In this Inside Personal Growth conversation, Greg Voisen interviews Ben Swire, award-winning designer, co-founder of Make Believe Works, and former IDEO design lead, about his upcoming book Safe Danger: An Unexpected Method for Sparking Connection, Finding Purpose, and Inspiring Innovation (Hardcover – October 14, 2025).

Swire introduces the concept of “safe danger,” a sweet spot between comfort and risk where trust, belonging, and creativity thrive. Drawing from his own journey—transitioning from corporate marketing into design and culture-building—he shares how playful, low-stakes activities help individuals open up, teams bond, and organizations foster innovation.

This episode is filled with stories, strategies, and real-world examples that show how Safe Danger can change not only the way teams work but also how people connect in their everyday lives.

🎧 What Listeners Can Learn
-How the idea of safe danger helps people embrace vulnerability and creative risk-taking.
-Why competition, passivity, and “old news” undermine team-building—and how to overcome them.
-The role of generosity and small gestures in shaping workplace culture.
-How to design activities that engage skeptics, introverts, and reluctant participants.
-Practical methods for combating workplace loneliness and fostering belonging.

Our Guest, Ben Swire:
➥ Book: Safe Danger: An Unexpected Method for Sparking Connection, Finding Purpose, and Inspiring Innovation
➥ Buy Now: https://a.co/d/4MaDKSp
➥https://www.benjaminswire.com/
➡️Instagram: https://www.instagram.com/now.and
➡️Facebook: https://www.facebook.com/benjaminswire
➡️LinkedIn: https://www.linkedin.com/in/benswire

Learn more about your Inside Personal Growth host, Greg Voisen:
➥ https://gregvoisen.com
➡️Instagram:  https://www.instagram.com/insidepersonalgrowth/  
➡️Facebook:   https://www.facebook.com/InsidePersonalGrowth/
➡️LinkedIn:     https://www.linkedin.com/in/gregvoisen/ 
➡️Twitter/ X:  https://twitter.com/lvoisen/

Podcast 1254: Safe Danger: An Unexpected Method for Sparking Connection, Finding Purpose, and Inspiring Innovation

Inside Personal Growth provides listeners with over 1000 high quality interviews featuring leading authors in the field of personal development. This online podcast program is curated with content from international experts in the art of transformation. It is our mission here to tune listeners into an audio experience that will entertain and educate to help improve every facet of their lives. 

Since 2007, Inside Personal Growth has connected people with the wisdom and resources they need to work through challenges and strengthen their internal compass on the pursuit toward wellness and mastery. Our archive features over 800+ podcasts. Each show offers insight into the minds of writers behind leading book titles. 

Visit the website to browse our archive. We hope you enjoy this important, public resource. 

Are you an author, speaker or publisher in the field of personal growth? Contact us to learn more about how to get interviewed, advertise on our site and become an affiliate member. Find more information on our website: www.insidepersonalgrowth.com

New tracks tagged #Safe Danger Book 2025