PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with).

In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors.

The episode, in short
- The meaning of Anti-PR and what’s wrong with traditional PR?
- The latest PR playbook one should follow
- How should B2B professionals prioritize their PR efforts
- How to get on journalists' or market influencers’ radar
- How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust?
- Common mistakes B2B companies make with PR, and how to avoid them?
- As well as a few more well-guarded secrets from Karla Jo.

Happy Listening! 

About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️
More episodes: www.advanceb2b.com/thegrowthhub
Visit: www.advanceb2b.com/
Become an Insider: www.advanceb2b.com/advance-insider

⬇️ Find us on ⬇️
Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221
Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: https://soundcloud.com/thegrowthhub

Why you (probably) get PR wrong, with Karla Jo Helms, Anti-PR Chief Strategist - JOTO PR Disruptors™

FREE DOWNLOAD: https://pumpyoursound.com/f/pys/velda/194677

Anaquia is back with a WILD one! 💥🔥 This time, I flipped a track by VeLDA into a latinclub & neoperreo BANGER that’ll shake up the dancefloor. 🌪️💃 Get ready for heavy bass, perreo intenso, and non-stop energy. 🚀✨

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VeLDÁ | LATIN CLUB REMIX (Bad Bunny, Omar Courtz & Dei V x Anaquia) [FREE DOWNLOAD]

Space x Larry wheels screams

Piano in the bloque at night

Matrushka ULTRAFUNK PHONK FUNK REMIX DEPRESSION GOKU JIREN

MATUSHKA ULTRAFUNK ULTRA SLOWED - GOKU VS JIREN (REMIX DEPRESSION)

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BONESAW

"He had become a Murder Machine" (Death of Alzamalir - ilyhiryu x Toji)

PROBABLY THE MOST ANABOLIC AUDIO I CREATED 💀💀💀🙏🙏

All I Ever Needed (Sped up Edit)

All I Ever Needed

Should’ve been some inspirational stuff here!

RGNX 💀⬇️…..
join the cause
unmask 
validate 
fortitude
strength
solitude
essence
RGNX ⬇️🤖

Old acc banned - Anabolic Sounds

Playlists are W.I.P.
More audios coming soon. And I also plan on making some playlists with anabolic and lound sounds of mine. I hope I will get popular soon. 🫡

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

El Makia
OPEN FOR
Booking | Collabs | Remixes | VA | Enquiries
⇴ DM or mail anaquiadj@gmail.com

Anaquia is recognized for its versatility in productions that capture the essence of contemporary Latin music. Drawing from a wide range of Latin American influences, Anaquia pushes the boundaries of established genres by blending Latin club, neoperreo, reggaeton, speed dembow, and guaracha with techno, trance, breaks, and experimental electronic sounds.

Their sonic experimentation goes beyond the dance floor. Anaquia has experience in sound design and creating soundtracks for video games, documentaries, short films, and miniseries, collaborating with artists, independent projects, and audiovisual production companies. These efforts have earned multiple awards and recognitions, thanks to standout projects in the audiovisual field.

The result of this creative diversity is a unique and captivating sonic experience, where each production not only serves as a journal of Anaquia's musical evolution but also as an archive of the trends and tastes of Bogotá’s vibrant nightlife.

1k ?????
Mehdabeats = depression
Contact @nolovesforms@gmail.com
Ig : m6hda

New tracks tagged #PR