In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI. 

Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue. 

Tune in to discover the future of data in marketing!


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