Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the complete customer journey.

What You’ll Learn:

• Why CTR is Only the Beginning: Understand the limitations of CTR and why attention metrics matter more in today’s digital landscape.

• The Science of Delayed Attribution: Learn how consumer behavior unfolds over days, and how to connect ad exposure to conversions beyond immediate clicks.

• Ditch the Last-Click Mentality: Explore how multi-touch attribution and attention signals reveal deeper insights into your campaigns.

Who Should Attend:

• Digital marketers looking to refine their measurement strategies

• Advertisers interested in leveraging data to optimize ROI

• Analytics professionals seeking to uncover consumer intent

Understanding the full potential of attention metrics is essential for staying ahead in the ever-evolving digital marketing landscape. By moving beyond outdated models like last-click attribution and embracing delayed attribution and attention-driven insights, you can unlock new opportunities for campaign optimization and revenue growth. 

Join us for this transformative session and take the first step toward mastering advanced ad measurement strategies. Seats are limited, so don’t miss this opportunity to revolutionize your approach to ad metrics.

Looking Beyond CTR Unlock the Power of Attention Metrics

In-depth look at programmatic advertising, explaining the automated buying and selling of digital ad space using software and algorithms. Talking aboutl the core components, including Demand Side Platforms (DSPs) for advertisers and Supply Side Platforms (SSPs) for publishers, highlighting how they interact through Ad Exchanges, often via Real-Time Bidding (RTB). The benefits discussed include precision targeting, cost-efficiency, real-time adjustments, and transparent analytics, while also addressing challenges and exploring future trends like AI integration and privacy considerations. 

Mastering Programmatic Advertising_ A Comprehensive Guide

This talk provides an in-depth look at Connected TV (CTV) advertising. Unlike traditional commercials, CTV ads can be precisely targeted to specific audiences based on various data points and offer real-time measurement and cross-device retargeting. The text differentiates CTV from OTT (Over-The-Top) and highlights the growth of CTV viewership and ad spending, noting its benefits such as hypertargeting, personalization, and omnichannel remarketing. It also covers how programmatic buying facilitates the placement of CTV ads and discusses various targeting methods and best practices for effective CTV campaigns, emphasizing the importance of defining goals, tailoring creative, and continuous optimization.

Guide to Connected TV Advertising

Today we are talking about mobile programmatic strategies and general best practices. The outline key actions marketers should take for successful campaigns, such as optimizing for mobile, using data, and ensuring brand safety. Conversely, we also detail common mistakes to avoid, including neglecting ad quality, ignoring audience segmentation, and failing to monitor performance. Ultimately, achieving success in programmatic advertising requires careful planning, continuous optimization, and adherence to recommended procedures.

Programmatic Advertising_ Do's and Don'ts Guide

Topic: Google’s advertising dominance.
Ari Paparo discusses his childhood and professional journey (01:14), his book “Yield” (14:34), the origins and evolution of programmatic advertising (18:43), the unfair tactics Google used to maintain its dominance (23:02), the viability of the CPM-based model and the demise of the cookie (36:19), other players in the digital advertising market (39:55), upcoming innovations in ad delivery (41:54), and current regulatory issues (43:03).

Ep. 117 - Ari Paparo, CEO Of Marketecture Media And Author Of “Yield,” On Google’s Advertising Dominance”

Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception.
Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.

Digital Marketing platform for regulated brands – it’s our thing. We’re the #1 AdTech built for compliant advertising.

New tracks tagged #Programmatic advertising