Join Myke Connolly on the Marketing and Cupcakes podcast as he sits down with John Sortno, the legendary godfather of radio ads, to discuss finding your audience for products and services. John shares his insights on defining your audience as potential customers and focusing on building your customer base within your market. He reveals his experience with the Vermont Teddy Bear Company, where he shifted his target audience from the general teddy bear market to men looking for gifts during Valentine's Day. They also explore how different businesses, such as pizza shops and service-based businesses like hair salons, can identify and reach their specific audiences.

Episode 9: Cracking the Audience Code: Strategies for Discovering Your Perfect Customers

You think you know who you are… until a DNA test throws you a curveball.

In this laugh-out-loud, heart-squeezing episode of The Luminous Life, we sit down with Dina Santarelli, commercial real estate powerhouse, self-proclaimed foodie, and one of Erika’s OG lash clients to talk about:

🍕 The best pizza in Bergen County (and why she’s mildly obsessed)
🇮🇹 The identity crisis that came from learning she’s only 72% Italian
💼 Thriving as a woman in a male-dominated industry
💖 How she met “her person” at 48 (and why she nearly swiped the wrong way)
💄 Beauty, confidence, and loving yourself at any age, size, or stage of life

Dina’s story is part rom-com, part career masterclass, and part “pull up a chair and eat with us.” Whether you’re here for the business wisdom, the relationship hope, or just a good restaurant recommendation, you’ll leave feeling lighter, hungrier, and more in love with your own journey.

Press play, pour the wine, and maybe… order a pizza.

📌 Connect with Dina: @theconnectedcontessa
📌 Follow The Luminous Life: @luminouslifepodcast

Finding Love at 48: Dina Santarelli on Beauty, Confidence & Chasing Big Dreams

Marketing and Cupcakes is marketing taught in simple ways, so you can improve your marketing skills and get more customers.

"The Luminous Life Podcast: Beauty Without The B.S." Join beauty business veterans, Erika & Marcella, as we share the real secret to looking good: feeling great. Join us as we question conventional beauty standards and reveal what it really takes to run a beauty business that puts your beauty  first. Discover the secrets our clients have trusted for years—where lashes, brows, and carefully curated skincare meet genuine self-care.

New tracks tagged #PizzaLoversUnite