In this episode, Jordan & Mateo explore the importance of digital marketing in the film industry and how it can make or break a movie's success. We begin by discussing what makes a good digital  campaigns for movies, which includes having a clear and concise message, using targeted advertising to reach the right audience, and creating engaging video content that build anticipation.

Next, we discuss how campaign for the upcoming Super Mario movie has done a great job of doing so. We discuss the various tactics used in the campaign, such as consistent video creation, using outside-of-the-box digital tactics, and partnering with popular influencers and brands.

Finally, we look back at the 1993 Super Mario movie and how it could have been more successful if it could have had a strong digital marketing campaign. We discuss the missed opportunities and how a more targeted and creative digital campaign could have helped the movie reach a wider audience and generate more interest.

Check out the trailer for the Super Mario Bros movie: https://www.youtube.com/watch?v=TnGl01FkMMo

Spring 2023

Movie Marketing Power-Ups

Do you remember the last time you wore your low rise jeans? Get them out of your closet; Y2K style is back! Flip your cassette tape to the 2000s to rekindle your romance with fashion nostalgia. 

In this episode of Fashion Rewind, Shubhangi Pandya and Jamie Brian discuss the role that social media has played in reviving Y2K fashion trends. We take a thrilling trip down memory lane, exploring the resurgence of Y2K trends, reimagined for the digital age. Learn how the digital realm breathes new life into these iconic styles as we dive into the world of fashion influencers. We'll introduce you to Gabi’s Vintage, a curator of vintage authenticity and Komal Pandey, an Indian fashion sensation weaving cultures into her unique ensembles. 

On the corporate PR side, Levi’s has leaned into fashion nostalgia trends to keep their brand a household name. We discuss how their celebrity partnerships and social media strategy have built relationships with Gen Z audiences. 

As we draw the curtains on this episode, we'll connect the dots between fashion nostalgia and the digital realm's PR landscape. Find out how this age-old yearning weaves its magic across generations and shapes the world of fashion.

Tune in and let Fashion Rewind guide you through the timeless voyage of fashion, where the past meets the present and influences the future.

Gabi's Vintage:
https://www.instagram.com/gabis_vintage/

Komal Pandey:
https://www.instagram.com/komalpandeyofficial/ 

Levi’s:
https://www.instagram.com/levis/
https://www.tiktok.com/@levis

Fall 2023

Fashion Rewind: Fashion Nostalgia and Social Media

When it comes to staying up to date with celebrities, we have seen a movement from tabloid news to social media since 2016. Since then, celebrities have begun to share their news on social media rather than relying on news organizations to always disperse news for them. In this episode, Taylor Cook and Eduardo Strobel dissect celebrities’ public relations tactics on social media. 

Celebrity Tea comments on the shift in how celebrity public relations function and provides positive and negative instances of their public relations on social media.

Ashton Kutcher and Mila Kunis’s apology video after showing support for the harassment case against Danny Masterson caused serious backlash on social media. We take a deep dive into other PR tactics they could have employed to handle the situation.

We also compare social media accounts of other celebrities, such as Taylor Swift and Nina Dobrev. Looking at the differences between these celebrities’ posts and their engagement with the public. Our goal is to examine each celebrities use of online listening, organic social media, and overall PR knowledge to leverage their social media platforms in their favor.

Tune in to Celebrity Tea to learn more about celebrities’ public relations and what works to create a bond with their followers.

Vanity Fair article: https://www.vanityfair.com/style/2016/12/celebrity-social-media-replacing-pr-publicists 

Ashton Kutcher and Mila Kunis’s apology video: https://www.instagram.com/reel/Cw-6kG2PusA/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

PR tactic by Molly McPherson: https://vm.tiktok.com/ZMjbosNp4/ 

Taylor Swift’s Instagram account: https://www.instagram.com/taylorswift/?hl=en 

Nina Dobrev’s Instagram account: https://www.instagram.com/nina/?hl=en 

Nina Dobrev’s TikTok account: https://www.tiktok.com/@nina?lang=en

Celebrity Tea: Dissecting Celebrity PR Moves on Social Media

"College Culture" is your go-to podcast for college experiences tailored to young women, offering insightful discussions on topics like navigating challenging roommates and building a strong personal brand during your college years. 

Hosted by Jill and Emily, this podcast shares practical advice, relatable stories, and insights to empower you on your personal journey. Whether you're just starting out in college or preparing for graduation, "College Culture" is your trusted companion for all things college, helping you develop the skills and confidence to thrive personally, and setting you on a path to future success.

Tune in and embrace the "College Culture" designed exclusively for the remarkable women shaping their college experiences and future careers.

Podcast Show Notes:
0:35 - Episode Intro 
1:34 - Personal Branding
3:26 - Personal Obstacles, COVID, Bad Roommates
7:05 - Self-Reflection
8:23 - Female Obstacles 
9:20 - PR Crisis 
10:24 - Finding Yourself
11:45 Digital PR & Social Media 
13:00 - Online Presence 
17:45 - Episode Conclusion  


Check out some articles and videos to learn more about personal branding:
- https://www.forbes.com/sites/goldiechan/2023/04/05/5-reasons-to-start-building-your-personal-brand-in-college/?sh=6ab0301a4c96 
- https://blog.hubspot.com/sales/the-ultimate-guide-to-personal-branding 
- https://www.linkedin.com/pulse/building-personal-brand-women-seema-chokshi/

College Culture

Welcome to "Swifty Strategized," where Veteran Swiftie Jocy and New Swiftie Katie dive into the enchanting world of Taylor Swift's ingenious PR strategies that have shaped Swift’s iconic career. Join us as we unravel the carefully crafted moves behind the music industry powerhouse, exploring the artistry of her public image, media interactions, and the strategic decisions that have solidified her status as a global pop sensation.

Where were you on National Snake Day? In this episode, Katie and Jocy recount the infamous feud between Taylor Swift and Kanye that led to Taylor Swift’s social media blackout. This feud ultimately changed Swift’s use of social media. Listen to find out if it was for better or worse.

In this episode, we cover:
- National Snake Day (1:06)
- The feud between Taylor Swift and Kayne West (2:10)
- Taylor Swift’s year hiding from the public (6:43)
- Taylor Swift’s social media blackout (7:05)
- Release of Reputation (7:15)
- How Taylor Swift used social media before the blackout (8:12)
     - Cat scratch photo (8:33)
     - Posts with Austin and Lorde (9:01)
     - Taylor Swift’s Tumblr presence(9:44)
- Taylurking (9:53)
- Secret Sessions (10:16)
- How Taylor Swift used social media now (11:00)
- Easter Eggs (12:34)
- How much should we share on social media? (14:00)
     - Pros of oversharing (14:25)
     - Cons of oversharing (15:15)
     - Cons of having a private social media presence (15:49)
- How a social media presence can contribute to misinformation (16:33)
- The impact and importance of Taylor Swift’s strategic social media plan (17:13)

To learn more about Taylor Swift’s old Instagram, check out this account that recreated all the old posts. https://www.instagram.com/taylorswift_insta13/

Check out some of our old Taylor Swift posts, including the new family drama series and Meredith owing Taylor 40 million dollars. And check out our not-so-favorite tweet from Kim Kardashian about National Snake Day. 
- Family Drama Series: https://www.instagram.com/p/CYmIPBCODXg/?utm_source=ig_web_copy_link
- Meredith: https://www.instagram.com/p/CSZ5Nkvn8QF/?utm_source=ig_web_copy_link
- Kim Kardashian's tweet https://twitter.com/KimKardashian/status/754818471465287680?lang=en

Connect with Jocy and Katie on socials!
Jocy: Instagram (holtsberry.jocy) & Tiktok (jocyholtsberry)
Katie: Instagram (katiemasko)

We want to hear from you! Message us your thoughts on the episode and share your favorite old Taylor Swift social media memory.

Swiftly Strategized: Unpacking Taylor Swift's Social Media Strategy

Welcome to "Popping the Influencer Bubble" the podcast that dives deep into the world of influencers, shedding light on those who are de-influencing their followers and the PR nightmares that have rocked the social media landscape. In an era dominated by the allure of online personalities, it's crucial to examine the less glamorous side of influencer culture.

Join Digital PR students Sydney Pendergast, Kaylie Norris, and Sunny Weisenberger as we unravel the stories of influencers who, intentionally or unintentionally, are de-influencing their audiences. 

In addition, we'll dissect the PR nightmares that have been proven through the social media realm. From ill-conceived marketing campaigns to controversial statements and actions, we'll explore the fallout and consequences that influencers face from the Kardashians to Family Vloggers, and how they become the center of public scrutiny.

Popping the Influencer Bubble

Dive into the PR world with The PR Predicament, where two PR practitioners, Eve and Cami, talk about every part of the profession. Join us as we discuss the misrepresentations of PR in the media, referencing characters like Samantha from "Sex and the City" and Olivia Pope from "Scandal." We highlight the misconception of PR work as glamorous and effortless, contrary to the profession's complex, strategic and often misunderstood nature. Together, we emphasize the importance of transparency, ethical practices and the evolving role of digital PR in today's landscape. The conversation dives into the challenges of explaining PR to family and the need for a more accurate portrayal of the profession in media to attract the right talent and respect. Ultimately, we stress the hard work, continuous learning and adaptability required in modern and digital PR.

Podcast Show Notes:
0:30 - Introduction 
0:51 - PR Has a PR Problem
1:03 - Samantha Jones
2:57 - The Oversimplification of PR
4:28 - Olivia Pope 
6:47 - Dramatization of PR
7:05 - PR Ethics
7:48 - Digital Realm 
9:25 - Key Takeaways 
 
To learn more about how to stay up to date with the latest digital industry updates in November 2023, check out this article: https://twooctobers.com/blog/digital-marketing-industry-updates-november-2023/
Or, for a little bit more entertainment, read this article analyzing PR professionals in the media: https://www.wmagazine.com/culture/emily-paris-sex-city-samantha-jones-absolutely-fabulous-edina-ultimate-pr-powerhouse

Be sure to connect with us on LinkedIn to stay updated and tell us what PR practitioner in the media you are!
Cami’s LinkedIn: https://www.linkedin.com/in/camrynlanning/ 
Eve’s LinkedIn: https://www.linkedin.com/in/genevievekrejci/


#PublicRelations #ThePRPredicament #PRMythsDebunked #DigitalPR #EthicalPR #PRonlinechat

The PR Predicament - Debunking PR Myths and Misconceptions

Thanks for tuning in to our podcast! Here are some highlights of what we covered:


Introduction: AI can give you issues when trying to create content. Whether the script doesn’t make sense or it isn’t the length you need, AI will almost always keep you hanging.

Willy Wonka Experience: This event that gained worldwide attention ended up being a disappointment after all of the promotion pieces that were created by AI ended up looking nothing like what was advertised.

Celebrity Scandals: Not everything is what it seems in the world of public relations especially when it comes to celebrity scandals. Be sure to fact-check all of the information you see online!


We discussed the power that AI has specifically in the world of public relations. From celebrities and brands to everyday people AI has its hands in the lives of everyone.

Spring 2024

PR AI Pandemonium - Luke & Sage

In this week’s episode of the Digital PR Podcast, Brookelyn, Caroline and Taylor dissect the public relations magic of three iconic celebrity duos. From Pitbull and Dolly to Martha and Snoop to Addison and Kourtney, all three duos serve up creative strategies and viral social media moments.

Introduction [0:29]
Pitbull & Dolly Parton [0:48]
Martha Stewart & Snoop Dogg [05:38]
Addison Rae & Kourtney Kardashian [09:06]
Our Theories [11:20]
Conclusion [14:49]

Thanks for listening to the Digital PR Podcast! Who is your favorite celebrity dynamic duo and who did we miss? Let us know in the comments.

PR Powerhouses: The Dynamic Duos Shaping Media Landscapes

In this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media. 

In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into specific creators and whether or not their content is as authentic as it needs to be.

Creators such as Adrien and Carson, Alix Earle and NFL man, Pookie and others commonly know for relationship content have a major influence on viewers. Today we focus on their content and analysis the authenticity. Is it ethical to share only the good parts? should more people be sharing the bad parts too? What is your take on this topic? include many of the questions we discuss in todays podcast.

Spring  2024

Digital Connections: Relationships in a Digital Age

The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

New tracks tagged #PROnlineChat