Selling Value to Advertisers Fixated on Price with Sales Training Coach Ryan Dohrn. More about Ryan online at RyanDohrn.com . Sales training, sales tips, and sales advice in one podcast. If you like Brian Tracy, Grant Cardone, Jeffrey Gitomer, David Hoffeld, Dan Waldschmidt, or Gary Vaynerchuk you will love this podcast too.

For more actionable advice and to send in your questions, email ryan@ryandohrn.com. Subscribe and stay tuned for more tips on sales and marketing!

00:28 Understanding Value-Based Selling
01:17 Three-Step Process to Value-Based Selling
02:04 Practical Examples of Value-Based Selling
04:34 Exercise: Identifying Features and Benefits
09:23 Using AI in Sales
13:33 Effective Email Subject Lines
17:27 Conclusion and Final Thoughts

Selling Value to Advertisers Fixated on Price with Sales Training Coach Ryan Dohrn

Standing Out in a Noisy Sales World with Sales Training Coach Ryan Dohrn. More about Ryan online at RyanDohrn.com . Sales training, sales tips, and sales advice in one podcast. If you like Brian Tracy, Grant Cardone, Jeffrey Gitomer, David Hoffeld, Dan Waldschmidt, or Gary Vaynerchuk you will love this podcast too.

For more actionable advice and to send in your questions, email ryan@ryandohrn.com. Subscribe and stay tuned for more tips on sales and marketing!

Standing Out in a Noisy Sales World with Sales Training Coach Ryan Dohrn

Creating Urgency With Clients with Sales Training Coach Ryan Dohrn. More about Ryan online at RyanDohrn.com . Sales training, sales tips, and sales advice in one podcast. If you like Brian Tracy, Grant Cardone, Jeffrey Gitomer, David Hoffeld, Dan Waldschmidt, or Gary Vaynerchuk you will love this podcast too.

For more actionable advice and to send in your questions, email ryan@ryandohrn.com. Subscribe and stay tuned for more tips on sales and marketing!

Creating Urgency With Clients with Sales Training Coach Ryan Dohrn

Billion-Dollar Sales Coach Ryan Dohrn shares proven strategies to sell right now amidst economic uncertainty.  With over 35 years of experience in media sales training, ad sales training, and corporate sales training, 

Whether you're in media, advertising, or corporate sales, this is essential sales training that will help you boost client retention and protect your revenue stream. RyanDohrn.com

Watch now and transform your close rates. RyanDohrn.com or SalesTrainingWorld.com . If you like Brian Tracy, Grant Cardone, Jeffrey Gitomer, David Hoffeld, Dan Waldschmidt or Gary Vaynerchuk you will love this podcast too.

Proven Strategies to Sell Amidst Economic Uncertainty with sales coach Ryan Dohrn

Billion-Dollar Sales Coach, Ryan Dohrn shares proven strategies to sell right now amidst economic uncertainty.  With over 35 years of experience in sales training, corporate sales training, and corporate sales training, 

Whether you're in media, advertising, or corporate sales, this is essential sales training that will help you boost client retention and protect your revenue stream. RyanDohrn.com

RyanDohrn.com or SalesTrainingWorld.com . If you like Brian Tracy, Grant Cardone, Jeffrey Gitomer, David Hoffeld, Dan Waldschmidt or Gary Vaynerchuk you will love this podcast too.

Selling When the Economy Is Uncertain with Sales Coach Ryan Dohrn

🌟 Discover the Secrets of Superstar Sellers! 🌟

Ever wondered what sets the top sellers apart? In this video, I reveal three essential habits that superstar sellers practice daily to achieve phenomenal success. Whether you're in corporate sales, media sales, or any sales role, these strategies are game-changers. Get ready for actionable sales training, expert advice, and invaluable sales tips that will elevate your selling game. Don't miss out—watch now and start transforming your sales approach today!

🔔 Subscribe for more insights on sales training, corporate sales strategies, and effective sales tips!  More online at http://RyanDohrn.com

Superstar Sellers Do These 3 Things, Sales training with Ryan Dohrn

In this episode, I dive into the art of leading your buyers through a seamless journey that makes saying "yes" an easy decision. You’ll learn how to be a trusted guide, suggest outcomes that align with their goals, and create a buying experience that feels natural rather than forced. As the Billion Dollar Sales Coach with over 30 years helping sales teams succeed, I’ll share actionable strategies from my experience in media sales and corporate sales training that will help you connect, influence, and close more effectively. Whether you’re selling locally or globally, mastering the buyer journey is key to consistent revenue growth. Tune in to discover how better guidance drives better results.  More online at:  http://RyanDohrn.com  If you like Grant Cardone, Brian Tracy, Zig Ziglar, Jeffrey Gitomer, or Tom Hopkins you also love this podcast.

Guide Your Buyer: Mastering the Journey to Close More Sales

Why do some sales teams miss their goals while others thrive? In this episode, I walk you through my proven 4P framework to diagnose and fix performance issues: Product, People, Process, and Price. You’ll learn how to identify where the breakdown is happening, why most managers overlook the real root causes, and what steps to take to get your team back on track.

As the Billion Dollar Sales Coach with more than 30 years of experience in media sales training, corporate sales training, and broadcast sales training, I’ll share practical sales advice and sales tips that you can immediately apply to your team. Whether you lead magazine sales training sessions, manage local ad sales training, or run corporate programs, this 4-step process gives you clarity on how to course-correct quickly and effectively.

Tune in to discover how better guidance drives better results. More online at: http://RyanDohrn.com
 If you like Grant Cardone, Brian Tracy, Zig Ziglar, Jeffrey Gitomer, or Tom Hopkins you also love this podcast.

Why Sales Teams Miss Goals, And How to Fix It

The healthcare sales process is more complex than ever — with AI committees, long sales cycles, and multiple stakeholders shaping every deal. In this episode of the B2B Sales Trends Podcast, Harry Kendlbacher sits down with Stacy Faught, National Director of Sales and Marketing, North America, Clinical Decision Support Products at Beckman Coulter Diagnostics, to explore how elite sellers build trust and relationships at every level to win in today’s environment.

🔗 Explore more insights: www.globalperformancegroup.com

You’ll learn:

- How to build multi-level “zipper relationships” that protect your deals
- Why AI in healthcare sales adds new complexity to the buying process
- How to balance patience and persistence in long sales cycles
- The role of value selling and storytelling in closing critical opportunities
- Stacy’s best sales tips for thriving in a VUCA environment

⏱️ Timestamps

00:00 – Introduction: Harry welcomes Stacy Faught to discuss the healthcare sales process
02:10 – Why AI committees make healthcare sales more complex
05:02 – How long sales cycles impact sellers and customers
07:20 – Patience vs. persistence: sales tips for navigating hospital buying
08:45 – Button vs. zipper: how to build relationships at every level
12:03 – Thriving in uncertainty: VUCA tolerance in healthcare sales
16:08 – Top 3 qualities of elite sellers: listening, value selling, storytelling

💡 Key Takeaways

- AI adoption in hospitals introduces new committees and adds layers to the sales process.
- Elite sellers create zipper relationships instead of relying on a single champion.
- Compassion and empathy are essential when buyers face long, frustrating sales cycles.
- Value selling and storytelling build the emotional connection that closes deals.
- Resilience and VUCA tolerance are what separate top sales performers.

👤 About Guest

Stacy Faught is National Director of Sales and Marketing, North America, Clinical Decision Support Products at Beckman Coulter Diagnostics. With over 20 years of experience in healthcare sales and marketing, Stacy specializes in guiding hospitals through complex buying processes, AI adoption, and building elite sales teams that win.

Connect with Stacy Faught on LinkedIn: https://www.linkedin.com/in/stacy-faught-b601905/

If this episode sparked new thinking, share it with your team.

🎧 Subscribe for weekly insights on modern selling, leadership, and performance.
🔗 Explore more at www.globalperformancegroup.com

77. The Healthcare Sales Process: How to Build Relationships at Every Level

What are the three main things you need to do to close out your sales in fourth quarter and exceed your goals.  Billion dollar sales coach Ryan Dohrn shares his three main areas of focus as he closes out fourth quarter of the year.  This podcast is all about corporate sales training, sales, advice, sales training, and so much more.  More online at http://RyanDohrn.com

Kill Your Q4 Sales Goals!

Ryan Dohrn is an Emmy winning motivational business advisor.   He has trained over 30,000 sales professionals in 7 countries.  Keynote speaker, Emmy winner, business book author.  Featured by Forbes.com, CNN, USA Today.  Sales training advice, business tips, proven sales training techniques and marketing advice to grow your business.  Ryan's sales training advice is tactical and practical because he still actively sells today.  No fluff.  No Bull.  Sales advice and sales training for all phases of your sales life.  Sales Tips from corporate sales training advisor Ryan Dohrn.  Learn more online at http://RyanDohrn.com If you like Ryan Dorn, Brian Tracy, Grant Cardone, Jeffrey Gitomer, David Hoffeld, Dan Waldschmidt or Gary Vaynerchuk you will love this podcast too.

Hosted by ad sales training expert Ryan Dohrn,  Ad Sales Nation, is the only podcast on the internet 100% dedicated to the media sales business.  Each month Ryan explores the issues facing media sales professionals in the business.  Tactical and practical advice for those looking to grow in the world of media sales.

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

New tracks tagged #Sales Tips