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Web3 Weekly Podcast Ep.60 - Let’s talk about Real World Assets and Regulation

During the NFT.NYC 2024 Conference in New York City, BlockchainJournal.com editor-in-chief David Berlind interviewed Jonathan G. Blanco, CEO and founder of Niftmint. The two discussed the evolution of his company and the challenges facing enterprises in the realm of tokenization. According to Blanco, Niftmint's namesake service is a blockchain-based tokenization platform that, among other things, allows organizations to offer digital versions or "twins" of their physical products to customers in a way that seamlessly integrates into existing non-blockchain e-commerce platforms. NFT-based strategies that involve this sort of "digital twinning" are referred to as "phygital" strategies.

One key feature of the platform that could appeal to businesses is that brands and customers do not have to transact with one another using cryptocurrencies in a way that's typical of many blockchain-based solutions. While Niftmint manages the crypto-specific nuances of using blockchain in the background, organizations and customers can transact with one another using fiat currency like the US dollar.

In the interview, Blanco explains the use case for tokenization of real-world assets (RWAs), particularly in the context of luxury brands like high fashion manufacturers. He explains how brands can offer customers NFT-based digital twins of the physical items they buy, thereby enhancing the consumer's overall brand experience and potentially mitigating issues like counterfeit products where the digital twin can serve as a blockchain-based (and therefore cryptographically secured) Certificate of Authenticity. But certificates of authenticity are simply one advantage of pairing individual NFTs with their real world counterparts. As Blanco explains, once a physical product is paired with something like an NFT that's programmable, all sorts of new experiences and business process efficiencies can be tied to that inventory item in a way that benefits manufacturers, marketers, consumers, and other product ecosystem stakeholders (wholesalers, retailers, etc). 

Blanco was a speaker at NFT.NYC, and in his presentation, he argued that current trends in artificial intelligence are driving a significant amount of distrust in the provenance of content and physical goods and that blockchain-based tokenization of both is the most obvious solution. As a result of AI, Blanco predicts a future where consumers will shift their spending to only those physical and digital products that involve a digital guarantee of provenance.

To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/risks-posed-ai-could-drive-consumer-demand-blockchaintokenized-physical-and-digital-wares

The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=j_BEGXQU6xI

Risks Posed by AI Could Drive Consumer Demand for Blockchain-Tokenized Physical and Digital Wares

In episode 15 of XDC The Stream, Lance and Quincy speak with Logeswaran, a Blockchain Solution Architect with Plugin. They discuss life as a blockchain developer, data feeds, decentralization in the age of AI, tokenization of real-world assets, medical uses for blockchain, and so much more.

EPISODE 15: LIFE AS A BLOCKCHAIN DEVELOPER

In episode 16 of XDC The Stream, Lance speaks with Ray Buckton and Tyler Sherwin of RWA World – an ambitious company committed to identifying and categorizing the tokenization of a wide range of real-world assets on blockchain. They discuss the RWA World project, standardization, categories of RWAs, the so-called plumbing of the global financial system, and more.

EPISODE 16 - TOKENIZATION OF REAL-WORLD ASSETS ON BLOCKCHAIN

Welcome to Web3 Weekly by Blockstars, hosted by the Blockstars team. We will be talking about everything Web3 and Blockchain. Apart from the weekly Podcast, we will also use this platform to include keynote speeches our team presents. We will keep this light and fun, and easy to listen to. We will dive deep into the technology from time to time, but our goal is to educate and bring all of you on the Web3 journey with us. We will talk about popular technologies such as NFTs and Crypto, and please be advised whatever is spoken about here is not financial advice.

It’s often difficult to cut through the noise and join discussions about the real-world use of blockchain technology. On XDC The Stream, Lance Lilly and Dave Marcus speak with experts around the globe to discuss the history, challenges and technological innovations of blockchain in some of the most impactful industries. Tune into this monthly podcast to gain insight into how these industries operate and how blockchain technology can make a difference moving forward. Be sure to leave comments or suggestions and let us know industry topics you’re interested in learning more about.

DISCLOSURE: The content herein represents the individual perspectives of the XDC community members and does not reflect the official stance of the XDC Foundation.

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New tracks tagged #REALWORLDASSETS