It’s time for Ep. 203 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into PPAI 100 lists, take a critical look at the recruiting practices in the industry, ponder how to create a world record in promo, shed some light on micro advertising campaigns, and so much more!

A HUGE thanks to our pals over at BEL Promo for sponsoring this fine broadcast. When a client asks you if you can create branded merchandise that’s available, cost-effective, and magical, feel confident in saying, “Yes! I can BEL Promo that!”

Ep. 203 - Digesting the PPAI 100 Lists

You know it’s time for Ep. 207 of the PromoUPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie celebrate officially eclipsing the amount of episodes of unScripted by listening to congratulatory messages from some VERY important Americans, talk about obscene room charges from hotels and how one clever supplier avoided them, discuss “telephoneaphobia” for people under the age of 40, debate the merits of a bill in New York State that would restrict children’s access to social media, and so much more! 

A BIG thanks to our sponsor in BamBams who continue to change the game by working smarter, better, and faster to better serve distributors. Check them out at bambams.com!

Ep. 207 - How Suppliers Can Avoid Obscene Hotel A/V Charges

You darn well know it’s time for Ep. 208 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about industry media and the difference of reporting news and creating conversations, the inherent friction of updating phone apps, wonder if we are in a “promotion recession,” discuss a MASSIVE sports retirement, bring back rapid fire, and so much more!

A BIG thanks to our friends over a Shepenco for sponsoring this fine broadcast! With four generations of family ownership over 91 years, Shepenco defines stability in an era of change. Head over to shepenco.com today!

Ep. 208 - Industry Media: Reporting News vs. Creating Conversations

Even though it’s a holiday weekend, it’s time for Ep. 209 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the new PPAI website and a missed opportunity, lessons from communication failures, Bill shares a little about his first vacation in a decade, HIT Promotional Products makes a HUGE hire, advice for getting back into work-mode after a vacation, and so much more!

A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast. When you’re looking to turn your next client idea into something that becomes truly iconic, reach out to the team at Seven Sourcing at sales@sevensourcing.com.

Ep. 209 - Marketing(?) the New PPAI Website

If it’s Friday (and it is), then you know it’s time for Ep. 210 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss how the dichotomy of the current economic perception and whether you should discuss it with your clients, the efficacy of Netflix turning vacant department stores into entertainment centers, share strategies for selling through a sales slump caused by uncertainty, review the most effective TV ads so far in 2024 and what, if any, lessons can be gleaned from that information, and so much more!

A HUGE thanks to our friends at Logo Mats! If you’re headed to ASI Chicago, stop by booth 1113 to see all the transformative merchandise made right here in the USA – including several new products your clients will love!

Ep. 210 - Selling Through Economic Uncertainty

You know it’s Friday when Ep. 211 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie drops! This week the dynamic duo talk about the big news of Dale Denham departing PPAI, Sticker Mule mixes business with politics and has predictable results, Greece considers a six-day work week to grow the economy, the intended and unintended impact of Amazon’s Prime Day, Bill asks Kirby for advice on things to do in Chicago, and so much more!

A HUGE thanks to our good friends at Hirsch for sponsoring this fine broadcast! As one of the most forward-thinking organizations in the industry, Hirsch continues to innovate with the introduction of their ColorMAX decoration on the three top selling JBL speakers and the debut of tasc performance activewear in the promotional products industry. Visit them at hirschpromo.com or, if you’re in Chicago, booth 1248.

Ep. 211 - HUGE Leadership Change at PPAI

You know it’s time for ep. 213 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the perfect marriage of Sweeter Cards and Maple Ridge Farms, the branding implications of Southwest Airlines moving away from open seating, the backlash for Google’s “Gemini” commercial, the short and long-term efficacy of marketing clickbait, the “Marketing Genius of the Week,” and so much more!

A BIG thanks to our friends at Certified Marketing Consultants for sponsoring this fine broadcast! Whether your looking to grow by acquisition, understand the value of your business, or someone to help you navigate the sale of your organization, the expert team at Certified Marketing Consultants is poised to help! Email them at info@certifiedmarketing.com today!

Ep. 213: The Branding Impact of Southwest Airlines' New Seating Policy

Friday mornings mean one thing and one thing only: time for a brand new, oven-fresh episode of the Promo UPFront #podcast! For Ep. 214, hosts Kirby Hasseman and Bill Petrie discuss the surprising acquisition of alphabroder by S&S Activewear and what it may mean for the industry, Elon Musk wages war (and files lawsuits) on potential advertisers, the myth of “made in China” meaning inferior merch, promo superstar Mandi Rudd launches an amazing project outside the branded merchandise space, dissecting an article suggesting the four things high performers do every Friday, and so much more!

A HUGE thanks to our pals at Seven Sourcing for sponsoring this platinum-level podcast! When you’re looking to demystify custom merchandise sourcing, hit up Russ Mogell and the experts at Seven Sourcing. You can email them at sales@sevensourcing.com and turn your client idea into truly iconic merchandise for your clients.

Ep. 214: Was S&S Activewear buying alphabroder on Your 2024 Bingo Card?

Time for Ep. 216 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss overcoming digital marketing fatigue, invasive hotel room searches for conferences, whether glass cases protecting items from theft at stores creates consumer friction, a deep dive into who would win the bizarre competitions on “The Ocho,” and so much more!

A BIG thanks to our pals at Hirsch for sponsoring this fine broadcast! They are the perfect combination of quality, innovation, and credibility! Check them out at hirschpromo.com!

Ep. 216: Marketing Strategies to Avoid Digital Fatigue

You KNOW it’s time for Ep. 218 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share strategies to disconnect and maintain mental health, discuss the importance of resurrecting the concept of boredom, laugh at the silliness of the viral TikTok trend of essentially robbing a bank using your own account, Kirby blind ranks the top five foods to eat while watching football, and so much more!

A HUGE thanks to our pals over at Seven Sourcing. With over 25 years of experience, they completely demystify direct custom overseas sourcing and helps you turn your next idea into a truly iconic brand. Shoot them an email at sales@sevensourcing.com to get started today!

Ep. 218 - Disconnecting to Maintain Mental Health

Heck yes, it’s time for Ep. 219 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about valuing self when sharing services, discuss an interesting study showing people are increasingly feeling ignored by advertisers, debate whether an iconic company should go through with their rebranding plans, ponder the ramifications of the tipping culture entering the world of collegiate athletics, and so much more!

A HUGE thanks to PPAI for sponsoring this fine broadcast! NOW is the time to register for the amazing PPAI Expo! Taking place January 13 – 16, 2025, there is no better way to start your year than by attending the premier show in the promotional products industry. Head over to ppai.org/expo to register today!

Ep. 219 - Why Consumers Feel Ignored by Advertisers

Heck yes, it’s time for Ep. 221 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share some thoughts on the purchase of AIA by iPROMOTEu, how each would approach fixing Tupperware after their recent Chapter 11 filing, discuss board leadership shift taking place at PPAI, have a giggle (or two) at an Australian ad campaign to help people overcome “poo paranoia,” and so much more!

A BIG thanks to our friends over at BEL Promo for sponsoring this fine podcast! When it comes to lowest minimums, the deepest inventory, 5-Star and A+ service, and simplified pricing…yeah, you can BEL Promo that! Visit them over at belpromo.com!

Ep. 221 - Industry Shocker: AIA Acquired by iPROMOTEu

If it’s Friday, then you know it’s time to drop a brand-new episode of the Promo UPFront #podcast! For Ep. 224, hosts Kirby Hasseman and Bill Petrie dissect the ASI Power 50 list, discuss the credit card processing fees charged by suppliers, ponder if putting more resources into print make good business sense, opine on whether rebranding a product truly impacts sales, and so much more!

A HUGE thanks to our pals at PPAI for sponsoring this fine broadcast. When you register for the PPAI Expo in January, make sure you sign up for the LEGENDARY PPAI Expo party! Until December 5, 2024, your cost is only $50 so snag your ticket for the best networking at PPAI Expo!

Ep. 224 - Who Should Pay Credit Card Processing Fees?

It’s the blackest of all Friday’s, so you know it’s time to drop Ep. 230 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about weird email habits that need to stop immediately, Hasseman Marketing celebrates 20 years in business, people are up in arms about an orange juice packaging redesign, Bill and Kirby share things they are thankful for in the branded merchandise industry, and so much more!

A BIG thanks to our friends over at Shepenco for sponsoring this platinum-level podcast! For over 90 years – and four generations – they have been the pillar of stability in the industry by caring about your success. Visit them at shepenco.com today!


Ep. 230 - Things We Are Thankful For in the Promotional Products Industry

Experimenting with NotebookLM to generate an audio conversation that offers insightful feedback and suggestions for a sales presentation. Read the article: https://promojournal.com/I-am-Amazed-by-NotebookLM-Amazed/?i=8234

Promoting Your Facility to School Nurses

It’s the final Friday before the holidays so you know it’s time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone in the holiday spirit!

A HUGE thanks to our friends over at PPAI for sponsoring this award-winning podcast! If you don’t want “promo fomo,” there is still time to register for the PPAI Expo. Head over to ppai.org/expo and get registered today!

Ep. 233 - PPAI Hires New President and CEO, Drew Holmgren

It’s time for Ep. 234 of the Promo UPFront #podcast and it’s also the final episode of the year! This week, hosts Kirby Hasseman and Bill Petrie talk about the biggest stories of 2024, share end of the year book recommendations, applaud a fantastic feel-good story from Kaeser & Blair, discuss planning big events around big games, and so much more!

A BIG thanks to our pals over at BEL Promo for sponsoring this fine broadcast. They have something HUGE in the works and can’t wait to share with all the promo world on January 15, 2025. If it’s from BEL Promo, you know it’s going to be amazing!

Ep. 234 - Reviewing the Biggest Promo Headlines of 2024!

It’s Ep. 235 and the first episode of the Promo UPFront #podcast in 2025! This week, hosts Kirby Hasseman and Bill Petrie talk about the education available at PPAI Expo, discuss the 2024 most overrated marketing trends according to CMO’s, grade Netflix on their NFL broadcast debut, bring back “rapid fire” with a battle of restaurant chains you might frequent when you travel, and so much more!

A BIG thanks to our friends over at AWS. If you’re looking for a trusted partner that will transform your business in 2025, look no further than AWS. Heck, you can even visit with them in person at PPAI Expo by heading to booth 2754!

Ep. 235 - Dissecting PPAI Education and Conference Day

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PromoCorner is a full-service digital marketing and media company that specializes in helping promotional products suppliers and distributors market their unique identity to grow their business. Whether you need a targeted email campaign to share your products, the ability to create unlimited online catalogs, cutting-edge content by industry thought leaders, or innovative ways to deliver your message, PromoCorner is poised to help you market your identity.

​In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, welcomes a new guest every week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill askes "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

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