In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher sits down with Kelly Magnaudeix, VP of Sales at GE Healthcare, to unpack one of the most persistent challenges in sales leadership: why strong strategies often break down in execution.

Kelly shares actionable insights on:

- Building coherence between strategy and sales execution
- Ensuring clarity and simplicity for frontline teams
- Earning buyer trust through credibility and consistency
- Navigating today’s complex buying landscape
- The top 3 (plus 1!) qualities of elite salespeople

If you're a sales leader looking to close the gap between planning and performance, this episode is for you.

48. Closing the Gap Between Sales Strategy and Execution

Sales enablement often focuses on reps — but what about the managers? In this episode of B2B Sales Trends, Andy Kodner, VP of Revenue Operations and Enablement at Bazaarvoice, joins Harry Kendlbacher for a candid conversation about what it really takes to turn strategy into execution.

They talk about:

- Why sales managers are the key to sustained behavior change
- How enablement can support frontline leadership without overwhelming them
- The critical difference between one-off training and long-term capability building
- What to measure — and how — to know if it’s working

Whether you're in RevOps, enablement, or leading a sales team yourself, this episode is packed with insights on leading through change and turning ideas into action.

59. Enabling Sales Managers to Drive Results

Brian North, VP of Strategic Partnerships at Hearst, joins Harry Kendlbacher to unpack the challenge many sales leaders face: closing the gap between strategy and execution.

They talk about what it really takes to move big, complex sales organizations toward results — from aligning teams around a shared goal to building repeatable habits that drive performance.

In this episode:

- How to make sure strategic plans actually lead to action
- Why clarity, consistency, and accountability matter more than ever
- Lessons from leading cross-functional, cross-industry teams
- What top performers do differently to build momentum and trust

This one's for anyone responsible for driving execution across a sales org — no matter the industry.

60. Turning Sales Plans Into Outcomes

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

New tracks tagged #SalesEnablement