WHAT IS REPURPOSE 3030? 
( AI Generated Summary ) 
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Let's spend the next 30 days (or so) repurposing all the great content we have created throughout the year.

​Rather than simply creating more content, why not use what you have and create some highlights of our best content so far? 

It’s a fantastic chance to reflect on the year and collect all of the best bits in one handy location for our community.
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Repurpose 3030 (In A Nutshell)
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​​​Repurpose 3030 is a strategy encouraging individuals to reutilise their existing content that is working well by generating variations over a focused 30 day period.

​It emphasises maximising content value by transforming assets into various formats like blog posts, videos, or podcasts to reach wider audiences with diverse preferences.

​​The idea highlights how this approach boosts SEO and discoverability by targeting additional keywords and keeping websites fresh for search engines, which ultimately drives organic traffic.

​​Furthermore, repurposing reinforces brand messaging through consistent communication across platforms and increases content lifespan and shareability, making content more enduring and widely distributed.

​​In essence, it promotes an efficient content strategy that enhances reach, improves SEO, strengthens branding, and extends content relevance.

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​❓ How Does Repurposing Your Content Help?

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​​✅ Maximises Content Value

​Repurposing enables extracting more value from every piece of content, allowing assets to live in multiple formats (such as blog posts, videos, podcasts, or infographics) and reach more audience segments without the need for constant new creation.

​​✅ Expands Audience Reach

​​By adapting content into different formats and distributing it across various channels, ​​organizations can tap into new markets and cater to diverse consumption habits, whether someone prefers reading, listening, or watching.

​​✅ Boosts SEO & Discoverability

​​Repurposing old or evergreen content lets businesses target additional keywords, improve site visibility, and keep their website fresh for search engines, all of which drive more organic traffic and improve search rankings.

​​✅ Reinforces Brand Messaging

​​Repurposing helps strengthen brand identity and ensures core messages are consistently communicated across different platforms and content types, making the brand more memorable to its audience.

​​✅ Increases Content Lifespan & Shareability

​Adapting content keeps it relevant over time, making it evergreen and more likely to be shared across multiple platforms and by varied audiences. 

​​In summary, repurposing content allows for greater efficiency, expanded reach, enhanced SEO, reinforced branding, and longer content lifespan, all essential for successful content strategy. 

#Repurpose3030

WHAT IS REPURPOSE 3030? (The 2025 Edition)

WHY REPURPOSING MAKES SO MUCH SENSE
( AI Generated Google Notebook Summary )  

Repurposing content is a resourceful, strategic way to amplify your personal brand’s impact while making the most of your creative efforts. 

(1) Reinforces Your Brand Message

Sharing your message in multiple formats consistently helps make your brand memorable and cements your expertise in your niche. 

Repetition across channels and content types ensures your audience understands what you stand for, making you easier to recognize and trust.

(2) Expands Your Audience Reach

Not everyone hangs out in the same digital space; repurposing content for blogs, social posts, videos, podcasts, or infographics meets your audience where they are and exposes your brand to new groups. 

A single core idea can appear in LinkedIn articles, Instagram captions, newsletters, and more, dramatically multiplying your visibility.

(3) Saves Time and Maximises Value 

Instead of reinventing the wheel, repurposing allows you to extract more value from existing content, stretching your resources and reducing creative burnout. 

This efficiency frees up time for strategy and other growth activities, while maximizing the return on your content investments. 

(4) Builds Authority & Engagement 

By covering the same topic from new angles in various formats, your content signals depth, expertise, and relevance. 

Repurposed assets keep your feed active, maintain audience interest, and increase touchpoints for engagement.
 
(5) Improves Consistency Across Platforms 

Regularly sharing repurposed content ensures your brand voice stays strong and consistent, no matter the platform. This consistency helps form a recognizable presence and builds a memorable identity online.

WHY REPURPOSING YOUR CONTENT MAKES SO MUCH SENSE

WHAT IS SUBSTACK & WHY IS IT SO POPULAR?

Substack is a platform that lets writers, podcasters, and video creators publish directly to their audience and get paid through subscriptions.

Think of it as a hybrid between a blog, a newsletter service, and a social network.

What Does Substack Do?

• Publishing

Creators can write articles, record podcasts, or post videos.

All in one handy location.

• Distribution

Content is sent straight to subscribers’ inboxes and also lives on a clean, public-facing site.

• Monetisation

Writers can offer free or paid subscriptions.

A few hundred paying subscribers can already support a creator’s livelihood.

• Community

Features like Notes (a Twitter-like feed), Chat, and live video create real-time engagement between creators and their audiences.

Why Is It Popular?

• Simplicity

No need to juggle a blog, email tool, and social media, Substack combines them.

• Creator Control

You own your content and your subscriber list.

Substack is like a Swiss Army knife for creators

🛠️ Core Tools for Creators

• Publishing Platform:

Write essays, articles, serialized fiction, or newsletters using a clean, distraction-free editor.

• Email Distribution

Posts go straight to subscribers’ inboxes, ensuring direct reach without algorithms getting in the way.

• Audience Management

Substack handles subscriber lists, analytics, and payment processing so creators can focus on content.

🌱 Growth & Community Features

• Built In Discovery

Readers can browse and follow creators across genres, like a social feed for newsletters.

• Notes & Chat

Engage with readers in real time, fostering loyalty and feedback loops.

• Podcast Hosting

Creators can publish audio episodes directly on Substack and distribute them to major podcast apps.

Substack’s real magic lies in its simplicity
It lets creators build sustainable media businesses with minimal overheads.

Substack strips away the noise and lets creators focus on what they do best, making compelling content and building direct relationships with their audience.

WHAT IS SUBSTACK & WHY IS IT SO POPULAR?

Why Is Sound Cloud The “Hidden Gem” For Podcasters?

•	SEO Advantage

SoundCloud descriptions can use up to 600 words, which means podcasters can use this feature to add stuff them with keyword rich content.

This longform text boosts discoverability in Google search.

•	Low Competition

Since platforms like Spotify and Apple dominate listener attention, fewer people optimize for SoundCloud, making it an untapped SEO channel.

•	Scalability

With hundreds of episodes fully described, Google views the creator as consistent and authoritative, increasing overall visibility.

Key Takeaway for Podcasters 

Using SoundCloud strategically, by uploading episodes and writing detailed descriptions can significantly improve your podcast’s search engine ranking and help attract organic traffic from people who might never find you on Spotify or Apple Podcasts.

SOUND CLOUD - THE HIDDEN GEM

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of weekly Social Audio shows about this now.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

New tracks tagged #Repurpose3030