Today's podcast is a full-blown peak behind the curtain at Gym Reinforcements. 

We share how we screen Gym Owners and decide if they are a good fit.

And we did a meta-study of all of our customers and made a list of our BEST and WORST clients.

We don't see any account as a failure, we see it as a learning lesson to get better and get more clear on who we serve and who we don't. 

Listen to today's episode for a raw and real look into our experiences serving Gym Owners at GR.

RYG #129: Lessons from Our Top and Toughest GR Clients

If you are having a higher than normal number of cancellations, this episode for you.

If you tend to get a higher amount of cancels, during the holidays then this episode is for you.

If you want to better serve your clients and improve your client experience, this episode is for you.

Don't wait for attrition problems to do something about it. This is the playbook to having healthy attrition all year long!

RYG #130: The Magic Bullet to Attrition Problems

PROTECT YOUR GYM FROM LEGAL TROUBLES
I had a special guest on the podcast this week. Matthew Becker is with Gym Lawyers.

He knows the struggles of our industry because he was a Gym Owner for many years.

In this episode, we covered a wide array of topics for new gym owners to seasoned gym owners with multiple locations.

I took questions submitted by Gym Owners and did a full Q&A.

This episode was PACKED with value to protect you and your business from legal issues.

If you got value, be sure to subscribe!

RYG: 131: Protect Your Gym From Legal Troubles with Matt Becker

RYG: 132: Picking Priorities - Retention or Sales?

This week I got to interview my good friend Kuy Houser. He's the owner of Real Wellness in College Station, TX.

He shares his gyms unique approach to fitness, nutrition and health coaching.

It's truly a merge of medicine and movement under one roof. I see the fitness industry trending this direction so he's a trailblazer.

Listen to hear how he built his gym to stand out from the competition and provide top notch service for his clients.

RYG: 133: Merging Medicine and Movement with Kuy Houser

Ready to save money on taxes?

In this episode I shared my top 10 tax strategies that legally helps you to put more money in your pocket.

This is one of the most valuable podcasts you will listen to. Be ready to take notes and have a meeting with your CPA so you can save money before the year wraps up!

RYG# 134: 10 Tax Strategies for Gym Owners

This week's episode is all about helping you uncover hidden money in your gym.

It's there RIGHT NOW.

You just need to listen to this episode and extract it.

You can add 60k in revenue minimum by looking at these hidden sources of value.

RYG# 135: Hidden Money in Your Gym

20 YEARS OF GYM OWNER WISDOM

This week I got to interview a legend in the fitness industry - Vince Gabriele. 

He has two decades of experience as a trainer that eventually went on to open a gym. 

Now he consults Gym Owners and helps them to build a wildly profitable business.

In this episode, he pulls back on the curtain on what he teaches around mindset, systems and pricing to help gym owners create more impact and income.

Enjoy this wide ranging episode with Vince Gabriele!

RYG# 136: 20 Years of Gym Owner Wisdom with Vince Gabriele

3 GYM OWNERS, 6 LEADERSHIP MISTAKES
In this episode I got with two other Gym Owners to riff on the mistakes we've made through the years.

These are a real world examples so we can pass them on to others so they don't have to repeat them.

Being a leader is tough but hopefully we make it a bit easier by sharing our war stories. Enjoy!

RYG# 137: 3 Gym Owners Share 6 Leadership Mistakes

LESSONS FROM HIRING 20 GMs
Over the years I've hired almost two dozen General Managers. 

That's alot of reps in an area where most people might high 2-3. 

That many reps has trained my eyes to look for red flags and green flags during the hiring process.

I pass on my exact filters I'm looking for when hiring a GM so you can speed up your hiring process.

Enjoy!

RYG# 138: Lessons from Hiring 20 GMs

Connect with Giuseppe
Instagram:  @giuseppe.a.mellone

RYG# 139: The Playbook to $100k/mo with Giuseppe Mellone

RYG# 144: 3 Huge Decisions Every Gym Owner Must Make

Mark is a true pioneer in the fitness industry. As the co-founder of Mark Fisher Fitness, he redefined what a gym could be by creating an inclusive, wildly fun, and quirky approach to fitness. 

His clients a.k.a 'Ninjas' could expect the ultimate mixture of entertainment and science-based fitness.

Mark had a unique approach to client experience, recruiting and culture … which we dig into.

These days, Mark is the co-founder of Business for Unicorns, where he helps Gym Owners and Studio Owners to grow their businesses while still living an extraordinary life. 

You can pick up his FREE Little Book of Gym Marketing Secrets here... go.businessforunicorns.com/gym-marketing-secrets

Enjoy this extremely entertaining episode with Mark Fisher!

RYG# 145: Hiring Unicorns With Mark Fisher's Talent Funnel

LEADGEN IN TOUGH MARKETS
Nothing makes growing a gym easier than a consistent flow of leads.

And nothing makes it harder then no leads. 

Leads create conversations.
Conversations create trust.
Trust creates sales.
Sales creates revenue growth. 

That's why we wanted to share our bag of tricks for gyms in a TOUGH MARKET.

Today's episode is for Gym Owners who have tried everything and they don't know what to do next.

Take notes and most importantly...TAKE ACTION!

RYG# 146: Lead Generation in Tough Markets

Gym Owners!
I know you want more revenue which is why I'm share 3 ways to make that happen.

And I bet you are not using at least one of the ideas on my list. 

We are covering upsells, downsells and closing incentives.

If you want real world examples of how to use these in your gym, then you can't miss this episode.

And if you enjoyed it, please give the show a 5-star review and subscribe!

RYG #147: Add $100,000/Yr with These 3 Ideas

BUILDING AN IN-DEMAND FITNESS BRAND
My guest on the podcast this week is Jason Meland.

He went from Gym Owner to Franchisor to Ninja Warrior to Online Fitness Coach.

It was quite a journey and we unpack it. And he shares his best strategies to create content that attracts ideal customers.

He created a success online fitness coaching business and now he teaches them to others who want to follow that same path. 

Since he has Gym Owner experience, he shares how it applies to a brick-and-mortar business. 

Enjoy this great episode with Jason Meland!

RYG# 150: Building an In-Demand Fitness Brand with Jason Meland

MARKETING MINDSET FOR GYM OWNERS 
Today I want to reset your expectations on paid ads. 

In this episode, we discuss how to calculate your LTV so you know your marketing budget each month. 

And we go over ways to optimize your ads from start to finish. 

Check out this episode if you want to figure out how FB ads once and for all.

RYG #148: Marketing Mindset for Gym Owners

This week I sat down and interviewed a Gym Owner who grew from 140 to 250 members in less than 6 months from one big change. 

This is why it's powerful to learn from your peers because you find out about the small hinges that swing big doors.

If you want to add more members quickly, this is a can't-miss episode. 

Matt doesn't hold anything back and gives you all his golden nuggets of growth.

If you enjoy this episode, be sure to subscribe so you don't miss another one!

RYG# 151: From 160 to 250 Members With One Change with Matt Fritzeen

Dustin Bogle has 20 years experience in the fitness industry and has owned 6 gyms in California. In this podcast he's helping Gym Owners scale their business with his proven strategies and frameworks. 

📘 Order his book "Reinforce Your Gym" on Amazon
📲 Book a call with him at FreeCallWithDustin.com

New tracks tagged #Reinforce