevair grows but Merck & Co. plans cost cuts; Novo Nordisk selects new CEO; and a look at obesity past the GLP-1s.  

Story links: https://insights.citeline.com/scrip/podcasts/scrips-five-must-know-things/quick-listen-scrips-five-must-know-things-AOJAANRHLNCPNNLNGVVKA3HEAE/

This episode was produced with the help of AI text-to-voice and voice emulation tools.

Playlist: soundcloud.com/citelinesounds/sets/scrips-five-must-know-things

Scrip's Five Must-Know Things - August 4, 2025

Dr Murali Ramachandra, CEO of Aurigene Oncology, talks to Anju Ghangurde about the tough biotech funding environment, promising pipeline assets including a CAR-T cell therapy in Phase II and ‘hybrid’ manufacturing options, besides outcome-based reimbursement models. The promise of bispecifics and multispecifics in oncology, including Chinese biotech Akeso’s PD-1/VEGF bispecific antibody, are some of the other topics he discussed.

Aurigene Oncology CEO On Biotech Valuations, CAR-Ts And Reimbursement Models

On this episode of Happy Biotech, Suus and Micah sit down with biotech veteran Harry Wisse who’s gone from lab technician to pharma leader—to pull back the curtain on drug development’s 90% failure rate, the joys (and headaches) of regulatory compliance, and why networking and flexibility are the ultimate career life-rafts in this industry. Along the way, Hari shares war stories, work-life balance tips (golf, travel, and all), and practical advice for anyone plotting their own biotech adventure.

From lab tech to Pharma Exec: Happy Biotech Interview with Harry Wisse

Discover how interactive, AI-powered eLearning accelerates product uptake, lifts brand recall and keeps ABPI compliance on track. Real-world stats, use-cases and an ROI checklist inside.

Read the text version of this podcast on our articles page >> https://iguazu.co.uk/articles/pharma-elearning-engagement?utm_source=Soundcloud&utm_medium=social_media&utm_campaign=not-boring-elearning&utm_id=article

Do not make it boring! Smarter eLearning Strategies for Pharma Brand Managers

Audio roundup of selected biopharma industry content from Scrip over the business week ended August 8, 2025. In this episode: Trump ups pressure on MFN pricing; Pfizer says pharma working with Trump on direct sales; Sanofi says direct sales worth considering: Aurigene Oncology CEO on biotech valuations and more; and Novartis progresses pipeline-in-a-product assets.
https://insights.citeline.com/scrip/podcasts/scrips-five-must-know-things/quick-listen-scrips-five-must-know-things-RCXSH2B5EVCC3IIK35GXUSNZVA/

This episode was produced with the help of AI text-to-voice and voice emulation tools.

Playlist: soundcloud.com/citelinesounds/sets/scrips-five-must-know-things

Scrip's Five Must-Know Things - August 8, 2025

Suus and Micah dive into the surprisingly dramatic world of biotech audits and inspections, where FDA investigators can show up unannounced, silence is a weapon, and everyone's trained not to accidentally confess to crimes they didn't commit. From mock inspections to actual warrants being slammed on tables, discover why having zero deviations is more suspicious than having a few, and how strategic coffee breaks can save the day.
Warning: No actual bodies were harmed in the making of this podcast, but several egos may have been bruised during quality assurance reviews.

Happy Biotech - Audits, Inspections, and Dead Bodies in Closets

Audio roundup of selected biopharma industry content from Scrip over the business week ended August 15, 2025. In this episode: a look at the likely top drugs in 2030; Lilly CEO advocates US/Europe pricing rebalance; Insmed sees $5bn-plus market for Brinsupri; royalty deals go mainstream; Phase III win sets stage for Epkinly label expansion. 
https://insights.citeline.com/scrip/podcasts/scrips-five-must-know-things/quick-listen-scrips-five-must-know-things-365OXHOS2RFXHPEDQIURY6LFDI/

This episode was produced with the help of AI text-to-voice and voice emulation tools.

Playlist: soundcloud.com/citelinesounds/sets/scrips-five-must-know-things

Scrip's Five Must-Know Things - August 15, 2025

Merck KGaA's Emre Ozcan outlines the company's systematic approach to integrating digital solutions across the care continuum in specialty pharmaceuticals, moving from technology-first to patient-need-first strategies.

Merck KGaA's Vision For Making Digital Health Redundant

Citeline places biopharma and medical device professionals, and those who focus on these industries, at the forefront of knowledge and insight, by providing the perfect combination of news and information together with penetrating insight and analysis. Citeline is a leader in the field of healthcare industry information.

The digital healthcare marketing agency. Sharing podcasts & articles from our experts.
⭐️ Iguazu: https://iguazu.co.uk/ 
📖 Articles: https://iguazu.co.uk/articles
ℹ️ What we do: https://iguazu.co.uk/our-services
✉️ Get in touch: https://iguazu.co.uk/contact-us

New tracks tagged #PHARMA