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📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                    Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why the Next 12 Months Will be Harder for Cosmetic Lead Gen In summary, this new episode of the “Beauty and the Biz” podcast explains why cosmetic practice lead gen will get harder over the next 12 months. Additionally, it is becoming more expensive.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Here are two major reasons you should act now: AI leveled the playing field First, competitors—even solo injectors—can create pro-level blogs, ads, videos and social posts in minutes. Furthermore, the cost is almost zero. Also, they can look and sound like national brands without hiring agencies or paying for production. Consequently, the speed and volume of their content floods the market. Therefore, if you don’t match their pace, your practice risks becoming invisible. Organic reach is dropping fast Similarly, social platforms like Instagram, Facebook and TikTok prioritize paid ads. Thus, fewer of your followers see your posts unless you boost them. Likewise, Google search also pushes ads, maps and “People Also Ask” above organic results. Accordingly, ranking where patients click is harder than ever. Ultimately, chasing new leads will always matter. However, it’s no longer the most reliable growth strategy.                                                                                                                                                                                                                                                                                                                                                                                                                             Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    &nbsp; Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to&nbsp; and let’s grow your cosmetic...

Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA (Ep. 324)

Mandolin / Mandola / Mandoloncello / Violin / Contrabass player

Animato Mandolin Ensemble
Soongsil University OB Mandolin Orchestra

FOR MORE EPISODES AND CATHERINE'S FREE BOOK, VISIT
www.CatherineMaley.com

Book a free call with Catherine by visiting:
www.catherinemaley.com/book-a-call-with-catherine-maley/

Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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