Episode 130 of the Media People Podcast is LIVE with Jomboy Media CEO, Courtney Hirsch. We chat:

🎯 How Jomboy Media grew out of a Twitter account
🎯 Why breaking into sales was always the career goal
🎯 Why Courtney identifies as a Mom and CEO
🎯 MLB’s investment in Jomboy Media – and what it means for creator content
🎯 How east & west coast corporate cultures differ

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Views expressed by participants are personal.

EP130 - Jomboy Media CEO - Courtney Hirsch

Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing. 


Time Stamps:

0:30 Introduction - Social Media & Sports Marketing

1:26 Cleveland Browns “DawgPound” Logo Redesign Contest

4:25 Formula 1 & LEGO Partnership

6:55 Cleveland Cavaliers “Froggy” Meme 

10:16 Lewis Hamilton’s Arrival at Ferrari

12:45 Conclusion - Overall Benefits of Social Media in Sports


Resources:
https://sproutsocial.com/insights/social-media-sports-marketing/ 
https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo 
https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign 
https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot
https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/ 
https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl 
https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/
https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU 
https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade 
https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ 
https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/
https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/
https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ 
https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/
https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season
https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/

The Use of Social Media in Sports Marketing


This beta test might break the internet or break me, but either way, it’s rewriting how visibility, velocity, and verification work together.


This Minute Matters: The Messiness of Reinventing in the Lab of Technology and Life

The days of trusting brand influencers has come to an end as consumers push away from trusting people that are doing for the almighty dollar in respects not in their best interest. - This minute with me today will matter https://www.findsavants.com  or subscribe to tamlawrence.substack.com #business #publicrelations #marketing #media #earnedmedia #brandinfluencer 

August 1

This Minute Matters: The Days of Trusting Influencers has Come to a Halt

Today, I tuned in to Joel Osteen’s message about separation, purification, and release and it landed right where it needed to. Sometimes God doesn’t just want to bless us; He wants to purify what’s blocking the blessing.

I sat there with my notebook, writing down the things and people I needed to release. One of them was the man I met in New York.

For a while, I held onto the idea that maybe he was the one. But today I realized something freeing: if I keep holding space for someone who isn’t chosen for me, I’m closing the door on the one who is.

When we met, he was drawn to my story, my brokenness, my pain, my rebuilding. I think he felt comfortable knowing I wasn’t completely together. But that’s not love. That’s trauma bonding finding comfort in pain instead of growth.

This Minute Matters: Release is a Form of Respect

 "Visibility Without Credibility Is Just Noise." (drop comments, join the conversation, it's 29 minutes) hosted by the founder, CEO, and developer of The Savant™ Exposure+PlusTV™ Keynote Speaker Hub™-

The Savant PR Expert: Visibility vs. Credibility

Як потрапити в кадр стрітстайл-фотографа: розповідає Street Style Hunter.

https://www.instagram.com/street.style.hunter/

ЕПІЗОД 09

Make this minute Matter: with Tam Lawrence, PR Maven

Address Your Untreated Trauma

Here’s a Public Relations Billboard Moment:
“Authenticity is on life support and the internet pulled the plug.”

In the Wild West of the web, where algorithms rule and reality is optional, we’ve entered the age of digital cosplay. The unregulated internet and social media platforms didn’t just give people a voice they gave them a stage, a costume, and a script. Anyone can now become whatever they want: guru, mogul, healer, disruptor. Earned or unearned, it doesn’t matter. Just add a trending sound and a dramatic caption.

Welcome to the Great Pretender Era. The value of grit, ambition, and integrity? Drowned in a sea of likes, shares, and reposts. Ironically, the real professionals—the ones with credentials, receipts, and results—are now swimming in the same swamp as imposters and amateurs. It’s not about expertise anymore. It’s about engagement. And if your post doesn’t scream, cry, or explode, good luck getting noticed. https://www.findsavants.com https://id.realsavants.com 

This Minute Matters:

In the Wild West of the web, where algorithms rule and reality is optional, we’ve entered the age of digital cosplay. The unregulated internet and social media platforms didn’t just give people a voice—they gave them a stage, a costume, and a script. Anyone can now become whatever they want: guru, mogul, healer, disruptor. Earned or unearned, it doesn’t matter. Just add a trending sound and a dramatic caption.

Authenticity is on life support—and the internet pulled the plug

СЕМПЛ-СТОК — це розмови з тими, хто робить фешн зсередини: від прототипів колекції до маркетингу. З героями індустрії ми чесно обговорюємо, що працює, що — ні, осліджуємо конкретні кейси, механіки запусків та інсайдерські моменти. Ну і трохи пліткуємо!

Lively & insightful chats with the people who power the media industry.

The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

Thousands of professionals are waking up to a new truth  visibility without authenticity is just noise.

That’s why so many have found their way to The Savant the collective that doesn’t chase clout; it cultivates credibility.

Inside The Savant, we’ve architected a world where presence becomes power, connections spark conversions, and collaboration replaces competition.

The Savant: A Collective Vision for Business Excellence
​

The Savant is not merely a concept; it is a dynamic ecosystem, a shared collective of professionals seamlessly integrating their media platforms to influence spaces where affluence, authenticity, and loyalty converge. At its core, The Savant View podcast serves as the beacon of this movement, delivering curated content that resonates with individuals poised to support and engage with each episode, fostering growth both personally and professionally.

The CMA Mantra: A Framework for Influence

The cornerstone of our success lies in the CMA mantra, Collaborate, Mentor, Amplify. Each member is empowered to:

Utilize their social media platforms effectively

Engage in meaningful referrals

Leverage introduction currency within their circles of influence

This cultivated approach is unmatched, demanding dedication to leadership that embodies giving as a means to gain what we deserve.

Business Landscape in America

Understanding the environment in which The Savant operates is critical:

33.2 million small businesses are currently active in the United States.

Small businesses account for 99.9% of all U.S. businesses, showcasing the vast potential for influence.

The business growth rate is projected to increase by 2.3% annually through 2030.

Projected Growth of The Savant and The Savant View Podcast

The Savant is on a trajectory of exponential growth:

Listener Base: Projected to grow by 150% over the next 2 years, reaching diverse, engaged audiences.

Membership Expansion: Anticipated to see a 200% increase in collective members, fostering deeper relationships and broader influence.

Engagement Metrics: Aiming for a 300% rise in cross-platform interactions, driven by strategic content and community events.

Goals, Objectives, and Radical Consideration

The Savant stands as a radical condition, a transformative force that redefines how members perceive and engage within their ecosystems.

Goals: Cultivate authentic relationships that transcend traditional networking.

Objectives: Sustain consistent growth through innovative strategies and member collaboration.

Radical Consideration: Embrace bold, forward-thinking approaches to business and community building.

Consistency in Relationships: A Personal and Professional Mandate

Sustaining relationships is not incidental; it is intentional. The Savant fosters:

Synergistic Partnerships: Ensuring members support each other’s endeavors both online and in-person.

Loyalty: A pillar of the collective, driven by mutual respect and shared goals.

Community: An unmatched environment where authenticity thrives, and radical ideas flourish.

Conclusion

We are the current radical condition, re-shaping perspectives, elevating business practices, and creating an eco-system where loyalty, growth, and authenticity are paramount. The Savant is not just a community; it is a movement poised to redefine success for its members and beyond. 

https://www.findsavants.com 
#publicrelations #mediarelations, #business, #brandtrust, #buildingtrustwithconsumers #sustainable #authenticatedprofessionals #authenticatedbusinesses

New tracks tagged #Public Relations