Podcasts have emerged as one of the most impactful innovations in digital media. They offer creators the ability to speak directly to listeners in a format that feels personal and genuine. Whether it’s storytelling, news, or lifestyle conversations, podcasts are redefining the way people consume content.

India, however, is still in the early stages of this movement. The global podcast industry is booming, and India is expected to follow the same path with rapid growth in both listenership and advertising revenue. This untapped potential makes podcasts a promising field for creators and businesses alike.

Partho Dasgupta, with his vast experience in media strategy, observes that podcasts give a voice to diverse creators while offering brands a trusted environment for advertising. He emphasizes that the medium’s authenticity is what sets it apart from traditional digital advertising.

The surge of regional content has made this medium even more inclusive. Podcasts in local languages are helping bridge cultural gaps and bring new audiences online. This is especially important in a country as linguistically diverse as India, where localized content drives deeper engagement.

Advertisers are beginning to realize the unique advantages of this format. As Partho Dasgupta highlights, digital voices are not just reshaping media, they are building trust, inclusivity, and innovation in India’s content ecosystem, creating opportunities for creators across the country.

Read More: https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/


Partho Dasgupta talks about How Digital Voices Are Changing Media

Amazon’s latest quarterly results have made headlines worldwide as the company reported a sharp rise in profits, reaching $13.5 billion compared to $6.7 billion last year. This financial leap reflects Amazon’s ability to adapt and grow, even in the face of global economic challenges. 
Partho Dasgupta, former CEO of BARC India and Managing Partner at Thoth Advisors, provides valuable insights into how strategic decisions helped Amazon achieve this success.

One of the key factors behind Amazon’s growth is its proactive approach to data privacy regulations. With stricter rules around cookie usage, particularly in Europe and California, companies face hurdles in online advertising. Amazon addressed these challenges early, ensuring compliance while maintaining strong advertising revenues. As Partho Dasgupta explains, this move not only protected Amazon from risks but also enhanced consumer trust.

The company’s advertising revenue surged by 20% in the April-June quarter, showcasing the success of its strategy. By leveraging first-party data and reducing dependence on third-party cookies, Amazon provided advertisers with accurate targeting options. According to Partho Dasgupta, this ability to turn challenges into opportunities has strengthened Amazon’s dominance in digital advertising.

Beyond advertising, Amazon launched ‘Ad Relevance’, a cookieless tracking tool that further boosts its appeal among brands. This innovation aligns with market trends and positions Amazon as a leader in post-cookie digital advertising. Partho Dasgupta believes this development reflects Amazon’s long-term vision.

Overall, Amazon’s adaptability, foresight, and strong use of technology have made it a role model for businesses worldwide. With continued focus on user trust and innovation, the company is well-positioned for sustainable growth. 

Read More: https://indianbusinesstimes.com/2024/09/02/partho-dasgupta-decodes-amazons-soaring-quarterly-profits-amidst-economic-challenges

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